Google Analytics Training Course

1 day - £250 + vat
SUMMER PICK & MIX on Social Media and SEO Training
5-day training packages for just £795 + vat (normally up to £1,195)
Google Analytics provides you with free, in-depth data on your web traffic and enables you to increase online sales by understanding where your visitors are coming from and how they are using your website. Effective Google Analytics training will help you to make the best of this fantastic free tool.
This hands on Google Analytics course will provide you with the knowledge you need to install Google Analytics, understand Traffic and Content Reports, use AdWords to create effective pay-per-click campaigns and use Goals and Filters to help you improve Search Engine Optimisation (SEO) and increase online sales
Experienced users can attend our Advanced Google Analytics course

Google Analytics Training Course Objectives

On Completion of this Google Analytics course delegates will be able to:
  • Install Google Analytics on their website
  • Understand basic Traffic and Content Reports
  • Set up AdWords, select Campaign Keywords and track results
  • Use Goals and Filters effectively 

Google Analytics Course Content

Introduction to web analytics

  • The Google Analytics story, introduction to complementary Google products
  • Successful Web Analytics Approaches
  • Case study

Reports interface

  • Introduction to reports: Overview, Visitors, Traffic, Content, E-Commerce
  • Discuss interface features
  • Date selection tool
  • Exporting and saving reports
  • Customizing dashboards
  • Emailing reports

Administrative interface

  • Setting up an account and profile
  • Adding users
  • Overview of standard filters
  • Overview of Goals and funnels
  • Overview of Site Search
  • Linking with AdWords

The Importance of Goals

  • Non e-commerce vs. e-commerce

Case study

What do you want to track?

  • Key Performance Indicators (KPIs)
  • Traffic Sources analysis
  • Lead Generation metrics
  • Branding and Rich Internet Application (RIA) metrics
  • Keyword analysis
  • Website design/Site Content Optimization
  • E-commerce

Case Studies

Optimizing AdWords and PPC campaigns

  • Campaign tracking
  • Targeting campaigns around location, site, time of day, keyword position
  • AdWords tips and tricks: budget controls, keyword types

Introduction to experimentation and tracking

  • Ad Creatives, Landing Pages, Refining Keywords, Shopping Cart Funnels
  • Manual Campaign Tracking
  • Other Google products: Website Optimizer, Feedburner, Webmaster Tools

Creating a data driven culture


  • “Not set”, “other”, sampling, set up, linking
  • Common errors and how to avoid them
  • Help Center, GAAC program, Discussion Forum

Open questions & answers

Google Analytics Training Course Pre-requisites

Prior to attending this Google Analytics course delegates should have:
  • Good basic PC / Mac skills
  • An understanding of the web and how websites are structured

Google Analytics Training Course Recommended Reading

Google Analytics
- Jerri L. Ledford, Joe Teixeira and Mary E. Tyler - buy from amazon
Advanced Web Metrics with Google Analytics
- Brian Clifton - buy from amazon

Google Analytics Training | Google Web Analytics Training

Google Analytics Training - Google Web Analytics Training


Econsultancy are a favourite training provider of mine. They offer great training, at great value and the trainers are always experts in their field.

Econsultancy online marketing training

Silicon Beach Training, Brighton

Silicon Beach Training run regular hands-on Google Analytics Training and Advanced Google Analytics Training courses at their training centre in central Brighton. All courses are delivered by experienced industry professionals.

Analytics Training | Google Analytics Training

Webtrends web analytics training - Webtrends Certified Professional

Become a Webtrends Certified Professional

The best and brightest minds in web analytics are Webtrends Certified Professionals. We offer comprehensive training and certification programs in:
  • Technical administration
  • Data analysis
  • Website optimization
Our Webtrends Certified Analytics Administrators complete an intensive four-day training curriculum covering the topics in Analytics for Technical Professionals Essentials and Custom Reports, followed by a certification exam on the fifth day. This program provides the in-depth knowledge to implement and customize Webtrends Analytics to meet your organization’s business requirements.
Webtrends Certified Data Analysts know how to make sense of data and how to recommend action steps for their organizations to improve business results. Becoming a certified analyst requires completion of our case-basedWebtrends Certified Professional – Analytics: Analyst course and exam.
Webtrends Certified Optimization Analysts are skilled in the field of site optimization and in the use of Webtrends Optimize. The know how to begin developing an approach to site optimization, develop a testing strategy, and work with an optimization team. Becoming certified requires completing the strategic certification self-paced training available within the Webtrends Optimize Resource Center and completing the online exam with review from a Webtrends instructor.
Webtrends Certified Optimization Developers are skilled in the advanced concepts of A/B/n and multivariate testing. They know how to design effective tests, analyze the results, and automate ongoing optimization. Becoming certified requires completing the technical certification training available within the Webtrends Optimize Resource Center and completing the online exam with review from a Webtrends Instructor.

