tag:blogger.com,1999:blog-23704217113566343742024-03-08T06:00:40.263-08:00web analytics trainingweb analytics training courses and education:
omniture training, webtrends training, google analytics training and moreUnknownnoreply@blogger.comBlogger51125tag:blogger.com,1999:blog-2370421711356634374.post-74276225509706874062017-06-14T02:37:00.001-07:002017-06-14T02:37:26.518-07:00Ways to Create a Data-Driven Culture with Web Analytics<div dir="ltr" style="text-align: left;" trbidi="on">
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Analyze a campaign? No problem. Optimize a conversion funnel? Sure thing. Sell the value of search and analytics to the CEO?<br /></h3>
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<b><span style="color: #3d85c6; font-size: medium;"><i>Um…what?</i></span></b></div>
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<span style="font-family: georgia, "times new roman", serif; font-weight: normal;"><u><br />Let’s face it</u>: getting buy-in from key stakeholders can be difficult at best, downright daunting at worst. But more and more, it’s becoming a task marketers need to be adept at, especially in an economy that demands <u>accountability </u>from every dollar. </span></h3>
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<span style="font-family: georgia, "times new roman", serif; font-weight: normal;"><br /></span><span style="font-family: georgia, "times new roman", serif;"><span style="font-weight: normal;">Moreover, stakeholder buy-in is a critical factor for success – organizational support and resources often play a key role in determining the effectiveness of a campaign or engagement – and </span><i><span style="font-weight: normal;">therefore needs to be an integral part of the marketing toolbox.</span><br /><span style="color: #b45f06;"><br /></span></i></span><span style="font-family: georgia, "times new roman", serif;"><span style="color: #b45f06;">With that in mind, here are 5 ways you can start creating a data-driven culture today:</span></span><ol style="box-sizing: border-box; line-height: 25px; margin: 0px 0px 1em; padding: 0px 0px 0px 40px;"><span style="font-family: georgia, "times new roman", serif;"><span style="box-sizing: border-box;">1. Tie Data to Revenue.</span> </span><span style="font-family: georgia, "times new roman", serif; font-weight: normal;">It’s much easier to get stakeholders’ attention and buy-in when they understand how changes in a particular variable can affect their bottom line. Web analytics – like any other marketing channel – must consistently prove its worth, so be sure to present data in a way that clearly demonstrates its contribution to ROI.</span></ol>
<ol style="box-sizing: border-box; line-height: 25px; margin: 0px 0px 1em; padding: 0px 0px 0px 40px;"><span style="font-family: georgia, "times new roman", serif;"><span style="box-sizing: border-box;">2. Paint the Big Picture.</span> </span><span style="font-family: georgia, "times new roman", serif; font-weight: normal;">A caution: don’t place too much emphasis on single session data in isolation. Instead, show how an analytics view that ties together multiple sessions and a more holistic perspective can provide the most accurate insights. After all, while isolated sets of data can seem as different as apples and oranges (when compared to one another), they may in fact be telling the same story if they’re both rolling down the hill, so to speak.</span></ol>
<ol style="box-sizing: border-box; line-height: 25px; margin: 0px 0px 1em; padding: 0px 0px 0px 40px;"><span style="font-family: georgia, "times new roman", serif;"><span style="box-sizing: border-box;">3. Avoid Analysis Paralysis.</span> </span><span style="font-family: georgia, "times new roman", serif; font-weight: normal;">Build custom reporting dashboards so that stakeholders see only the metrics important to them and can make decisions accordingly. Too much data can equal information overload, clouding key trends and preventing decisive action.</span></ol>
<ol style="box-sizing: border-box; line-height: 25px; margin: 0px 0px 1em; padding: 0px 0px 0px 40px;"><span style="font-family: georgia, "times new roman", serif;"><span style="box-sizing: border-box;">4. Unearth the Holy Grail.</span><span style="font-weight: normal;"> Discover that “one thing” stakeholders have been unable to successfully measure for years…and find a way to track it. Once you’ve helped them with their Holy Grail, they’ll be much more willing to look at other data you have to offer.</span></span></ol>
<ol style="box-sizing: border-box; line-height: 25px; margin: 0px 0px 1em; padding: 0px 0px 0px 40px;"><span style="font-family: georgia, "times new roman", serif;"><span style="box-sizing: border-box;">5. Share Your Successes.</span> </span><span style="font-family: georgia, "times new roman", serif; font-weight: normal;">Promote instances where analytics was used intelligently to drive ROI and smarter business decisions. Be sure to also spotlight big wins – a little publicity can pay huge dividends.</span></ol>
<span style="font-family: georgia, "times new roman", serif;"><span style="font-weight: normal;">As digital marketers, we’re in a unique position to help </span><u>create and grow a data-driven culture</u><span style="font-weight: normal;">. In many cases, the numbers speak for themselves; it’s more a matter of communicating these successes and bottom-line benefits in a way that resonates with decision-makers. </span></span></h3>
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<span style="background-color: #bf9000; font-weight: normal;"><span style="color: white; font-family: georgia, "times new roman", serif;">So don’t be shy. </span></span></h3>
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<span style="font-weight: normal;"><span style="font-family: georgia, "times new roman", serif;">Search and analytics flourishes the most when stakeholders are all on the same page, and with a little persistence – and a clear voice – you’ll be well on your way towards getting the buy-in you need to succeed!</span></span></h3>
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<span style="font-weight: normal;"><span style="box-sizing: border-box;"><span style="color: #b45f06; font-family: georgia, "times new roman", serif;"><i>If you need any help or have any questions, contact me directly at dsprinkle@acronym.com or complete the <a href="http://www.acronym.com/contact/" style="color: #4d469c; text-decoration-line: none;">contact form</a> at Acronym.com.</i></span></span></span></h3>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-65102233560110293912012-03-29T11:42:00.000-07:002012-03-29T11:42:09.877-07:00Web Measurement and Analytics Training - Econsultancy<div dir="ltr" style="text-align: left;" trbidi="on">
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Overview</h2>
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If you are to get the best results from your website, leveraging digital insight is essential. This course focuses on using web analytics and other data sources to improve results from your website through analysis of site visitor characteristics and behaviour.</div>
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You’ll learn how produce a plan to develop the most appropriate metrics, tools and digital marketing improvement process for your organisation.</div>
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<a href="http://econsultancy.com/us/training/courses/web-measurement-analytics#content" style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://econsultancy.com/images/icon-arr-u2.gif); background-origin: initial; background-position: 0px 2px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #555555; font-family: inherit; font-size: 10px; font-style: inherit; font-weight: inherit; font: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">back to top</a></div>
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Program</h2>
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This web analytics course will give you a working knowledge of the tools, technologies and data sources to improve results from your website through analysing site visitor characteristics and behaviour. You’ll know how to develop key performance indicators, and how to create a comprehensive measurement framework for your organisation, including processes to ensure reports are analysed and acted upon. Discover how to drive a conversion optimisation programme as well as how to use analytics to drive retention marketing strategies.</div>
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<a href="http://econsultancy.com/us/training/courses/web-measurement-analytics#content" style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://econsultancy.com/images/icon-arr-u2.gif); background-origin: initial; background-position: 0px 2px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #555555; font-family: inherit; font-size: 10px; font-style: inherit; font-weight: inherit; font: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">back to top</a></div>
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Who should attend?</h2>
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This course is ideal for those involved in online marketing who have responsibility for understanding customers through web analytics. You may be a marketing manager or agency account manager who needs to develop a plan to apply digital insight to drive the business contribution from websites and e-marketing activities you are responsible for.</div>
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How will I benefit?</h2>
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Upon completion of this course, you’ll be able to:</div>
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<li style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; font: inherit; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 6px; margin-left: 20px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Understand how to put together an effective web measurement programme</li>
<li style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; font: inherit; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 6px; margin-left: 20px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Define the right key performance indicators for your business</li>
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<li style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; font: inherit; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 6px; margin-left: 20px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Use analytics to plan and evaluate the effect of acquisition, conversion and retention-marketing programmes</li>
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What will I learn?</h2>
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The course covers:</div>
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<li style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; font: inherit; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 6px; margin-left: 20px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Why are we here?</li>
<li style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; font: inherit; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 6px; margin-left: 20px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">A holistic approach to online business performance measurement</li>
<li style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; font: inherit; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 6px; margin-left: 20px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Main methods of assessing and measuring digital marketing effectiveness<ul style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; font: inherit; list-style-type: disc; margin-bottom: 6px; margin-left: 0px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<li style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; font: inherit; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 6px; margin-left: 20px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Acquisition</li>
<li style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; font: inherit; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 6px; margin-left: 20px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Conversion</li>
<li style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; font: inherit; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 6px; margin-left: 20px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Retention</li>
</ul>
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<li style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; font: inherit; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 6px; margin-left: 20px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Summary and conclusions</li>
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<div class="segment clearfix" id="trainer" style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-color: rgb(148, 184, 191); border-top-style: solid; border-top-width: 2px; clear: both; font: inherit; line-height: 15px; margin-bottom: 25px; margin-left: 0px; margin-right: 0px; margin-top: 15px; overflow-x: visible; overflow-y: visible; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: -webkit-auto; vertical-align: baseline;">
<div class="top" style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font: inherit; line-height: 1.4; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: right; vertical-align: baseline;">
<a href="http://econsultancy.com/us/training/courses/web-measurement-analytics#content" style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://econsultancy.com/images/icon-arr-u2.gif); background-origin: initial; background-position: 0px 2px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #555555; font-family: inherit; font-size: 10px; font-style: inherit; font-weight: inherit; font: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 10px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">back to top</a></div>
<h2 style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #004e70; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: bold; font: inherit; line-height: 1.1em; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
Trainer</h2>
<img alt="andrew-hood.jpg" class="left" height="150" src="http://assets.econsultancy.com/images/resized/0000/0003/andrew-hood-trainer.jpg" style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; font: inherit; margin-bottom: 10px; margin-left: 0px; margin-right: 10px; margin-top: 3px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;" width="150" /><h3 style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #004e70; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: bold; font: inherit; line-height: 1; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
Andrew Hood</h3>
<div style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
Managing Director, Lynchpin Analytics</div>
<div style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
Andrew Hood is founder and managing director of Lynchpin, a web analytics consultancy with clients including Experian, Vodafone, Cadbury, HMV and The Guardian.</div>
<div style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
Andrew's marketing career began in 1999 at All-Hotels.com, where he developed the systems that led to All-Hotels becoming one of the biggest e-commerce sites in Scotland, selling for £1.425m in 2002 to Online Travel Corporation, now owned by Lastminute.com.</div>
<div style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
He then joined search company ambergreen, where he developed one of the first online return on investment tracking systems, for the emerging online marketing sector. In 2005 he launched Lynchpin as an independent web analytics business.</div>
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<a href="http://econsultancy.com/us/training/courses/web-measurement-analytics">http://econsultancy.com/us/training/courses/web-measurement-analytics</a>
</div>
</div>
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-25170953310176096992012-03-29T11:39:00.001-07:002012-03-29T11:39:16.257-07:00Search Analytics for Search Marketers 201 Training<div dir="ltr" style="text-align: left;" trbidi="on">
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WAA Base Camp Workshops</h1>
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Web Analytics Association Base Camp:<br /><span style="font-size: 12px;">Website measurement from the ground up</span></h2>
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<h3 id="applied" style="font-size: 14px; margin-bottom: 10px; margin-top: 0px; padding-top: 0px;">
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Search Analytics for Search Marketers 201</h3>
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This new one-day program is dedicated to improving results of your search marketing through search analytics. Attendees include those folks who are knee deep in search marketing and would like to expand their knowledge of search analytics processes and tools. Key emphasis will be on paid and organic search analytics including:</div>
