Webtrends Training–Web Analytics Training for Technical Professionals I: Essentials

Course Description
In Webtrends Analytics for Technical Professionals I: Essentials you will learn how to configure
and implement the base functionality provided in Webtrends Analytics 9. This class is designed
for technical professionals who are responsible for configuring Webtrends Analytics features to
produce reports required by business users and other Webtrends end users in the organization.
The class utilizes multiple training methodologies such as lecture, discussion, demonstration,
and hands-on exercises to promote learning.  Participants will learn how to configure profiles,
filters, templates, and a wide-array for reporting features. In addition, the class focuses on using
SmartSource Data Collection (SDC) and will describe the SDC JavaScript tag and Webtrends
query parameters available to enhance reporting options.
Learning Outcomes
As a result of attending the course participants will be able to:
• Navigate the Webtrends Analytics interface and interpret reports 
• Understand the various methods of collecting data and describe the advantages of each
• Create profiles, data sources, templates, and dashboards
• Understand the purpose of JavaScript tag and basic Webtrends parameters
• Create hit and visit filters to segment traffic
• Understand the purpose of the DCSMulti-Track function in regards to Web 2.0 tracking
• Implement basic campaign reporting
• Set up a scenario analysis to measure website conversion rates
• Implement paid search tracking
• Set up user rights, permissions, and roles
• Export information to a SmartReport or ODBC format
• Analyze web-site effectiveness via the configuration of various reports such as content
groups, path analysis, parameter analysis
Products Covered
• Webtrends Analytics 9 On Demand and On Premises
Who Should Attend?
Administrators of Webtrends Analytics and anyone responsible for configuring Webtrends
Analytics features such as data sources, profiles, reports, filters, templates, etc.
Availability and Pricing
You may choose to attend a public course online or at a training center or schedule a private
class online or on-site at your location.
• Public Online: $1,800 per participant
• Public Training Center: $2,100 per participant 
• Private Online or On-Site:  Please contact your account manager for pricing.
Note: Individuals enrolling in this class often choose to also enroll in Webtrends Analytics for
Technical Professionals II: Custom Reporting. This one-day advanced class will provide you the
skills to create custom reports, drill-down reports, and campaign reporting for your organization. 
• Public Online: 3 days, 9:00 am – 2:00 pm Pacific Time
• Training Center: 3 days, 9:00 am – 4:30 pm
• Viewing Reports
Navigating the Webtrends Analytics interface
Locating and interpreting reports
• SmartSource Data Collection
Various methods for collecting data – web logs and SDC
Advantages and disadvantages of various methods
Webtrends Analytics implementation model - software vs. hosted
• Data Sources
How to create a data source
Best practices for creating data sources
• JavaScript Tag and Query Parameters
How to implement the JavaScript tag on your website
How to utilize query parameters and meta tags to enhance reporting
• Profiles
Creating a standard and advanced profiles
Understanding the purpose of a profile in regard to segmenting traffic
• Filters
Implementing filters to refine reporting results
Hit filter vs. visit filters
• Templates
Creating templates to organize and simply your reporting solutions
Creating dashboard to summarize report results
• Regular Expressions
Understanding the purpose of a regular expression
Using regular expressions to specify a URL pattern
• Content Effectiveness and Navigation
Creating content groups to determine traffic patterns
Implementing parameter analysis to determine traffic patterns
Setting up path analysis reporting to view visitor paths
• Advanced Tracking
Understanding the DCSMultiTrack function
Using the DCSMultiTrack function to enable Web 2.0 reporting
• Paid vs. Organic Search
Tracking ROI as a result of Paid Search
Enabling paid vs. organic search reports
• Conversion
Tracking website conversion rates
Tracking conversion via tagging and UI methods
• Campaigns
Implementing campaign tracking
Enabling visitor history and campaign reporting
• Users
Creating, modifying, and deleting users
Creating and assigning user roles
• Exporting
Utilize Excel SmartReports for data analysis
Making an ODBC connection for data mining and analysis


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