The Real Value of Web Analytics Training « Official Webtrends Company Blog

When I was asked to join the WebTrends blog, I was excited but also a little nervous. The level of expertise within this particular author-crowd is extensive and while I’ve been in the industry for a decade, I’ve only been with the company since June! What could I possibly have to add to their insights and their knowledge? Fear not – I got my answer this past week.

I was teaching an Understanding Reports class to a group of people who had not had any WebTrends training, even though the company had implemented our analytics product more than three years ago. As I walked them through some of their reports, explaining how the data was collected and what it could be used to do, I heard “Oh, Wow!” from people on the phone many times. The one comment that stood out above all others: “I’ve wanted that information for over a year, and it’s been here all along. I never knew what to ask for!”

I hear these kinds of comments all the time in my classes for marketing and business professionals. The people in my classes are marketing and/or web experts with a wealth of experience and knowledge in their respective fields. However, their companies don’t get the full value of that expertise until they know where to find the analytics data they need or simplyhow to ask for the data they need (sometimes it’s even who to ask!). That’s what training can do for them, and what hopefully I can do here – add value by helping them put their knowledge and experience to use with the tools we provide.

While the key to a successful analytics implementations is widely regarded to be governance, you shouldn’t overlook collaboration. Collaboration between IT, web design/developers, marketing groups (among others – your company may also have content developers, web administrators, server gurus, database developers) and such. All of these teams should all be involved in the analytics process and ideally training. One of the difficulties most companies face is that each of these groups brings different but necessary skills to the table - and those skills were developed through very different educational environments and experiences.

Web developers know how to talk to other web developers, but do they speak marketing? Do marketing experts speak server administration? Do administrators speak web design? If not, these groups, which need to work together to make good, data-driven changes to your web site, are going to have a hard time working efficiently together – and, therefore, a hard time building a solid foundation for your web analytics.

The real value of analytics training comes when it helps create that foundation. Training provides a common language and toolset for marketers, developers, and administrators to use when setting up their analytics tool(s) and reports. It helps experts in one area understand the needs of experts in other areas, and it helps them come together and make better collaborative decisions, simply because they understand one another better. Any training will teach you the point-and-click trails to follow, the rules of the game, – but the real value comes when training gives people the tools to ask the right questions of the right people to get the right results.

That’s the kind of training I’m working to create and provide here at WebTrends. From the responses I get in class I know we’re providing great value in this arena – I see the lights go on and know I’m helping. I know that we can do more – and that’s the value I look forward adding to our blog. Via the blog I can give you some little hints or tricks on what you can do with our tool, point you toward the right questions and even the right people at the right time.

While governance is key for analytics, let me mention one of the metrics of training success isyour feedback. So please consider this an open invitation to connect with me. Let me know what you need to make web analytics more successful in your organization, and I’ll do what I can to post here, one of our other social channel or develop new training that meets those needs. I look forward to hearing from you!

The Real Value of Analytics Training « Official Webtrends Company Blog

Visits or Visitors.. Top Web Analytics Training Questions Webtrends Hears

Webtrends Loves Training
“Should I look at Visits or Visitors? Which one matters?”
Okay, this is a question I get a lot in my training classes. And the answer begins as all good answers do in the field of analytics: It depends.
I know you hate to hear that, but it’s true. I tend to answer this question with other questions, such as:
What goal(s) do you have for this page/site/campaign? 
Obviously, if your goal is to entice former customers/readers/donors/whatever back to the site, your returning visitor count (and percentage of new versus returning) is the important metric. If, though, you’re trying to grow awareness of a brand or offering, visits may be a better indicator (think, for example, about the percentage of visits that see that brand or offering!).
What is your team used to seeing?
If they’ve become used to using visits, it may be best to stick with that metric for a while (at least long enough to educate them on why visitors might be a better indicator of success if, in fact, it is). Likewise, if they’ve been looking at the visitor numbers for the past year, you’ll need some time to introduce them to another metric and explain why they should consider it as well. There’s context to build — context your team may not have yet.
Who do you need to convince, and what do they think is important?
I know, I know – we don’t want to make decisions based solely on what other people think is important, but realistically, we need to consider our audience and their expertise and expectations.
What analytics solutions did you look at before?
This matters more than you might think. Webtrends counts visits and visitors differently than other tools out there; in fact, we allow your administrators to customize (somewhat) how we get these numbers. If you’ve been looking at “unique visitors” in Google, for example don’t be surprised to find your Webtrends numbers show a radical change (up or down is possible!). Don’t start throwing out visitor numbers until you get a much clearer picture of how they’re being counted in your implementation, as you won’t be ready to answer the questions that will inevitably arise.
These questions, in my opinion, are pretty important in deciding which metric you should look at to measure success. The limit here, though, is that these questions reflect only my experience. They don’t finally answer the question — but they get you to think about your business and your responsibilities as an analyst.
So expect a follow-up blog post. We’re putting out feelers to people inside the company, asking them when visits matter and when visitors matter. As soon as we get a few answers compiled, I’ll share them with you!
How would you answer?
In the meantime, how would you respond if someone asked YOU the question? “Visits or visitors? Which should we be looking at?”