<ul style="background-color: white; color: #333333; font-family: 'lucida grande cy', 'lucida grande', 'Lucida Grande CY', 'Lucida Grande', arial, Arial, helvetica, sans-serif; font-size: 13px; font-weight: normal; margin-left: 0px; padding-left: 0px; padding-right: 0px; text-align: -webkit-auto;">
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Search analytics definitions and terminology</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Key Performance Indicators for paid and organic search</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Search Analytics when content consumption, sign-ups/subscriptions and/or leads are the goal</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Search Analytics when a sale is the primary goal</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Organic Search Visibility and Defining Data Points of Value Beyond Rankings</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Using baselines and the audit process for optimization – paid and organic</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Leveraging insights between paid and organic</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Leveraging insights from internal site search</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Structuring paid search campaigns with analytics and optimization in mind</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">How to improve your campaign performance & profitability</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Winding up, winding down – Finding the perfect balance</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Real-time, performance based budgeting</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Creating meaningful reports – numbers, ratios and trends that tell a story</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Search Analytics tool talk</li>
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<a href="http://www.emetrics.org/waabasecamp/coursedetails.php">http://www.emetrics.org/waabasecamp/coursedetails.php</a></div>
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-55770634735523056842012-03-29T11:38:00.002-07:002012-03-29T11:38:38.956-07:00Applying Web Analytics 102 Training Workshop<div dir="ltr" style="text-align: left;" trbidi="on">
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<h3 id="intro" style="background-color: white; font-family: 'lucida grande cy', 'lucida grande', 'Lucida Grande CY', 'Lucida Grande', arial, Arial, helvetica, sans-serif; font-size: 14px; margin-bottom: 10px; margin-top: 0px; padding-top: 0px;">
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<h1 id="top" style="font-size: 18px; line-height: 1.3em; margin-bottom: 0px; margin-top: 0px;">
WAA Base Camp Workshops</h1>
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Web Analytics Association Base Camp:<br /><span style="font-size: 12px;">Website measurement from the ground up</span></h2>
<div style="background-color: white; color: #333333; font-family: 'lucida grande cy', 'lucida grande', 'Lucida Grande CY', 'Lucida Grande', arial, Arial, helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-top: 5px; padding-right: 15px;">
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<h3 id="applied" style="color: black; font-size: 14px; line-height: normal; margin-bottom: 10px; margin-top: 0px; padding-top: 0px;">
Applying Web Analytics 102</h3>
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This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design; email marketing/visitor life cycle, social media marketing, conversion/lead optimization, and improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:You will learn:</div>
<ul style="font-size: 13px; line-height: normal; margin-left: 0px; padding-left: 0px; padding-right: 0px; text-align: -webkit-auto;">
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">How to enthuse others about web intelligence</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Distributing and communicating web analytics data</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">How to improve your campaign performance & profitability</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">How to incrementally tune your website to ensure peak performance</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">A/B Split & Multivariate Testing</li>
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<span style="color: #333333; font-family: 'lucida grande cy', 'lucida grande', 'Lucida Grande CY', 'Lucida Grande', arial, Arial, helvetica, sans-serif;"><span style="font-size: 12px; line-height: 18px;"><br /></span></span></div>
<div>
<a href="http://www.emetrics.org/waabasecamp/coursedetails.php">http://www.emetrics.org/waabasecamp/coursedetails.php</a></div>
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-26881203182524859452012-03-29T11:37:00.002-07:002012-03-29T11:37:43.403-07:00Introduction to Web Analytics 101<div dir="ltr" style="text-align: left;" trbidi="on">
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<h3 id="intro" style="background-color: white; font-family: 'lucida grande cy', 'lucida grande', 'Lucida Grande CY', 'Lucida Grande', arial, Arial, helvetica, sans-serif; font-size: 14px; margin-bottom: 10px; margin-top: 0px; padding-top: 0px;">
</h3>
<h1 id="top" style="font-size: 18px; line-height: 1.3em; margin-bottom: 0px; margin-top: 0px;">
WAA Base Camp Workshops</h1>
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Web Analytics Association Base Camp:</h2>
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<br /><span style="font-size: 12px;">Website measurement from the ground up</span></h2>
<div style="background-color: white; color: #333333; font-family: 'lucida grande cy', 'lucida grande', 'Lucida Grande CY', 'Lucida Grande', arial, Arial, helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-top: 5px; padding-right: 15px;">
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Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. This workshop will give you the high level overview of web analytics needed to make your website more valuable to your company. In this introductory workshop you will learn about:</div>
<ul style="background-color: white; color: #333333; font-family: 'lucida grande cy', 'lucida grande', 'Lucida Grande CY', 'Lucida Grande', arial, Arial, helvetica, sans-serif; font-size: 13px; margin-left: 0px; padding-left: 0px; padding-right: 0px; text-align: -webkit-auto;">
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Web metrics terminology and technology</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">The most critical web metrics for your business</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Key Performance Indicators</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">How to derive business value from web analytics</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">The skills you need (or need to look for in others) to build a web analytics powerhouse</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">A process for creating a web analytics culture and making it stick in your organization</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">How to gain executive buy-in</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Insight into optimizing your business with web analytics</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Getting started with visitor data analysis</li>
</ul>
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<a href="http://www.emetrics.org/waabasecamp/coursedetails.php">http://www.emetrics.org/waabasecamp/coursedetails.php</a>
</div>
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-46464310801514367122012-03-29T11:36:00.000-07:002012-03-29T11:36:25.854-07:00Web Analytics Workshops & Training - Website Measurement from the Ground Up<div dir="ltr" style="text-align: left;" trbidi="on">
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Digital Analytics Association Base Camp<br />Website Measurement from the Ground Up</h1>
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Digital Analytics Workshops - Overview</h2>
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Get grounded in the fundamentals and best practices of digital analytics at the official Digital Analytics Association (DAA) Base Camp workshops.</div>
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Workshops offer a solid foundation of digital analytics knowledge and authoritative course material delivered by industry leaders:<img alt="" height="110" src="http://www.emetrics.org/images/sitedesign/3atboard_waabasecamp.gif" style="border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 15px; padding-top: 15px;" width="120" /></div>
<ul style="background-color: white; color: #333333; font-family: 'lucida grande cy', 'lucida grande', 'Lucida Grande CY', 'Lucida Grande', arial, Arial, helvetica, sans-serif; font-size: 13px; margin-left: 0px; padding-left: 10px; padding-right: 0px; text-align: -webkit-auto;">
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Learn about your most important website visitor metrics</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Learn how to change visitor data into meaningful insights</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Learn how to increase conversions from your online campaigns</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Learn how to improve results of your website promotions</li>
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DAA Base Camp workshops content is produced by professional members of the Digital Analytics Association. Workshops are delivered by eMetrics Marketing Optimization Summit on behalf of the Digital Analytics Association.</div>
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Which Workshop Should I Register for?</h3>
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The DAA Base Camp Introduction to Digital Analytics workshop will prepare you for your climb to the summit of digital analytics knowledge. Combine the Introduction workshop with either Applied Digital Analytics 102 or Search Analytics 201 to lay the foundation for you to understand your digital analytics data and begin to act on it.</div>
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If you are new to digital analytics or need to refresh your understanding, register for the Introduction. If you've been doing digital analytics for a while and understand the DAA Standard Definitions, register for Applied Digital Analytics 102 or Search Analytics 201 for proven strategies to make the most out of your investment in digital analytics.</div>
<ol style="background-color: white; color: #333333; font-family: 'lucida grande cy', 'lucida grande', 'Lucida Grande CY', 'Lucida Grande', arial, Arial, helvetica, sans-serif; font-size: 13px; margin-left: 0px; padding-left: 0px; padding-right: 0px; text-align: -webkit-auto;">
<li style="font-size: 12px; line-height: 18px; margin-left: 0px; margin-top: 0px; padding-left: 0px; padding-right: 0px; text-align: left;">Introduction to Digital Analytics 101:<ul style="margin-left: 0px; padding-left: 0px; padding-right: 0px;">
<li style="margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Early Bird Price - $445</li>
<li style="margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Regular Price - $545</li>
</ul>
</li>
<li style="font-size: 12px; line-height: 18px; margin-left: 0px; margin-top: 0px; padding-left: 0px; padding-right: 0px; text-align: left;">Applying Digital Analytics 102:<ul style="margin-left: 0px; padding-left: 0px; padding-right: 0px;">
<li style="margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Early Bird Price - $545</li>
<li style="margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Regular Price - $645</li>
</ul>
</li>
<li style="font-size: 12px; line-height: 18px; margin-left: 0px; margin-top: 0px; padding-left: 0px; padding-right: 0px; text-align: left;">Combination any two delivered over two consecutive days:<ul style="margin-left: 0px; padding-left: 0px; padding-right: 0px;">
<li style="margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Early Bird Price - $990</li>
<li style="margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Regular Price - $1090</li>
</ul>
</li>
</ol>
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Next Cities</h3>
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<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Toronto, April 23-24, 2012</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Chicago, June 24-27, 2012</li>
<li style="font-size: 12px; line-height: 18px; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px; padding-left: 0px; padding-right: 0px; text-align: left;">Boston, Sept 3-Oct 2, 2012</li>
</ul>
<div>
<a href="http://www.emetrics.org/waabasecamp/">http://www.emetrics.org/waabasecamp/</a>
</div>
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-45550215907242095392012-03-29T03:55:00.001-07:002012-03-29T11:42:23.944-07:00SiteCatalyst User Training<div dir="ltr" style="text-align: left;" trbidi="on">
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SiteCatalyst
UserTraining
(v.15)
What
is
it?
Our
SiteCatalyst
Basic
User
Training
has
been
designed
to
help
anyone,
regardless
of
experience,
to
start
using
Adobe
SiteCatalyst
effectively.
If
you’re
a
complete
novice
or
you’ve
been
brave
enough
to
start
running
a
few
reports,
we’ll
have
you
using
SiteCatalyst
to
make
data
driven
decisions.
Who
should
take
it?
We’ve
developed
this
course
for
a
broad
audience.
Anyone
who
needs
to
use
SiteCatalyst
to
run
and
distribute
reports,
novice
or
expert,
will
beneEit
from
attending
the
course.
How
long
is
the
course?
On
site
or
virtual:
2
days
On
Demand:
8
hours
What
do
we
learn?
1. The
fundamentals
of
web
analytics:
Before
we
jump
into
running
reports,
we’ll
talk
about
why
we
want
to
run
the
reports.
What
are
our
business
objectives?
What
are
our
key
performance
indicators?
What
do
we
do
once
we
have
the
data?
These
aren’t
rhetorical
questions,
we
want
to
answer
them!
2. First
Steps:
In
this
section
we’ll
cover
common
metrics
and
deEinitions
as
well
as
the
basics
of
the
interface
and
running
reports.
Time
well
spent
I
tell
ya.
3. Site
Metric
reports:
In
this
section
we
cover
the
different
Site
Metrics
and
why
they
are
important.
So
very
important!
4. Site
Content
Reports:
What
pages
of
your
site
are
getting
the
most
trafEic?
Lets
Eind
out.
5. Mobile
Reports:
Mobile
browsing
is
hot.
Not
just
because
it’s
sexy,
but
because
your
mobile
audience
is
having
a
different
experience
than
your
desktop
audience.
These
reports
will
help
us
learn
more
about
who
your
mobile
audience
is.
6. Path
Reports:
I
took
the
road
less
traveled….
pathing
reports
help
you
know
how
visitors
navigate
through
your
site.
We’ll
cover
them
in
detail
in
this
section.
7. TrafIic
Sources:
How
did
people
Eind
your
site?
Where
did
they
come
from
and
how
can
you
take
advantage
of
that
information?
All
questions
we
cover
in
this
section.
8. Campaign
Reports:
This
is
where
the
rubber
meets
the
road.
What
campaigns
are
“working”
and
why
did
I
put
“working”
in
quotes?
9. Product
Reports
(if
applicable):
If
you
sell
products
on
your
site
we’ll
cover
all
of
the
product
reports
and
what
they
mean.
10. Visitor
Retention
Reports:
Come
on
back
now,
ya
hear?
How
often
are
people
coming
back
to
your
site?
Lets
Eind
out.
11. Visitor
ProIile
Reports:
Who
do
these
people
think
they
are?
Lets
tell
them.
These
reports
tell
you
where
they
live,
what
they
speak
and
what
technology
they
use,
etc.
12. Custom
Conversion
Reports:
What
makes
your
site
unique?
Custom
conversion
reports
help
you
capture
and
act
on
it.
13. Custom
TrafIic
Reports:
So
similar
to
Custom
Conversion
reports
that
I
almost
copied
and
pasted
the
same
description
here,
so
different
that
you
would
have
hated
me
if
I
did.
14. Review
KPI:
Remember
what
we
talked
about
at
the
beginning
of
the
course?
Lets
talk
about
that
again.
15. Breaking
Down
Reports:
Every
question
you
ask
should
lead
to
more
questions.
That
is
why
we
break
reports
down
by
each
other.
This
section
covers
how
we
do
that.
This
is
a
sentence.
16. Customizing
reports:
There’s
more
to
customizing
a
report
than
changing
the
date.
LETS
USE
FILTER
FUNCTIONS!
17. More
on
Metrics:
Bust
out
your
math
skills
cause
we’re
going
to
start
creating
calculated
metrics.
18. Bookmarks:
Once
you
have
the
perfect
custom
report
made,
how
do
you
save
and
share
it?
I’m
not
telling
unless
you
come
to
the
class.
19. Dashboards:
This
is
everyone’s
favorite
section.
I’m
not
kidding.
In
this
section
we
cover
how
to
create
and
share
your
custom
dashboards.
20. Targets:
Ready,
aim,
save
in
SiteCatalyst.
21. Alerts:
DANGER,
DANGER,
this
section
will
cover
how
to
create
alerts
in
SiteCatalyst.
Note,
the
alerts
don’t
actually
say
“DANGER,
DANGER”.
22. Calendar
Events:
“Hey,
our
pageviews
had
a
huge
spike
last
Tuesday,
do
you
know
why?”
“Yes,
that
is
when
Oprah
said
she
loves
us.”
“Man,
I
wish
there
was
a
way
to
record
the
reason
for
the
spike
in
the
reports.”
“There
is
Steve,
it’s
called
calendar
events.
You
should
have
gone
to
SiteCatalyst
User
Training
by
Keystone
Solutions.”
23. Report
Distribution:
In
this
section
we’ll
tell
you
different
ways
to
share
your
reports.
Sharing
is
good.
24. Report
Scheduling:
Set
it
and
forget
it
(sort
of).
Have
SiteCatalyst
send
you
or
your
boss
reports
whenever
you
want.
25. Review:
Now
we’ll
see
if
you
were
sleeping
through
all
this!<br />
<br />
<a href="http://keystonesolutions.com/services/training/SiteCatalyst%20User%20Training%2015%20data%20sheet.pdf">http://keystonesolutions.com/services/training/SiteCatalyst%20User%20Training%2015%20data%20sheet.pdf</a>
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-18963737331561397182012-03-29T03:51:00.001-07:002012-03-29T03:51:33.049-07:00SiteCatalyst Training Services - Adobe Omniture Training<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="portletContent" style="background-color: white; color: #666666; font-family: Arial, Verdana, Helvetica, sans-serif; font-size: 13px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 10px; padding-right: 10px; padding-top: 10px;">
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<div id="headline" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">
<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><img align="right" alt="Omniture Certified Implementation Partner" height="57" src="http://unilytics.com/images/associations/omniture_badge.jpg" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" width="100" /></strong><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Problem. </strong>So, you’ve invested in Adobe SiteCatalyst® but are now flooded with statistics. Is it configured correctly? Do you need development assistance with tagging and implementation?Let us help you provide the tools to correctly configure SiteCatalyst, wade through the numbers, understand them and then act upon them.<div style="margin-bottom: 0.7em; padding-bottom: 5px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">
</div>
<div style="margin-bottom: 0.7em; padding-bottom: 5px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">
<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Solution. </strong>We’ll teach you how to take advantage of real-time reports by gathering information about visitor behavior, identifying specific goals on your site, and measuring those goals to improve marketing efforts.</div>
<div style="margin-bottom: 0.7em; padding-bottom: 5px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">
Based on your organization’s digital marketing strategy, we’ll set goals and objectives based on Key Performance Indicators using the <a href="http://unilytics.com/services/kpi-karta/" style="color: #518ab5; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;">KPI Karta®</a> that SiteCatalyst can help you measure. Next, we’ll take an extended tour of the SiteCatalyst layout, features and vocabulary. For administrators, we’ll show you best practices for JavaScripting, jQuery and creating and maintaining report Profiles. We can lead your team during any development environment, drawing on years of experience working with Adobe tools. We offer a full range of <a href="http://unilytics.com/products/sitecatalyst/consulting/" style="color: #518ab5; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;">consulting services</a> to maximize the use of SiteCatalyst.</div>
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Finally, we’ll show you a few tricks to increase the quality of your web site traffic through search engine optimization techniques.</div>
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SiteCatalyst experts will help you make the most of this powerful tool by providing insight into the following areas:</div>
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<li style="margin-bottom: 5px; margin-left: 30px; margin-right: 0px; margin-top: 5px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Monitoring and measuring marketing efforts</li>
<li style="margin-bottom: 5px; margin-left: 30px; margin-right: 0px; margin-top: 5px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Maximizing Web site activity</li>
<li style="margin-bottom: 5px; margin-left: 30px; margin-right: 0px; margin-top: 5px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Understanding and maximizing conversion</li>
<li style="margin-bottom: 5px; margin-left: 30px; margin-right: 0px; margin-top: 5px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Segmenting visitors</li>
<li style="margin-bottom: 5px; margin-left: 30px; margin-right: 0px; margin-top: 5px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Tailoring development efforts</li>
<li style="margin-bottom: 5px; margin-left: 30px; margin-right: 0px; margin-top: 5px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Discovering hidden insights and unique trends</li>
<li style="margin-bottom: 5px; margin-left: 30px; margin-right: 0px; margin-top: 5px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Exploring advanced data relationship</li>
</ul>
<div style="margin-bottom: 0.7em; padding-bottom: 5px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">
<a href="mailto:info@unilytics.com" style="color: #518ab5; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;">Contact us or ask us for a price quote…</a></div>
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<a href="http://unilytics.com/products/sitecatalyst/training/">http://unilytics.com/products/sitecatalyst/training/</a>
</div>
</div>
</div>
</div>
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-20121098892961996862012-03-29T03:49:00.001-07:002012-03-29T03:49:35.211-07:00Adobe Omniture Site Catalyst Training - Melbourne<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: 12px;">Our Adobe Omniture Site Catalyst training courses are structured specifically to help your staff get the most out of this market leading tool.</span></h1>
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<br />We spend time up front to learn about your business so that the training provided directly meets the needs of those attending.<br /><br />Our training is delivered in your own offices using your own data to provide maximum relevance. Catering for both basic & advanced users, we work off a basic program structure as follows:<br /><br /><strong>Site Catalyst Basics</strong></div>
<ul style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;">
<li>Metric definitions & understanding the reporting interface</li>
<li>5 reports all users must understand</li>
<li>5 minutes of analytics per day</li>
<li>Site Catalyst for an online marketer</li>
<li>Site Catalyst for a site manager/product manager</li>
<li>Common reporting mistakes</li>
<li>Delivering real value: actionable insights</li>
</ul>
<br style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;" /><strong style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;">Site Catalyst Advanced</strong><br style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;" /><ul style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;">
<li>Understanding Custom Variables and Events</li>
<li>Creating Advanced Dashboards in Excel using ReportBuilder</li>
<li>Creating Advanced Segments</li>
<li>Structuring your report suites and menus to ensure maximum usability</li>
<li>Advanced marketing attribution techniques</li>
</ul>
<br style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;" /><strong style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;">Upcoming availability</strong><br style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;" /><ul style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;">
<li>Wednesday March 14th, 2012</li>
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<span style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;">Because we come to you, we don't see the sense in charging on a per person basis. Other arrangements can be negotiated.</span><br style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;" /><br style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;" /><br style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;" /><span style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;">Interested? </span><a href="http://www.maxisdigital.com.au/contact_us.html" style="color: #719c30; font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;">send us an email</a><span style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;"> </span>
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<span style="font-family: Arial, Tahoma; font-size: 12px; line-height: 16px; text-align: -webkit-auto;"><br /></span><br />
<a href="http://www.maxisdigital.com.au/omniture_training.html">http://www.maxisdigital.com.au/omniture_training.html</a>
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-47380600912738090932012-03-29T03:48:00.000-07:002012-03-29T03:48:09.497-07:00Omniture Training from Tatvic<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="heading" style="background-color: white; color: #21759b; font-family: Arial, Helvetica, sans-serif; font-size: 32px; font-weight: bold; line-height: 38px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 2px;">
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<span style="color: #262626; font-size: 18px; line-height: 25px; text-align: justify;">Adobe® SiteCatalyst® is the industry-leading web analytics solution that provides marketers with, real-time intelligence about digital strategies from all online initiatives across multiple marketing channels and if you wish to get best results from your website having invested heavily in this robust tool then leveraging digital insight from it is essential. However this power pack solution involves complex layers to understand and in order to use this tool in most optimal manner Tatvic offers customized Training Solutions based on your need.</span></h1>
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<div class="headcontent" style="background-color: white; color: #111111; font-family: Arial, Helvetica, sans-serif; font-size: 10px; line-height: 16px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;">
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Omniture SiteCatalyst Modules:</h3>
<ol style="color: #262626; font-size: 18px; line-height: 25px; margin-bottom: 1.571em; margin-left: 1.571em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 4px;">
<li style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Technical Implementation and Usage of Variables</strong><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" />Implementation Training mainly covers how to implement different tags on website, detailed list of activities is provided below:<div style="margin-bottom: 15px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px;">
</div>
<ul style="list-style-image: initial; list-style-position: initial; list-style-type: square; margin-bottom: 0px; margin-left: 1.571em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 4px;">
<li style="list-style-image: url(http://www.tatvic.com/wp-content/themes/thesis_17/custom/images/tick1.png); margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Technical overview of Omniture Implemenation/Sample Code/Sandbox</li>
<li style="list-style-image: url(http://www.tatvic.com/wp-content/themes/thesis_17/custom/images/tick1.png); margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Implementation Process & effective implementation practices</li>
<li style="list-style-image: url(http://www.tatvic.com/wp-content/themes/thesis_17/custom/images/tick1.png); margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">SiteCatalyst Variables explanation</li>
<li style="list-style-image: url(http://www.tatvic.com/wp-content/themes/thesis_17/custom/images/tick1.png); margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">SiteCatalyst Customizations</li>
<li style="list-style-image: url(http://www.tatvic.com/wp-content/themes/thesis_17/custom/images/tick1.png); margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">SiteCatalyst Advanced features and functionality (ASI/SAINT/VISTA)</li>
</ul>
</li>
<li style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">User Training</strong><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" />User Training primarily covers reporting, admin interface, settings and detailed list of activities of this module are given below:<div style="margin-bottom: 15px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px;">
</div>
<ul style="list-style-image: initial; list-style-position: initial; list-style-type: square; margin-bottom: 0px; margin-left: 1.571em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 4px;">
<li style="list-style-image: url(http://www.tatvic.com/wp-content/themes/thesis_17/custom/images/tick1.png); margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Understanding SiteCatalyst Basics and Navigation</li>
<li style="list-style-image: url(http://www.tatvic.com/wp-content/themes/thesis_17/custom/images/tick1.png); margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Explanation of Traffic Reports</li>
<li style="list-style-image: url(http://www.tatvic.com/wp-content/themes/thesis_17/custom/images/tick1.png); margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Path Reports Analysis</li>
<li style="list-style-image: url(http://www.tatvic.com/wp-content/themes/thesis_17/custom/images/tick1.png); margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Conversion Reports</li>
<li style="list-style-image: url(http://www.tatvic.com/wp-content/themes/thesis_17/custom/images/tick1.png); margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Report Distribution</li>
<li style="list-style-image: url(http://www.tatvic.com/wp-content/themes/thesis_17/custom/images/tick1.png); margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">User Tools and Features</li>
</ul>
</li>
</ol>
<div style="color: #262626; font-size: 18px; line-height: 25px; margin-bottom: 15px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px;">
<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Why Tatvic:</strong></div>
<div style="color: #262626; font-size: 18px; line-height: 25px; margin-bottom: 15px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 4px;">
<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">1) Our Experience</strong></div>
<div style="color: #262626; font-size: 18px; line-height: 25px; margin-bottom: 15px; padding-bottom: 0px; padding-left: 30px; padding-right: 0px; padding-top: 4px;">
Our experience in working with different clients, various industry verticals and almost all the industry leading web analytics tool has helped us develop the training content for these tools and WA industry concepts.</div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">2) Training Methodology</strong></div>
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<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Onsite Classroom Training:</strong> Tatvic provides training via screen sharing (webex)/ and voice conferencing. We also provide in house training customized to organization’s training needs.</div>
<div style="color: #262626; font-size: 18px; line-height: 25px; margin-bottom: 15px; padding-bottom: 0px; padding-left: 30px; padding-right: 0px; padding-top: 4px;">
<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Course Material:</strong> Tatvic provides all the attendees with supporting course material during the course to facilitate learning and for future reference.</div>
<div style="color: #262626; font-size: 18px; line-height: 25px; margin-bottom: 15px; padding-bottom: 0px; padding-left: 30px; padding-right: 0px; padding-top: 4px;">
<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Evaluation:</strong> Tatvic can help set up a quick evaluation at the end of the onsite training that will help grade the attendees on the entire course offered. The evaluation test is usually questionnaire with multiple choice answers.</div>
<div class="contactusblock" style="color: #666666; font-family: Arial; font-size: 23px; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;">
Need to know more? <a href="http://www.tatvic.com/contact/" style="color: orange; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Contact us now</a></div>
<div class="contactusblock" style="color: #666666; font-family: Arial; font-size: 23px; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;">
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<div class="contactusblock" style="color: #666666; font-family: Arial; font-size: 23px; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left;">
<a href="http://www.tatvic.com/omniture-sitecatalyst-training">http://www.tatvic.com/omniture-sitecatalyst-training</a>
</div>
</div>
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-32896090338550800812011-08-27T08:45:00.000-07:002011-08-27T08:45:59.407-07:00SiteCatalyst Pre-Implementation Training Course<div dir="ltr" style="text-align: left;" trbidi="on">
<span class="Apple-style-span" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px;"></span><br />
<b><br /> <br /> Adobe SiteCatalyst Pre-Implementation Training - Omniture </b><br /> <br />Friday, September 30, 2011, 9:00 am to 1:00 pm, MST <br /><br /><br />SiteCatalyst Pre-Implementation Training - VIRTUAL TRAINING<br /><br /><br /> <br /><br /><br />DESCRIPTION:<br />This instructor-led online course focuses on the essential concepts as you prepare for the SiteCatalyst implementation process. The course provides the participants (technical or business leads) with detailed implementation recommendations and best practices enabling you to make the right decisions as you customize the SiteCatalyst reports, features, and tools. The course emphasizes real-world case studies and detailed explanations to reinforce principles and build confidence in mapping out business solutions in order to facilitate a quicker more efficient implementation. Anyone implementing SiteCatalyst should know the information that is covered in this class. It's definitely a "must have." <br /><br /><br /><br /><br /><br /><br /><br /> Fees<br /> <br /> <br /><br /><br />Registration Fee <br /><br /> <br /><br /><br /> <br /><br /><br /> <br /><br /><br /> <br /><br /> <br /><br /><br /><br /><br /><br /><br /><br /><br /><a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=336&hc=">https://www.onlineregistrationcenter.com/register.asp?m=313&amp;c=336&amp;hc=</a></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-33251002023327674872011-08-27T08:43:00.001-07:002011-08-27T08:46:16.231-07:00Introduction to SiteCatalyst Implementation - Training Course<div dir="ltr" style="text-align: left;" trbidi="on">
<span class="Apple-style-span" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px;"></span><br />
<b><br /> Introduction to SiteCatalyst Implementation </b><br /> <br />Wednesday, October 19, 2011, 9:00 am to 11:00 am, MST <br /><br /><br />Introduction to SiteCatalyst Implementation - VIRTUAL TRAININGDESCRIPTION:<br /> This Webinar provides students with an overview of the Omniture Implementation Methodology, including typical variables used during the implementation process. Primarily for technical leads, the content discusses best practices for translating their clients? business requirements into specific SiteCatalyst variables and functions, as well as coaching the deployment of SiteCatalyst code on their Web sites.<br /> Topics include:<br /> <br />Overview of variables <br />Conversion events <br />Configuration variables <br />Overview of link tracking <br />Debugging <br /><br /> <br /><br /><br /><br /><br /><br /><br /><br /> Fees<br /> <br /> <br /><br /><br />Registration Fee <br /><br /> <br /><br /><br /> <br /><br /><br /> <br /><br /><br /> <br /><br /> <br /><br /><br /><br /><br /><br /><br /><br /><br /><a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=508&hc=">https://www.onlineregistrationcenter.com/register.asp?m=313&c=508&hc=</a></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-79475908975926633502011-08-27T08:41:00.000-07:002011-08-27T08:41:02.387-07:00Adobe Certified Expert: Insight Architect - SiteCatalyst Training Courses<div dir="ltr" style="text-align: left;" trbidi="on">
<br /><b>Adobe Certified Expert: Insight Architect</b><br /><img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /><br />Adobe Certified Expert: Insight Architect McLean, VA 09/27/2011 - 09/30/2011 $3,930.00 5 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=455&hc=">View Register</a><br />Adobe Certified Expert: Insight Architect San Francisco, CA 10/25/2011 - 10/28/2011 $3,930.00 9 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=459&hc=">View Register</a><br />Adobe Certified Expert: Insight Architect Maidenhead, United Kingdom 11/08/2011 - 11/11/2011 2,400.00 £ 8 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=666&hc=">View Register</a></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-66688696996654304632011-08-27T08:39:00.000-07:002011-08-27T08:39:59.675-07:00Adobe Certified Expert: Insight Analyst - Omniture Training<div dir="ltr" style="text-align: left;" trbidi="on">
<b><img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /><br />Adobe Certified Expert: Insight Analyst</b><div>
<b><br /></b><img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /><br />Adobe Certified Expert: Insight Analyst Orem, UT 09/13/2011 - 09/16/2011 $3,930.00 4 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=451&hc=">View Register</a><br />Adobe Certified Expert: Insight Analyst San Francisco, CA 10/04/2011 - 10/07/2011 $3,930.00 9 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=453&hc=">View Register</a><br />Adobe Certified Expert: Insight Analyst Maidenhead, United Kingdom 10/11/2011 - 10/14/2011 2,400.00 £ 9 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=665&hc=">View Register</a><br />Adobe Certified Expert: Insight Analyst McLean, VA 11/01/2011 - 11/04/2011 $3,930.00 8 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=448&hc=">View Register</a><br />Adobe Certified Expert: Insight Analyst New York, NY 12/06/2011 - 12/09/2011 $3,930.00 9 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=450&hc=">View Register</a><br /><br /><br /></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-23874527942017280422011-07-30T02:51:00.001-07:002011-07-30T02:53:19.635-07:00UCSD Extension’s San Diego Web Analytics Course Begins on July 25, 2011<div dir="ltr" style="text-align: left;" trbidi="on">
<span class="Apple-style-span" style="background-color: #fdfdfd; color: #332e38; font-family: Palatino, Georgia, Times, 'Times New Roman'; font-size: 18px; line-height: 25px;"><i style="word-wrap: break-word;"><a href="http://www.prlog.org/" style="color: #3355cc; text-decoration: none; word-wrap: break-word;" target="_new">PRLog (Press Release)</a></i> – <i style="word-wrap: break-word;">Jul 19, 2011</i> – Web Analytics: Techniques, Tools and Tricks, a comprehensive web analytics training course offered by UCSD Extension, is set to begin on July 25, 2011 at a new location in San Diego. This course will be offered on Mondays at 5:30 PM starting on July 25, 2011 at the new UCSD Extension University City Center at 6256 Greenwich Dr., San Diego, CA 92122. The course is designed to help web professionals in San Diego learn the ins-and-outs of popular web analytics programs such as Google Analytics and apply that knowledge toward improving their skills as a webmaster or online marketing professional. Web Analytics: Techniques, Tools and Tricks is now offered as part of the Web Publishing Certificate program and the Interactive Marketing certificate program at UCSD Extension. This class is also available for anyone seeking to expand their knowledge of web analytics and online marketing. </span><span class="Apple-style-span" style="background-color: #fdfdfd; color: #332e38; font-family: Palatino, Georgia, Times, 'Times New Roman'; font-size: 18px; line-height: 25px;"></span><br />
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This web analytics training course is designed for web professionals of all skill levels, including novices and more advanced and experienced professionals. Professionals from many different internet-related fields, including web design, web development, online marketing and search engine optimization, can benefit from the lessons taught during this course. Students will be exposed to many aspects of web analytics and analysis, including basics of web analytics and more advanced topics on web metrics and analysis. During this course, students will receive in-depth, hands-on Google Analytics training - a comprehensive, free web analytics package offered by Google, the most well-known name in search. Google Analytics is currently one of the most popular web analytics programs available online and is used by many top companies in the world.<br />
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During UCSD Extension's web analytics course, students will receive extensive training on many aspects of web analytics, including set-up, data manipulation, interpretation and analysis. Students will receive instruction on a wide range of topics, including how to install web analytics programs such as Google Analytics, how to collect and analyze user data, how to set up custom reporting, and much more.<br />
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If you are interested in learning basic, intermediate and advanced web analytics, sign up for Web Analytics: Techniques, Tools and Tricks at UCSD Extension today. Register for this course today! Registration ends on July 25, 2011.
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Learn more at <a href="http://www.discoverwebanalytics.com/" style="color: #3355cc; text-decoration: none; word-wrap: break-word;" target="_new">http://www.discoverwebanalytics.com</a><br />
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Register here: <a href="http://extension.ucsd.edu/studyarea/index.cfm?vAction=singleCourse&vCourse=CSE-41132&vStudyAreaID=5" style="color: #3355cc; text-decoration: none; word-wrap: break-word;" target="_new">http://extension.ucsd.edu/<wbr style="word-wrap: break-word;"></wbr>studyarea/index.cfm?<wbr style="word-wrap: break-word;"></wbr>vAction=si ...</a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-11929127696709169932011-04-05T07:40:00.000-07:002011-04-05T07:40:26.687-07:00web analytics training course: california ca<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"></span><br />
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San Diego Web Analytics Course Begins on April 18, 2011 at UCSD Extension</span><br />
UCSD Extension is offering a <b>web analytics training course</b> starting April 18, 2011 for those interested in learning basic to advanced web analytics strategies used by top web professionals to improve their website and meet business goals.<br />
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Registration is currently open for the Spring semester of Web Analytics: Techniques, Tools and Tricks - a comprehensive <a href="http://www.discoverwebanalytics.com/">web analytics training</a> course offered by UCSD Extension to help web professionals in San Diego learn the ins-and-outs of popular web analytics programs such as Google Analytics and apply that knowledge toward improving user experience and engagement on their websites. The course begins on April 18, 2011. Classes will be held every Monday at 5:30 PM at UCSD Extension - La Jolla Campus located at 9600 N. Torrey Pines Road, La Jolla, California 92037. Web Analytics: Techniques, Tools and Tricks is offered as part of the Web Publishing Certificate program at UCSD, but is also available as an individual course for those seeking to expand their knowledge of web development and online marketing.<br />
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This web analytics training course is designed for web professionals of all skill levels, including novices and more advanced and experienced professionals. It is also applicable for people in many different internet-related fields, including web design, web development, online marketing and search engine optimization. As part of this course, students will learn everything from the very basics of web analytics to more advanced topics on web metrics and analysis. For much of the course, students will receive in-depth, hands-on <a href="http://www.discoverwebanalytics.com/google-analytics-training/">Google Analytics training</a> - a free, robust web analytics package provided by the world leader in search. Google Analytics is one of the most popular web analytics programs available on the market because of its robust feature set, user friendly design and highly affordable price point.<br />
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During UCSD Extension's <a href="http://www.discoverwebanalytics.com/web-analytics-course/">web analytics course</a>, students will receive extensive training on many aspects of web analytics, such as setup, data manipulation, interpretation and analysis. Students will receive instruction on a wide range of topics, including how to install web analytics programs such as Google Analytics, how to collect and analyze user data, how to set up custom reporting, and much more.<br />
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If you are interested in learning basic, intermediate and advanced web analytics techniques and how to apply web metrics toward improving website performance and conversions, sign up for Web Analytics: Techniques, Tools and Tricks at UCSD Extension today. Register for this course today! Registration ends prior to April 18, 2011. <br />
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Contact Info<br />
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Gregory Magaril<br />
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9600 N. Torrey Pines Road, La Jolla, California 92037<br />
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Phone: (858) 534-9358<br />
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Website: <a href="http://www.discoverwebanalytics.com/">http://www.discoverwebanalytics.com</a> <br />
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</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-39349817351440784002011-04-05T07:34:00.000-07:002011-04-05T07:34:11.919-07:00Advanced Web Analytics Training Program<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="color: #333333; font-family: 'lucida grande', helvetica, arial, sans-serif; font-size: 12px;"></span><br />
<h3 class="entry-header" style="color: #711919; font-family: georgia, 'times new roman', serif; font-size: 22px; font-weight: normal; margin-bottom: 5px; margin-left: 25px; margin-right: 25px; margin-top: 5px;">Previewing Think Tank: Advanced Web Analytics Training</h3><div class="entry-content" style="clear: both; margin-bottom: 5px; margin-left: 25px; margin-right: 25px; margin-top: 5px; position: static;"><div class="entry-body" style="clear: both;">There’s less than a month now until our <a href="http://semphonic.com/XC/XChange.aspx" style="color: #711919; text-decoration: underline;">X Change Web Analytics Conference</a> kicks-off, making this a typically frantic time (we’re extremely busy too boot). We’re getting close to our maximum capacity, so if you do want to come, I STRONGLY advise you register soon. I’ve already <a href="http://semphonic.blogs.com/semangel/2010/08/x-change-web-analytics-conference-107-david-mcbride-of-comcast-on-hybrid-web-analytics-solutions.html" style="color: #711919; text-decoration: underline;">posted a series of blogs</a> on X Change Huddles, and I hope to do a couple more. But I didn’t want to forget about Think Tank – our day of advanced Web analytics training right before X Change.<br />
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We started Think Tank last year for reasons similar to those that made me create X Change in the first place. I felt like there was a substantial hole in the market when it came to Advanced training in web analytics. Advanced training is hard to do for a number of reasons: it’s expensive; you can’t get large classes because the topics need to be highly specific, and it’s hard to find the trainers.<br />
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I see plenty of options for training in basic tool use - from the vendors or around GA - in basic reporting, and in basic Web analytics. But if you’re an analyst with more than a year of experience, none of that training is likely to be very interesting. We routinely send new analysts off for Omniture certification (as an example), but we’ve found it’s really only useful for people with less than 6 months experience. <br />
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The idea behind Think Tank was to take advantage of the audience at X Change and the attendance of much of our staff (it used to almost everybody but as we’ve grown that’s become impossible) to offer a whole set of classes in Advanced web analytics. The classes are all taught by experienced professionals; they focus on topics that go beyond basic tool use; and they are kept quite small and interactive. It’s everything advanced training should be.<br />
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Think Tank at X Change this year will <a href="http://semphonic.com/XC/xchange-2010-think-tank.aspx" style="color: #711919; text-decoration: underline;">feature more than twenty classes</a>. And even if you attended last year, you should check it out since there are many new classes.<br />
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Some of the new classes include Greg Dowling doing a deep-dive on Mobile Measurement, Phil Kemelor on Web Analytics Communication, June Dershewitz on Social Measurement tools, Allison Hartsoe and Ryan Praskievicz on Using Google Analytics as a Second Measurement tool in the Enterprise, and a class focused on Use-Case Analysis that I’m developing.<br />
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I’ve been lending a hand on several of these and I think they should be really interesting. Greg is doing a much deeper dive into mobile measurement than we did together at eMetrics. He’ll be overviewing some of the key tools that have emerged, diving down into the basic problems in capture and measurement design in mobile, and then working through an interactive exercise in mobile application measurement design. June’s class on Social Measurement tools follows a similar arc. She’ll be overviewing some of the key tools in the space, highlighting measurement issues and opportunities, and then diving down into a real-world example pulled from our Web analytics world. My own Use-case analysis class will show the key segmentation techniques we’ve developed for building use-case signatures, discuss how to measure different types of use-cases effectively, and then I’ll work through an interactive example of identifying behavioral use-cases on a site.<br />
<div style="margin-bottom: 10px; margin-top: 10px;">That’s just a sample of the new stuff. There’s a slew of really cool courses coming back from last year. Eric (with John Lovett added) will be doing a whole track on People, Process and Technology for Web Analytics. I’ll be reprising my Data Warehousing Online Analytics class as well as my Survey and Web Analytics Integration class.</div>Some of the highest rated classes last year were the Testing & Auditing Class (a deep-dive into tools and techniques for testing and governance in Web Analytics) taught by Jon Entwistle and Breen Baker, Functional Analysis with June Dershewitz, and Jon’s Business Requirements to Tag Design to Tag class. He and Breen will also be reprising their Tagging a Web 2.0 site class.<br />
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Because X Change isn’t just about theory and concepts, some of the classes have to be tool specific. We did Think Tank at the Unica Conference (which was great) and we taught a Functional Analysis, Database Marketing, and SEM Analytics class all geared toward NetInsight. For X Change, we have tool specific offerings around Omniture and Excel including Jesse Gross’ class on When and How to Use Omniture Tools and his Excel Tips&Tricks class. The former focuses on what types of jobs/applications each tool in the Omniture Suite is best at and some the key limitations it’s important to understand before trying to tackle a job with each. Paul Legutko will be reprising his class on Using Discover for Analysis as well as the class I taught at Unica’s Think Tank on SEM Analytics (tool neutral at X Change) with an expanded section on attribution.<br />
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There is just too much cool stuff to describe.<br />
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How does Think Tank work? It’s pretty simple really. It’s a full day of training with three sets of classes. When you sign-up, you pick the classes you want from each session. Unlike X Change where you aren’t guaranteed a Huddle, you’ll get the classes you pick at Think Tank. We’ll let you know if a class is closed. We target about 7 people per class – though some we’ll let float a little bit if they are less interactive. In a way, each class is like an X Change Huddle but on steroids. The conversation is highly directed and topic specific. All use powerpoint, some go hands on to the tools, and many feature interactive sessions. It’s a lot of fun – and the type of training you simply can’t get anywhere else.<br />
<div style="margin-bottom: 10px; margin-top: 10px;">Check out the full listings on our site – and remember – if you’re coming out to X Change and you didn’t sign up for Think Tank you can just reach out to me and we’ll get you the Bundle price. You can also have an analyst come out and get the bundle price with your X Change admission (again, just let me know if you’d like to do that). And, of course, you can even attend just Think Tank and not X Change.</div><div style="margin-bottom: 10px; margin-top: 10px;">You can register now for X Change and Think Tank <a href="http://semphonic.com/XC/XChangeRegister.aspx" style="color: #711919; text-decoration: underline;">here</a>!</div></div></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-51044332553367670272011-04-05T07:30:00.003-07:002011-04-05T07:30:44.819-07:00Web Analytics Training & Certification - Philadelphia<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; color: #646464; font-family: Arial, Helvetica; font-size: 11px;"></span><br />
<h1 class="strongHeader" style="color: #a40434; display: inline; font-size: 12pt; font-style: normal; font-variant: normal; font-weight: bold; font: normal normal normal 15px/normal Arial, Helvetica; line-height: normal;">Web Analytics Training & Certification </h1><br />
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<span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; color: #646464; font-family: Arial, Helvetica; font-size: 11px;"></span><br />
<h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">Web Analytics Program Overview </h2><br />
While Internet marketing has many facets, all of them intersect at one discipline--Web Analytics. Finding success with SEO, Social Media or Paid Search requires a keen understanding of web metrics.<br />
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This program will help improve your site's performance and ROI by simplifying the complex world of Web Analytics. Use segmenting to gain insight about online traffic and discover tools that help businesses understand the behavior of website visitors. Start reading search data much more effectively, identify your "home pages," understand "conversion behavior," revisit linking strategies for your core pages, and isolate emerging trends in your data.<br />
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<div style="color: #646464; font-family: Arial, Helvetica; font-size: 11px; font-weight: normal; margin-bottom: 10px; margin-top: 10px; text-align: center;"><img alt="Web Analytics Module" src="http://www.newhorizons.com/LOCALWEBADMIN/images/346/WebMarketing/analytics_modules.jpg" /></div><br />
<div class="redDiv" style="background-color: #a40434; color: white; font-family: Arial, Helvetica, sans-serif; font-size: 10pt; font-weight: bold; height: 16px; margin-left: 3px; text-align: center; width: 472px;">Month 1 Modules</div><br />
<h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">Introduction to Web Analytics</h2> <img alt="Month 1" src="http://www.newhorizons.com/LOCALWEBADMIN/images/346/WebMarketing/icon_month1.jpg" /><br />
This comprehensive overview of the foundations of Web Analytics, focuses on challenges at a conceptual level, as well as outlines the ways that all future topic relate.<br />
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<h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">You will learn:</h2><ul style="color: #646464; font-family: Arial, Helvetica; font-size: 11px; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">What metrics are worthy of being a key performance indicator</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Why aggregate data has no insights and how segmentation overcomes this problem</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Why your reports should contain different information depending on your audience</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">The number of survey responses you need for a statistically significant result</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How multi-channel analytics allows for the efficient allocation of the marketing budget</li>
</ul><h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">Introduction to Key Performance Indicators (KPIs) </h2><img alt="Month 1" src="http://www.newhorizons.com/LOCALWEBADMIN/images/346/WebMarketing/icon_month1.jpg" /><br />
In this module, learn four attributes of a great KPI, six examples of common KPIs, and what makes them great metrics. Additional focus is on selecting the most appropriate KPIs for your business and how to present them to your team as actionable directives.<br />
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<h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">You will learn:</h2><ul style="color: #646464; font-family: Arial, Helvetica; font-size: 11px; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Identifying great KPIs that are uncomplex, timely, relevant, and useful</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">The difference between macro and micro conversions</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to present KPIs to drive action</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How segmentation can make your KPIs more useful</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Setting up the ideal dashboard</li>
</ul><h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">Advanced KPI Analysis Techniques </h2><img alt="Month 1" src="http://www.newhorizons.com/LOCALWEBADMIN/images/346/WebMarketing/icon_month1.jpg" /><br />
Learn to go beyond your initial KPI training with four unique metrics. You'll also discover multiple ways to improve your KPI's by changing how they are presented, simplifying them into their most basic forms, or combining them with other metrics.<br />
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<h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">You will learn:</h2><ul style="color: #646464; font-family: Arial, Helvetica; font-size: 11px; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to limit the presentation of your data to create greater insights</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">The utilization of raw numbers to clarify the meaning of percentages</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Setting up proper incentives</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to avoid compound metrics</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Avoiding averages and what to look towards instead</li>
</ul><br />
<div class="redDiv" style="background-color: #a40434; color: white; font-family: Arial, Helvetica, sans-serif; font-size: 10pt; font-weight: bold; height: 16px; margin-left: 3px; text-align: center; width: 472px;">Month 2 Modules</div><br />
<h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">Segmentation: Introduction & Advanced Segmentation Techniques </h2><img alt="Month 2" src="http://www.newhorizons.com/LOCALWEBADMIN/images/346/WebMarketing/icon_month2.jpg" /><br />
This introduction to Web Analytics segmentation covers invaluable tips for easily segmenting your data. Learn why this excellent strategy works for gaining insights into your visitors. You'll learn five easy ways to segment your data using analytics software and what actions you can take with your new insights.<br />
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<h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">You will learn:</h2><ul style="color: #646464; font-family: Arial, Helvetica; font-size: 11px; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Why segmentation is so important</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to do basic segmentation in Google Analytics, ClickTracks, and IndexTools</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to segment by new vs. returning users and how this allows you to customize user experiences</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to segment based on search traffic</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to segment by referring sites and how this allows you to optimize your acquisitions</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to build micro segments</li>
</ul><h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">Google Analytics Features: Segmentation </h2><img alt="Month 2" src="http://www.newhorizons.com/LOCALWEBADMIN/images/346/WebMarketing/icon_month2.jpg" /><br />
This module covers the more advanced capabilities built into Google Analytics and why they take analytics data to a whole new dimension.<br />
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<h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">You will learn:</h2><ul style="color: #646464; font-family: Arial, Helvetica; font-size: 11px; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to use motion charts in Google Analytics to analyze multi-dimensional data</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to see how your data changes over time</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to use the custom reporting feature in Google Analytics</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to use the segmentation capabilities in Google Analytics</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to use the ecommerce reporting in Google Analytics to track affiliate data</li>
</ul><h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">Generating Engaging & Actionable Web Analytics Reports </h2><img alt="Month 2" src="http://www.newhorizons.com/LOCALWEBADMIN/images/346/WebMarketing/icon_month2.jpg" /><br />
Review real web analytics reports; each offers actionable insights. Learn to look at your search data much more effectively, identify all your "home pages," understand "conversion behavior," revisit the linking strategy for your core pages and help you isolate emerging trends in your data.<br />
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<h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">You will learn:</h2><ul style="color: #646464; font-family: Arial, Helvetica; font-size: 11px; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Matching your keywords to the right search engine for the right purpose</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Why your home page is less important today than it was in the past</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to segment by days- and visits-to-purchase to understand customer purchase behavior</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How the "time to page" report can make you revisit your linking strategy</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How the "What's Changed Report" is such a powerful tool for taking action</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How you can use Greasmonkey to add a "What's Changed Report" to Google Analytics</li>
</ul><h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">Generating Valuable Data from Internal Search Analytics </h2><img alt="Month 2" src="http://www.newhorizons.com/LOCALWEBADMIN/images/346/WebMarketing/icon_month2.jpg" /><br />
Learn to read your internal data and set context around trends that are driving usage of search on your website. Start understanding why it's critical to access and analyze this all-important data from your website and incorporate it into your Web Analytics process. Learn four different types of analysis that you should be doing with your internal search data, including "What are people searching for?" and "How good is my search results quality?"<br />
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<h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">You will learn:</h2><ul style="color: #646464; font-family: Arial, Helvetica; font-size: 11px; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Why internal site search is important</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">The two things that are critical to getting benefits from your internal site search data</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How you can get your hands on internal site search data</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">What internal site search metrics you should focus on</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to segment your internal search data</li>
</ul><br />
<div class="redDiv" style="background-color: #a40434; color: white; font-family: Arial, Helvetica, sans-serif; font-size: 10pt; font-weight: bold; height: 16px; margin-left: 3px; text-align: center; width: 472px;">Month 3 Modules</div><br />
<h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">Website Surveys Part I: The Basics </h2><img alt="Month 3" src="http://www.newhorizons.com/LOCALWEBADMIN/images/346/WebMarketing/icon_month3.jpg" /><br />
Learn why surveys are a key component of your web analytics strategy and how you can gain tremendous insight into your website visitors by asking three simple questions. Learn the types of surveys you should be running on your website, the strengths and weaknesses of each type, and how to invite users to fill out a survey without sending them running for the back button.<br />
<br />
<h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">You will learn:</h2><ul style="color: #646464; font-family: Arial, Helvetica; font-size: 11px; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Why surveys are a key component of your web analytics strategy</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Why web analytics is good at the "what?" and bad at the "why?"</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Which survey invitation methods are most effective</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Three simple questions to ask your visitors</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Three golden nuggets of information you are looking for from surveys</li>
</ul><h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">Experimentation & Testing: Why You Can't Survive Without It </h2><img alt="Month 3" src="http://www.newhorizons.com/LOCALWEBADMIN/images/346/WebMarketing/icon_month3.jpg" /><br />
In this section, you'll learn how to unlock the power of testing. Stop guessing what makes a great site experience; learn how to 'ask' your visitors.<br />
<br />
<h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">You will learn:</h2><ul style="color: #646464; font-family: Arial, Helvetica; font-size: 11px; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Why you are at a strategic disadvantage if you are not testing</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">The three questions you should be asking your visitors</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">The greatest challenge for any marketer</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Why relevancy is most important to improving conversion rates</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">The enormous benefits of experimentation and testing</li>
</ul><h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">Experimentation & Testing Demystified: A/B & Multivariate Testing </h2><img alt="Month 3" src="http://www.newhorizons.com/LOCALWEBADMIN/images/346/WebMarketing/icon_month3.jpg" /><br />
There are two main types of testing, each right to solve a particular set of problems. After reviewing this module, you will never be confused about how to use A/B or multivariate tests on your site.<br />
<br />
<h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">You will learn:</h2><ul style="color: #646464; font-family: Arial, Helvetica; font-size: 11px; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">The definition of A/B testing</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">The pros and cons of A/B testing</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How multivariate testing works</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Who the major multivariate testing vendors are</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">The pros and cons of multivariate testing</li>
</ul><h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">Multi-Channel Analytics: Going Beyond the Website </h2><img alt="Month 3" src="http://www.newhorizons.com/LOCALWEBADMIN/images/346/WebMarketing/icon_month3.jpg" /><br />
Not all campaigns originate and finish online. As a result, it's important to understand how to test, measure, and join your offline activity with your online data. Learn four ways to measure the effects your offline marketing has on your online goals to finally overcome that nagging fear that you're losing data.<br />
<br />
<h2 class="strongSubHeader" style="color: #646464; display: inline; font-family: Arial, Helvetica; font-size: 10pt; font-style: normal; font-variant: normal; font-weight: bold; line-height: normal; margin-bottom: -13px; padding-bottom: 0px;">You will learn:</h2><ul style="color: #646464; font-family: Arial, Helvetica; font-size: 11px; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Why multi-channel analytics is so important to your business</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">The challenges that you face in measuring multi-channel activity</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">Four ways to measure how your online channel is benefitting from offline activity</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to use unique coupons and offers in offline campaigns</li>
<li style="background-image: url(http://www.newhorizons.com/LOCALWEBADMIN/images/343/homepage/arrow.jpg); background-position: 0px 5px; background-repeat: no-repeat no-repeat; color: #646464; font-family: Arial, Helvetica; font-size: 8pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; list-style-type: none; margin-bottom: 3px; margin-left: 3px; margin-right: 3px; margin-top: 3px; padding-bottom: 0.25em; padding-left: 1em; padding-right: 1.25em; padding-top: 1px;">How to correlate traffic patterns with offline campaigns</li>
</ul><div><br />
</div><div><a href="http://www.nhphilly.com/LocalWeb/PA/Philadelphia/Web-Analytics.aspx">http://www.nhphilly.com/LocalWeb/PA/Philadelphia/Web-Analytics.aspx</a></div><div><br />
</div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-38451129955603567142011-04-05T05:09:00.000-07:002011-04-05T05:09:16.020-07:00google analytics training information<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: Georgia, Utopia, 'Palatino Linotype', Palatino, serif; line-height: 19px;"></span><br />
<div class="blog-posts hfeed"><div class="date-outer"><div class="date-posts"><div class="post-outer"><div class="post hentry" style="margin-bottom: 25px; margin-left: 0px; margin-right: 0px; margin-top: 0px; min-height: 0px; position: relative;"><h3 class="post-title entry-title" style="font: normal normal normal 24px/normal Georgia, Utopia, 'Palatino Linotype', Palatino, serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.75em; position: relative;"><span class="Apple-style-span" style="background-color: white; line-height: 19px;"><h3 class="post-title entry-title" style="font: normal normal normal 24px/normal Georgia, Utopia, 'Palatino Linotype', Palatino, serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.75em; position: relative;"><i><span class="Apple-style-span" style="font-size: small;"><a href="http://www.webanalyticstraining.com/2011/01/web-analytics-training-singapore.html" style="text-decoration: none;">google analytics training</a> information <br />
and links to recent posts</span></i></h3></span></h3><h3 class="post-title entry-title" style="color: #222222; font-size: 14px; font: normal normal normal 24px/normal Georgia, Utopia, 'Palatino Linotype', Palatino, serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.75em; position: relative;">-----------------</h3><h3 class="post-title entry-title" style="color: #222222; font-size: 14px; font: normal normal normal 24px/normal Georgia, Utopia, 'Palatino Linotype', Palatino, serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.75em; position: relative;"><a href="http://www.webanalyticstraining.com/2011/01/web-analytics-training-singapore.html" style="color: #993300; text-decoration: none;">google analytics training SINGAPORE</a></h3><div class="post-header" style="color: #222222; font-size: 13px; line-height: 1.6; margin-bottom: 1.5em; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div class="post-header-line-1"></div></div><div class="post-body entry-content" style="color: #222222; font-size: 15px; line-height: 1.4; position: relative; width: 520px;">training on <strong>google analytics</strong> in Singapore<br />
<img alt="Web Analytics" border="0" height="231" src="http://www.acronym.com/asia/webanalytics/images/RoiCoverflow.gif" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0976563) 1px 1px 5px; background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: rgb(238, 238, 238); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(238, 238, 238); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(238, 238, 238); border-top-style: solid; border-top-width: 1px; border-width: initial; box-shadow: rgba(0, 0, 0, 0.0976563) 1px 1px 5px; padding-bottom: 5px; padding-left: 5px; padding-right: 5px; padding-top: 5px;" title="Web Analytics" width="281" /><br />
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Keep an Eye on Your ROI:<br />
Yahoo! Web Analytics<br />
<strong>Yahoo! Web Analytics</strong><sup>®</sup> is a <strong>free</strong> world-class web analytics tool for your business. Get it today with the online and search marketing experts at<a href="http://www.acronym.com/asia/en/contact-us.html" style="color: #993300; text-decoration: none;">Acronym Asia</a>.<br />
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<h4 style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; position: relative;">Expert Implementation Support</h4>Let Acronym Media guide you <strong>step by step</strong> through our comprehensive implementation process. Our <strong>specialists</strong> remove the hassle of implementation by ensuring that you have a complete roll-out strategy and thorough documentation and support.<img alt="" height="12" src="http://www.acronym.com/asia/webanalytics/images/spacer.gif" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0976563) 1px 1px 5px; background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: rgb(238, 238, 238); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(238, 238, 238); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(238, 238, 238); border-top-style: solid; border-top-width: 1px; border-width: initial; box-shadow: rgba(0, 0, 0, 0.0976563) 1px 1px 5px; padding-bottom: 5px; padding-left: 5px; padding-right: 5px; padding-top: 5px;" width="480" /><br />
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<h4 style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; position: relative;">Web Analytics Consulting Singapore</h4>Just having the tool doesn't tell you what to do next. The Web Analysts at Acronym Media mine the mountains of data to reveal <strong>real-world insights</strong>that are <strong>actionable</strong> for your business.<img alt="" height="12" src="http://www.acronym.com/asia/webanalytics/images/spacer.gif" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0976563) 1px 1px 5px; background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: rgb(238, 238, 238); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(238, 238, 238); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(238, 238, 238); border-top-style: solid; border-top-width: 1px; border-width: initial; box-shadow: rgba(0, 0, 0, 0.0976563) 1px 1px 5px; padding-bottom: 5px; padding-left: 5px; padding-right: 5px; padding-top: 5px;" width="480" /><br />
<img alt="Yahoo! Web Analytics Training" height="50" src="http://www.acronym.com/asia/webanalytics/images/training-2.gif" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0976563) 1px 1px 5px; background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: rgb(238, 238, 238); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(238, 238, 238); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(238, 238, 238); border-top-style: solid; border-top-width: 1px; border-width: initial; box-shadow: rgba(0, 0, 0, 0.0976563) 1px 1px 5px; padding-bottom: 5px; padding-left: 5px; padding-right: 5px; padding-top: 5px;" title="Yahoo! Web Analytics Training" width="45" /><br />
<h4 style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; position: relative;">Web Analytics Training Singapore</h4>We want to teach you what we know. Acronym Media's Web Analytics Trainers will help you harness the power of this tool by outlining how it can be most powerfully used to <strong>drive customer insight</strong> and campaign optimization.Keyword-Driven is a leading search engine marketing blog with commentary on Industry news, practices and insight. 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font-size: 14px;"><div class="date-posts"><div class="post-outer"><div class="post hentry" style="margin-bottom: 25px; margin-left: 0px; margin-right: 0px; margin-top: 0px; min-height: 0px; position: relative;"><a href="" name="1149847772574718796"></a><h3 class="post-title entry-title" style="font: normal normal normal 24px/normal Georgia, Utopia, 'Palatino Linotype', Palatino, serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.75em; position: relative;"><a href="http://www.dailyblogtips.com/why-different-web-analytics-report-different-numbers/" style="color: #993300; text-decoration: none;">Why Different Web Analytics Report Different Numbers?</a></h3><div class="post-header" style="font-size: 13px; line-height: 1.6; margin-bottom: 1.5em; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div class="post-header-line-1"></div></div><div class="post-body entry-content" style="font-size: 15px; line-height: 1.4; position: relative; width: 520px;"><div><span class="Apple-style-span" style="color: #333333; font-family: Verdana, Arial, Tahoma; font-size: 13px; line-height: 20px;"><h1 style="color: #2c64b4; font-family: Verdana, Arial, Tahoma; font-size: 16px; font-weight: bold; margin-bottom: 5px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative;">Why Different Web Analytics Report Different Numbers?</h1><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><img align="right" alt="questions and answers" height="249" src="http://www.dailyblogtips.com/wp-content/uploads/questionsandanswers.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0976563) 1px 1px 5px; background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: rgb(238, 238, 238); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(238, 238, 238); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(238, 238, 238); border-top-style: solid; border-top-width: 1px; border-width: initial; box-shadow: rgba(0, 0, 0, 0.0976563) 1px 1px 5px; padding-bottom: 5px; padding-left: 5px; padding-right: 5px; padding-top: 5px;" title="questions and answers" width="250" /><em>This post is part of the Friday Q&A section. If you want to ask a question just send it via the contact form.</em></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Mayur asks:</div><blockquote style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: url(http://www.dailyblogtips.com/wp-content/themes/dailyblogtips2/images/blockquote.gif); background-origin: initial; background-position: 0px 0px; background-repeat: no-repeat no-repeat; color: #666666; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 5px; padding-bottom: 0px; padding-left: 50px; padding-right: 50px; padding-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Is the number of pages viewed on my site equal to the number of banner ad impressions I should have? Because my Aw Stats shows a higher number than the ad networks I work with. Google Analytics shows even lower numbers. What is the deal?</div></blockquote><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Welcome to the world of web analytics!</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">As you already noticed, each web analytics software, ad network and traffic estimation service (e.g., Compete, Alexa, Quantcast) will report a different number.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Why is that the case? Because what represents a unique visitor and a page view to your website is subjective (i.e., each service and software has its own criteria for deciding when a visit and a page load happens). For example, some services and software count search bots as visitors, while others don’t.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Second, different services and analytics programs use different tracking methods (e.g., JavaScript, pixel tracking) so not all visitor will be tracked equally. For example, a visitor with JavaScript disabled will not be counted by a service using JavaScript tracking, while it will be a service using pixel tracking.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Given all these differences and nuances, here are some rules of thumb most webmasters and online marketers use:</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong>1. Raw logs are useless</strong></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Most servers store raw logs, which are lists of all the accesses and page requests on your website. It’s possible to interpret those raw logs with special programs, creating graphic reports which will contain the number of visitors, page views and so on.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Those numbers are grossly overestimated, though, because all kinds of search bots and automated queries are counted together.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong>2. Webalizer and AW Stats overestimate</strong></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Webalizer and AW Stats are very popular web analytics programs, and that is because they are usually installed by default on cPanel (the control panel software on most hosting companies). Both of them tend to overestimate the number of visitors and page views your website receives, however, and such data should always be used with a grain of salt.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong>3. Ad networks underestimate a bit, but there is nothing you can do about it</strong></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">The number of impressions you’ll see on most ad networks control panel usually is an underestimation of your total traffic, and that is because they won’t track people who can’t see ads or who block them on purpose.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">There is nothing you can do about it though, and if you want to make money using ad networks you need to play under their rules. The alternative is to have your own banners embed with HTML code, in which case they would be seen by 100% of your visitors.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong>4. Google Analytics underestimates a bit, but it’s the industry standard</strong></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">The numbers reported by Google Analytics also underestimate your traffic slightly, and that is because the software has very strict rules regarding what should be considered a visitors and a page view.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">GA’s tracking is very reliable, though, and that is why it’s used as the industry standard. If you want to sell a website, for example, most serious buyers will ask for Google Analytics data before they make an offer.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong>Summing up</strong>: Go with Google Analytics if you want to get a sense of your “real” traffic.</div></span></div><div><br />
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margin-left: 0px; margin-right: 0px; margin-top: 0px; min-height: 0px; position: relative;"><a href="" name="3130546738196941552"></a><h3 class="post-title entry-title" style="font: normal normal normal 24px/normal Georgia, Utopia, 'Palatino Linotype', Palatino, serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.75em; position: relative;"><a href="http://www.webanalyticstraining.com/2010/10/web-analytics-training-from-usf-web.html" style="color: #993300; text-decoration: none;">Web Analytics Training from USF - Web Analytics Training Courses</a></h3><div class="post-header" style="font-size: 13px; line-height: 1.6; margin-bottom: 1.5em; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div class="post-header-line-1"></div></div><div class="post-body entry-content" style="font-size: 15px; line-height: 1.4; position: relative; width: 520px;"><span class="Apple-style-span" style="color: blue;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
Harness the Power of Advanced <b>Web Analytics Training</b> and Convert Data Into Profits!</span></span></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
<br />
Interactive marketing has exploded in popularity and usage, due in large part to its measurability. In fact, Forrester predicts that U.S. businesses will spend approximately $953 million on web analytics software in 2014, with an average compound growth rate of 17%.* At the same time, new research from Econsultancy and Lynchpin shows a shift from spending on technology (which decreased from 45% to 38%) to spending on internal staff (which increased from 36% to 42%)** — highlighting a growing need for trained <a href="http://www.web-analytics-consulting.com/" style="color: #993300; text-decoration: none;"><span id="goog_1701220962"></span>web analytics consulting<span id="goog_1701220963"></span></a> professionals.<br />
<br />
<br />
Web analytics tools make it possible to track everything from page hits to visitor demographics to advertising ROI. However, the key to success is not just obtaining accurate and plentiful data — it’s knowing how to use that information to your advantage. If you’re not making optimal use of your findings, it could be costing you money, customers and your competitive edge.<br />
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Advanced Web Analytics goes beyond the platform and empowers you to master the discipline. Not only will you learn what to measure and how to measure it, but you’ll also discover how to analyze the data and use it to optimize your website and campaigns.<br />
<br />
Accomplished web analytics experts provide a high-level strategic view, focusing on the core concepts that will remain constant even as the tools continue to evolve. In just eight weeks, this advanced specialized certificate course will equip you with the <b>web analytics training</b> you need to leverage your metrics and maximize your marketing success!<br />
Who Should Register?<br />
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This 100% online advanced analytics training course is ideal for marketing professionals and webmasters in agencies and corporate marketing departments. It is also essential for managers and executives who are responsible for setting goals and producing results, as well as for entrepreneurs seeking to optimize interactive marketing expenditures. Students may find it helpful to have some familiarity with basic web analytics tools, which are covered in </span><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">USF’s Master Certificate in Internet Marketing program.<br />
What You’ll Learn<br />
Introduction to Advanced Analytics and Measurement<br />
History of web analytics<br />
Critical considerations for web analytics installations<br />
Overview of web analytics providers<br />
Best practices for analytics<br />
Key analytics and conversion-tracking concepts<br />
Traditional Analytics Components<br />
Vital visitor info: user variables and site interaction<br />
Tracking traffic sources: direct, referring sites, paid and organic<br />
Optimizing site performance and ROI functionality<br />
Goal-setting: paths, funnels and conversions<br />
Google Analytics<br />
Pros and cons of Google Analytics<br />
Installations, profiles and configurations<br />
AdWords integration and goal/ROI tracking<br />
Custom segments and reports<br />
Site overlay, maps and motion charts<br />
Analytics Tracking and E-Commerce<br />
Analyzing goal performance<br />
Successful e-commerce installation and tracking<br />
Alternative ways to measure e-commerce<br />
Communicating reports externally and internally<br />
E-commerce optimization<br />
Measuring Off Site<br />
Off-site metrics: top tracking and reporting methods for email, online advertising, video, social media, blogs, viral marketing and print media<br />
Analytics Reports<br />
Essential reports for webmasters, marketers, executives and small-business owners<br />
Establishing benchmarks, KPIs and success metrics<br />
Google Analytics: auto-reports and dashboards<br />
Interpreting web analytics reports<br />
Advanced Analytics<br />
Google Analytics: custom filters, event tracking, e-commerce tracking over multiple domains and tagging campaigns<br />
Top troubleshooting tips for web analytics<br />
Evaluating external sources for web metrics: comScore, Nielsen and MRI<br />
Must-know Omniture features<br />
Testing: landing pages, design and Website Optimizer<br />
Analytics Case Studies<br />
Installations: standard and e-commerce<br />
AdWords reports<br />
Server-side example<br />
Visualizing data to drive results<br />
Troubleshooting<br />
Analytics report-based marketing and design optimization<br />
<br />
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<a href="http://www.usanfranonline.com/online-courses/web-analytics-training.aspx" style="color: #993300; text-decoration: none;">http://www.usanfranonline.com/online-courses/web-analytics-training.aspx</a><br />
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* “U.S. Web Analytics Forecast, 2008 to 2014”; published on Forrester.com, May 27, 2009.<br />
** “Online Measurement and Strategy Report 2009”; published by Econsultancy, June 2009.</span></div><div style="clear: both;"></div></div><div class="post-footer" style="background-color: #eee9dd; border-bottom-color: rgb(238, 238, 238); border-bottom-style: solid; border-bottom-width: 1px; color: #666555; font-size: 13px; line-height: 1.6; margin-bottom: 0px; margin-left: -2px; margin-right: -2px; margin-top: 20px; padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px;"><div class="post-footer-line post-footer-line-1"><span class="post-comment-link" style="padding-left: 0px;"><a class="comment-link" href="https://www.blogger.com/comment.g?blogID=2370421711356634374&postID=3130546738196941552&isPopup=true" style="color: #993300; text-decoration: none; white-space: nowrap;">0 comments</a> </span><span class="post-icons"><span class="item-action"><a href="http://www.blogger.com/email-post.g?blogID=2370421711356634374&postID=3130546738196941552" style="color: #993300; 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margin-left: 0px; margin-right: 0px; margin-top: 0px; min-height: 0px; position: relative;"><a href="" name="2883817250030663037"></a><h3 class="post-title entry-title" style="font: normal normal normal 24px/normal Georgia, Utopia, 'Palatino Linotype', Palatino, serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.75em; position: relative;"><a href="http://www.webanalyticstraining.com/2010/10/phoenix-seo-firm-to-lead-google.html" style="color: #993300; text-decoration: none;">Phoenix SEO Firm to Lead Google Analytics Training Presentation</a></h3><div class="post-header" style="font-size: 13px; line-height: 1.6; margin-bottom: 1.5em; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div class="post-header-line-1"></div></div><div class="post-body entry-content" style="font-size: 15px; line-height: 1.4; position: relative; width: 520px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15px;"></span><br />
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 4px; padding-left: 0px; padding-right: 0px; padding-top: 4px;"></div><h1 class="title" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 1.9em; font-weight: bold; line-height: 27px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 15px; position: relative;">Phoenix SEO Firm, KEO Marketing, to Lead Google Analytics Training Presentation</h1><h2 class="subtitle" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: black; font-size: 1.4em; font-weight: normal; font: normal normal bold 12px/normal Georgia, Utopia, 'Palatino Linotype', Palatino, serif; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 5px; position: relative; text-transform: uppercase;">PHOENIX SEO FIRM, KEO MARKETING, WILL BE LEADING A GOOGLE ANALYTICS TRAINING PRESENTATION HOSTED BY THE PHOENIX CHAPTER OF THE AMERICAN MARKETING ASSOCIATION</h2><br />
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 4px; padding-left: 0px; padding-right: 0px; padding-top: 4px;"><br />
</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 4px; padding-left: 0px; padding-right: 0px; padding-top: 4px;"><a href="http://www.keomarketing.com/" style="color: #0044ac; font-family: Arial, Helvetica, sans-serif; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;" title="Phoenix SEO firm">Phoenix SEO firm</a>, KEO Marketing, will be leading a Google Analytics Training presentation hosted by the <a href="http://amaphoenix.org/" style="color: #0044ac; font-family: Arial, Helvetica, sans-serif; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;" title="Phoenix AMA">Phoenix Chapter of the American Marketing Association</a>.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 4px; padding-left: 0px; padding-right: 0px; padding-top: 4px;">In this hands-on session, entitled ‘Top 10 Recent Enhancements to Google Analytics,’ Phoenix SEO expert, Sheila Kloefkorn, President of KEO Marketing and Director of Business Intelligence, Ryan Grimes will teach attendees how Google Analytics can give them the knowledge they need to improve the performance of their website and their marketing campaigns. In addition, two companies will have the opportunity to receive a complimentary detailed audit of their Google Analytics implementation.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 4px; padding-left: 0px; padding-right: 0px; padding-top: 4px;"><br />
</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 4px; padding-left: 0px; padding-right: 0px; padding-top: 4px;"><br />
</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 4px; padding-left: 0px; padding-right: 0px; padding-top: 4px;">“Google Analytics allows you to analyze various facets of your website and is the most widely used analytics application on the Web,” said Sheila Kloefkorn, President of Arizona online marketing company KEO Marketing. “This presentation will teach attendees how to properly leverage Google Analytics to make significant improvement to their marketing campaigns and overall business.”</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 4px; padding-left: 0px; padding-right: 0px; padding-top: 4px;">The ‘Top 10 Recent Enhancements to Google Analytics,’ presentation will be held on Thursday, October 28, 2010 from 3 p.m. to 5 p.m. at the Jobing.com headquarters located at 4747 N. 22nd St. in Phoenix.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 4px; padding-left: 0px; padding-right: 0px; padding-top: 4px;">Interested parties can find more information about the event or register online at <a href="http://www.amaphoenix.org/" style="color: #0044ac; font-family: Arial, Helvetica, sans-serif; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;">http://www.amaphoenix.org</a>.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 4px; padding-left: 0px; padding-right: 0px; padding-top: 4px;">KEO Marketing is committed to developing marketing strategies and plans that help clients succeed online. Some of the world's largest brands have depended on KEO for marketing programs that deliver tangible and substantial results.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 4px; padding-left: 0px; padding-right: 0px; padding-top: 4px;">About KEO Marketing<br />
KEO Marketing specializes in innovative online marketing strategy and solutions including search engine marketing and optimization, online advertising, social networking and social media. Some of the companies that KEO Marketing has provided online strategy for include: General Motors, FedEx, Profiles International Inc. and many more. For more information, visit <a href="http://www.keomarketing.com/" style="color: #0044ac; font-family: Arial, Helvetica, sans-serif; outline-color: initial; outline-style: none; outline-width: initial; text-decoration: none;">http://www.KEOMarketing.com</a>.</div><div style="clear: both;"></div></div><div class="post-footer" style="background-color: #eee9dd; border-bottom-color: rgb(238, 238, 238); border-bottom-style: solid; border-bottom-width: 1px; color: #666555; font-size: 13px; line-height: 1.6; margin-bottom: 0px; margin-left: -2px; margin-right: -2px; margin-top: 20px; padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px;"><div class="post-footer-line post-footer-line-1"><span class="post-comment-link" style="padding-left: 0px;"><a class="comment-link" href="https://www.blogger.com/comment.g?blogID=2370421711356634374&postID=2883817250030663037&isPopup=true" style="color: #993300; text-decoration: none; white-space: nowrap;">0 comments</a> </span><span class="post-icons"><span class="item-action"><a href="http://www.blogger.com/email-post.g?blogID=2370421711356634374&postID=2883817250030663037" style="color: #993300; 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margin-left: 0px; margin-right: 0px; margin-top: 0px; min-height: 0px; position: relative;"><a href="" name="8108244366190203066"></a><h3 class="post-title entry-title" style="font: normal normal normal 24px/normal Georgia, Utopia, 'Palatino Linotype', Palatino, serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.75em; position: relative;"><a href="http://www.webanalyticstraining.com/2010/09/google-analytics-training-course.html" style="color: #993300; text-decoration: none;">Google Analytics Training Course</a></h3><div class="post-header" style="font-size: 13px; line-height: 1.6; margin-bottom: 1.5em; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div class="post-header-line-1"></div></div><div class="post-body entry-content" style="font-size: 15px; line-height: 1.4; position: relative; width: 520px;"><div class="clearfix" style="display: block; font-family: Verdana, Arial, sans-serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><h1 style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://www.siliconbeachtraining.co.uk/layout/dots.gif); background-origin: initial; background-position: 0% 100%; background-repeat: no-repeat no-repeat; color: #0a5589; font-size: 18px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 2px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative;">Google Analytics Training</h1><div><br />
</div><div>from <a href="http://www.siliconbeachtraining.co.uk/seo-training/google-analytics/" style="color: #993300; text-decoration: none;">http://www.siliconbeachtraining.co.uk/seo-training/google-analytics/</a></div></div><div id="price" style="font-family: Verdana, Arial, sans-serif; font-size: 11px; font-weight: bolder; line-height: 15px; margin-bottom: 0px; margin-left: 10px; margin-right: 10px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: right;"><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">1 day - £250 + vat</em></div><div style="font-family: Verdana, Arial, sans-serif; font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1.5em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><u style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">SUMMER PICK & MIX on Social Media and SEO Training</strong></u><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" /><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">5-day training packages for<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"> just </strong></em><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">£</strong></em><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">795 + vat</strong></em><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"> </strong>(normally up to £1,195)</em></div><ul style="font-family: Verdana, Arial, sans-serif; line-height: 1.4; margin-bottom: 1em; margin-left: 30px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><a href="http://www.siliconbeachtraining.co.uk/social-media-training/social-media/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Social Media Training">Social Media</a> + <a href="http://www.siliconbeachtraining.co.uk/web-design-training/wordpress/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Wordpress Training">Wordpress</a> + <a href="http://www.siliconbeachtraining.co.uk/social-media-training/blogging/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Blogging Training">Blogging</a></li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><a href="http://www.siliconbeachtraining.co.uk/social-media-training/social-media/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Social Media Training">Social Media</a> + <a href="http://www.siliconbeachtraining.co.uk/seo-training/search-engine-optimisation/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="SEO Training">SEO Training</a> + Google Analytics + <a href="http://www.siliconbeachtraining.co.uk/seo-training/advanced-google-analytics/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Advanced Google Analytics Training">Adv. Google Analytics</a></li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><a href="http://www.siliconbeachtraining.co.uk/social-media-training/social-media/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Social Media Training">Social Media</a> + <a href="http://www.siliconbeachtraining.co.uk/social-media-training/blogging/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Blogging Training">Blogging</a> + Google Analytics + <a href="http://www.siliconbeachtraining.co.uk/seo-training/advanced-google-analytics/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Advanced Google Analytics Training">Adv. Google Analytics</a></li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><a href="http://www.siliconbeachtraining.co.uk/seo-training/search-engine-optimisation/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="SEO Training">SEO Training </a>+ <a href="http://www.siliconbeachtraining.co.uk/social-media-training/blogging/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Blogging Training">Blogging</a> + <a href="http://www.siliconbeachtraining.co.uk/web-design-training/wordpress/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Wordpress Training">Wordpress</a> + <a href="http://www.siliconbeachtraining.co.uk/web-design-training/advanced-wordpress-custom-themes/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Advanced Wordpress Training">Adv. Wordpress</a></li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;"><a href="http://www.siliconbeachtraining.co.uk/internet-marketing-training/email-marketing-training/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Email Marketing">EMail Marketing</a> + <a href="http://www.siliconbeachtraining.co.uk/seo-training/search-engine-optimisation/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="SEO Training">SEO Training</a> + <a href="http://www.siliconbeachtraining.co.uk/social-media-training/social-media/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Social Media Training">Social Media</a> + Google Analytics</li>
</ul><div style="font-family: Verdana, Arial, sans-serif; font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1.5em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Google Analytics provides you with free, in-depth data on your web traffic and enables you to increase online sales by understanding where your visitors are coming from and how they are using your website. Effective Google Analytics training will help you to make the best of this fantastic free tool.</div><div style="font-family: Verdana, Arial, sans-serif; font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1.5em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">This hands on Google Analytics course will provide you with the knowledge you need to install Google Analytics, understand Traffic and Content Reports, use AdWords to create effective pay-per-click campaigns and use Goals and Filters to help you improve Search Engine Optimisation (SEO) and increase online sales</div><div style="font-family: Verdana, Arial, sans-serif; font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1.5em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Experienced users can attend our <a href="http://www.siliconbeachtraining.co.uk/social-media-training/advanced-google-analytics/" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" title="Advanced Google Analytics Course">Advanced Google Analytics course</a></div><h2 style="background-attachment: initial; background-clip: initial; background-color: #fecb89; background-image: url(http://www.siliconbeachtraining.co.uk/layout/heading-top_bg.gif); background-origin: initial; background-repeat: no-repeat no-repeat; color: black; font-family: Verdana, Arial, sans-serif; font-size: 13px; font: normal normal bold 12px/normal Georgia, Utopia, 'Palatino Linotype', Palatino, serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 3em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px; position: relative; text-transform: uppercase;"><span style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://www.siliconbeachtraining.co.uk/layout/heading-bottom_bg.gif); background-origin: initial; background-position: 0% 100%; background-repeat: no-repeat no-repeat; display: block; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 5px; padding-left: 15px; padding-right: 0px; padding-top: 0px;">GOOGLE ANALYTICS TRAINING COURSE OBJECTIVES</span></h2><div style="font-family: Verdana, Arial, sans-serif; font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1.5em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">On Completion of this Google Analytics course delegates will be able to:</div><ul style="font-family: Verdana, Arial, sans-serif; line-height: 1.4; margin-bottom: 1em; margin-left: 30px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Install Google Analytics on their website</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Understand basic Traffic and Content Reports</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Set up AdWords, select Campaign Keywords and track results</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Use Goals and Filters effectively </li>
</ul><h2 style="background-attachment: initial; background-clip: initial; background-color: #fecb89; background-image: url(http://www.siliconbeachtraining.co.uk/layout/heading-top_bg.gif); background-origin: initial; background-repeat: no-repeat no-repeat; color: black; font-family: Verdana, Arial, sans-serif; font-size: 13px; font: normal normal bold 12px/normal Georgia, Utopia, 'Palatino Linotype', Palatino, serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 3em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px; position: relative; text-transform: uppercase;"><span style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://www.siliconbeachtraining.co.uk/layout/heading-bottom_bg.gif); background-origin: initial; background-position: 0% 100%; background-repeat: no-repeat no-repeat; display: block; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 5px; padding-left: 15px; padding-right: 0px; padding-top: 0px;">GOOGLE ANALYTICS COURSE CONTENT</span></h2><h3 style="font-family: Verdana, Arial, sans-serif; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative;">Introduction to web analytics</h3><ul style="font-family: Verdana, Arial, sans-serif; line-height: 1.4; margin-bottom: 1em; margin-left: 30px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">The Google Analytics story, introduction to complementary Google products</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Successful Web Analytics Approaches</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Case study</li>
</ul><h3 style="font-family: Verdana, Arial, sans-serif; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative;">Reports interface</h3><ul style="font-family: Verdana, Arial, sans-serif; line-height: 1.4; margin-bottom: 1em; margin-left: 30px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Introduction to reports: Overview, Visitors, Traffic, Content, E-Commerce</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Discuss interface features</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Date selection tool</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Exporting and saving reports</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Customizing dashboards</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Emailing reports</li>
</ul><h3 style="font-family: Verdana, Arial, sans-serif; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative;">Administrative interface</h3><ul style="font-family: Verdana, Arial, sans-serif; line-height: 1.4; margin-bottom: 1em; margin-left: 30px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Setting up an account and profile</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Adding users</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Overview of standard filters</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Overview of Goals and funnels</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Overview of Site Search</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Linking with AdWords</li>
</ul><h3 style="font-family: Verdana, Arial, sans-serif; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative;">The Importance of Goals</h3><ul style="font-family: Verdana, Arial, sans-serif; line-height: 1.4; margin-bottom: 1em; margin-left: 30px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Non e-commerce vs. e-commerce</li>
</ul><h3 style="font-family: Verdana, Arial, sans-serif; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative;">Case study</h3><h3 style="font-family: Verdana, Arial, sans-serif; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative;">What do you want to track?</h3><ul style="font-family: Verdana, Arial, sans-serif; line-height: 1.4; margin-bottom: 1em; margin-left: 30px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Key Performance Indicators (KPIs)</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Traffic Sources analysis</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Lead Generation metrics</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Branding and Rich Internet Application (RIA) metrics</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Keyword analysis</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Website design/Site Content Optimization</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">E-commerce</li>
</ul><h3 style="font-family: Verdana, Arial, sans-serif; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative;">Case Studies</h3><h3 style="font-family: Verdana, Arial, sans-serif; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative;">Optimizing AdWords and PPC campaigns</h3><ul style="font-family: Verdana, Arial, sans-serif; line-height: 1.4; margin-bottom: 1em; margin-left: 30px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Campaign tracking</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Targeting campaigns around location, site, time of day, keyword position</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">AdWords tips and tricks: budget controls, keyword types</li>
</ul><h3 style="font-family: Verdana, Arial, sans-serif; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative;">Introduction to experimentation and tracking</h3><ul style="font-family: Verdana, Arial, sans-serif; line-height: 1.4; margin-bottom: 1em; margin-left: 30px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Ad Creatives, Landing Pages, Refining Keywords, Shopping Cart Funnels</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Manual Campaign Tracking</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Other Google products: Website Optimizer, Feedburner, Webmaster Tools</li>
</ul><h3 style="font-family: Verdana, Arial, sans-serif; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative;">Creating a data driven culture</h3><h3 style="font-family: Verdana, Arial, sans-serif; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative;">Troubleshooting</h3><ul style="font-family: Verdana, Arial, sans-serif; line-height: 1.4; margin-bottom: 1em; margin-left: 30px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">“Not set”, “other”, sampling, set up, linking</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Common errors and how to avoid them</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Help Center, GAAC program, Discussion Forum</li>
</ul><h3 style="font-family: Verdana, Arial, sans-serif; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative;">Open questions & answers</h3><h2 style="background-attachment: initial; background-clip: initial; background-color: #fecb89; background-image: url(http://www.siliconbeachtraining.co.uk/layout/heading-top_bg.gif); background-origin: initial; background-repeat: no-repeat no-repeat; color: black; font-family: Verdana, Arial, sans-serif; font-size: 13px; font: normal normal bold 12px/normal Georgia, Utopia, 'Palatino Linotype', Palatino, serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 3em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px; position: relative; text-transform: uppercase;"><span style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://www.siliconbeachtraining.co.uk/layout/heading-bottom_bg.gif); background-origin: initial; background-position: 0% 100%; background-repeat: no-repeat no-repeat; display: block; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 5px; padding-left: 15px; padding-right: 0px; padding-top: 0px;">GOOGLE ANALYTICS TRAINING COURSE PRE-REQUISITES</span></h2><div style="font-family: Verdana, Arial, sans-serif; font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1.5em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Prior to attending this Google Analytics course delegates should have:</div><ul style="font-family: Verdana, Arial, sans-serif; line-height: 1.4; margin-bottom: 1em; margin-left: 30px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">Good basic PC / Mac skills</li>
<li style="font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-indent: 0px;">An understanding of the web and how websites are structured</li>
</ul><h2 style="background-attachment: initial; background-clip: initial; background-color: #fecb89; background-image: url(http://www.siliconbeachtraining.co.uk/layout/heading-top_bg.gif); background-origin: initial; background-repeat: no-repeat no-repeat; color: black; font-family: Verdana, Arial, sans-serif; font-size: 13px; font: normal normal bold 12px/normal Georgia, Utopia, 'Palatino Linotype', Palatino, serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 3em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px; position: relative; text-transform: uppercase;"><span style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://www.siliconbeachtraining.co.uk/layout/heading-bottom_bg.gif); background-origin: initial; background-position: 0% 100%; background-repeat: no-repeat no-repeat; display: block; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 5px; padding-left: 15px; padding-right: 0px; padding-top: 0px;">GOOGLE ANALYTICS TRAINING COURSE RECOMMENDED READING</span></h2><div style="font-family: Verdana, Arial, sans-serif; font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1.5em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Google Analytics</strong></div><div style="font-family: Verdana, Arial, sans-serif; font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1.5em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">- Jerri L. Ledford, Joe Teixeira and Mary E. Tyler - <a href="http://www.amazon.co.uk/exec/obidos/ASIN/0470531282/siliconbeacht-21" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">buy from amazon</a></div><div style="font-family: Verdana, Arial, sans-serif; font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1.5em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Advanced Web Metrics with Google Analytics</strong></div><div style="font-family: Verdana, Arial, sans-serif; font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1.5em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">- Brian Clifton - <a href="http://www.amazon.co.uk/exec/obidos/ASIN/0470253126/siliconbeacht-21" style="color: #0a5589; cursor: pointer; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;" target="_blank">buy from amazon</a></div><div style="font-family: Verdana, Arial, sans-serif; font-size: 11px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1.5em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><br />
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margin-left: 0px; margin-right: 0px; margin-top: 0px; min-height: 0px; position: relative;"><a href="" name="8411249641950635166"></a><h3 class="post-title entry-title" style="font: normal normal normal 24px/normal Georgia, Utopia, 'Palatino Linotype', Palatino, serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.75em; position: relative;"><a href="http://www.analyticstraining.co.uk/analytics-training/" style="color: #993300; text-decoration: none;">Google Analytics Training | Google Web Analytics Training</a></h3><div class="post-header" style="font-size: 13px; line-height: 1.6; margin-bottom: 1.5em; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div class="post-header-line-1"></div></div><div class="post-body entry-content" style="font-size: 15px; line-height: 1.4; position: relative; width: 520px;"><div><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 10px;"><h2 style="background-color: white; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #f47a0e; font-family: inherit; font-size: 24px; font-style: inherit; font-weight: 400; font: normal normal bold 12px/normal Georgia, Utopia, 'Palatino Linotype', Palatino, serif; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative; text-transform: uppercase; vertical-align: baseline;">GOOGLE <a href="http://www.analyticstraining.co.uk/analytics-training/" rel="bookmark" style="background-color: white; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #f47a0e; cursor: pointer; font-family: inherit; font-size: 24px; font-style: inherit; font-weight: 400; margin-bottom: 12px; 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</div><div>from <span class="Apple-style-span" style="color: #333333; font-family: Arial, Tahoma, Helvetica, sans-serif; font-size: 15px; font-weight: bold; line-height: 15px;"><a href="http://www.analyticstraining.co.uk/analytics-training/" style="color: #993300; text-decoration: none;">http://www.analyticstraining.co.uk/analytics-training/</a></span></div><div class="topsy_widget_data topsy_theme_light-green" id="topsy_id3-1-1-1-1-1-19-1-1" style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fwww.analyticstraining.co.uk%252Fanalytics-training%252F%22%2C%20%22style%22%3A%20%22big%22%2C%20%22title%22%3A%20%22Analytics%20Training%20%23%22%20%7D); background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: right; font-family: inherit; font-size: 10px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0.75em; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><div class="topsy-big" classname="topsy-big" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: none; font-family: Arial, Tahoma, Helvetica, sans-serif !important; font-size: 11px !important; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline; width: 50px;"><a class="topsy-big-total snap_noshots" classname="topsy-big-total snap_noshots" href="http://topsy.com/www.analyticstraining.co.uk/analytics-training/?utm_source=button" style="background-color: white; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: rgb(51, 51, 51) !important; cursor: pointer; display: block; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none !important; vertical-align: baseline;"><span class="topsy-big-count" classname="topsy-big-count" style="background-color: #e6e7e2; background-image: url(http://cdn.topsy.com/img/tb-widget.png) !important; background-position: 0% 100%; background-repeat: repeat no-repeat !important; border-bottom-color: rgb(230, 231, 226) !important; border-bottom-left-radius: 3px 3px !important; border-bottom-right-radius: 3px 3px !important; border-bottom-style: solid !important; border-bottom-width: 1px !important; border-color: initial; border-left-color: rgb(230, 231, 226) !important; border-left-style: solid !important; border-left-width: 1px !important; border-right-color: rgb(230, 231, 226) !important; border-right-style: solid !important; border-right-width: 1px !important; border-style: initial; border-top-color: rgb(230, 231, 226) !important; border-top-left-radius: 3px 3px !important; border-top-right-radius: 3px 3px !important; border-top-style: solid !important; border-top-width: 1px !important; display: block; font-family: inherit; font-size: 11px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 5px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 5px !important; text-align: center !important; vertical-align: baseline;"><span class="topsy-big-num" classname="topsy-big-num" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; display: block; font-family: inherit; font-size: 15px !important; font-style: inherit; font-weight: bold !important; line-height: 15px !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">0</span><span class="topsy-big-unit" classname="topsy-big-unit" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; display: block; font-family: inherit; font-size: 10px !important; font-style: inherit; font-weight: inherit; line-height: 10px !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">tweets</span></span></a><a class="topsy-big-retweet snap_noshots" classname="topsy-big-retweet snap_noshots" href="http://button.topsy.com/retweet?nick=analyticsgirl&url=http%3A//www.analyticstraining.co.uk/analytics-training/&title=Analytics%20Training%20%23" style="background-attachment: initial !important; background-clip: initial !important; background-color: rgb(149, 205, 60) !important; background-image: url(http://cdn.topsy.com/img/tb-widget.png) !important; background-origin: initial !important; background-position-x: 0%; background-position-y: -20px !important; background-repeat: repeat no-repeat !important; border-bottom-color: rgb(149, 205, 60) !important; border-bottom-left-radius: 3px 3px !important; border-bottom-right-radius: 3px 3px !important; border-bottom-style: solid !important; border-bottom-width: 1px !important; border-color: initial; border-left-color: rgb(149, 205, 60) !important; border-left-style: solid !important; border-left-width: 1px !important; border-right-color: rgb(149, 205, 60) !important; border-right-style: solid !important; border-right-width: 1px !important; border-style: initial; border-top-color: rgb(149, 205, 60) !important; border-top-left-radius: 3px 3px !important; border-top-right-radius: 3px 3px !important; border-top-style: solid !important; border-top-width: 1px !important; color: rgb(255, 255, 255) !important; cursor: pointer; display: block; font-family: inherit; font-size: 11px !important; font-style: inherit; font-weight: inherit; line-height: 16px !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 2px !important; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; text-align: center !important; text-decoration: none !important; text-shadow: rgb(149, 205, 60) 1px 1px 0px !important; vertical-align: baseline;" target="_blank">retweet</a></div></div><h3 style="background-color: white; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #ff9900; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: 400; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 1em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative; vertical-align: baseline;">Econsultancy</h3><div style="background-color: white; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 20px; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><a href="http://www.paidonresults.net/c/20856/1/192/0/" style="background-color: white; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #f47a0e; cursor: pointer; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">Econsultancy</a> are a favourite training provider of mine. They offer great training, at great value and the trainers are always experts in their field.</div><div style="background-color: white; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 20px; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><a href="http://www.paidonresults.net/c/20856/45/192/0/training" style="background-color: white; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #f47a0e; cursor: pointer; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;"><img alt="Econsultancy online marketing training" border="0" height="60" src="http://images.uk.paidonresults.net/20856/192/0/45" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0976563) 1px 1px 5px; background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(204, 204, 204); border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-color: initial; border-color: initial; border-color: initial; border-left-color: rgb(204, 204, 204); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(204, 204, 204); border-right-style: solid; border-right-width: 1px; border-style: initial; border-style: initial; border-top-color: rgb(204, 204, 204); border-top-style: solid; border-top-width: 1px; border-width: initial; border-width: initial; box-shadow: rgba(0, 0, 0, 0.0976563) 1px 1px 5px; cursor: pointer; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 2px; margin-left: 5px; margin-right: 5px; margin-top: 2px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 4px; padding-left: 4px; padding-right: 4px; padding-top: 4px; position: relative; vertical-align: baseline;" width="468" /></a></div><h3 style="background-color: white; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #ff9900; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: 400; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 1em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: relative; vertical-align: baseline;">Silicon Beach Training, Brighton</h3><div style="background-color: white; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 20px; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><a href="http://www.analyticstraining.co.uk/wp-content/uploads/2010/02/sbtlogo.gif" style="background-color: white; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #f47a0e; cursor: pointer; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;"><img alt="" class="aligncenter size-thumbnail wp-image-367" height="150" src="http://www.analyticstraining.co.uk/wp-content/uploads/2010/02/sbtlogo-150x150.gif" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0976563) 1px 1px 5px; background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(204, 204, 204); border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-color: initial; border-color: initial; border-color: initial; 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color: #333333; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; line-height: 20px; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><a href="http://www.siliconbeachtraining.co.uk/" style="background-color: white; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #f47a0e; cursor: pointer; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">Silicon Beach Training</a> run regular hands-on <a href="http://www.siliconbeachtraining.co.uk/social-media-training/google-analytics/" style="background-color: white; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #f47a0e; cursor: pointer; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none; vertical-align: baseline;">Google Analytics Training</a> and <a href="http://www.siliconbeachtraining.co.uk/social-media-training/advanced-google-analytics/" style="background-color: white; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #f47a0e; cursor: pointer; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; 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All courses are delivered by experienced industry professionals.</div></span></div><div><br />
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padding-bottom: 5px; padding-left: 5px; padding-right: 5px; padding-top: 5px; text-decoration: none;" title="Older Posts">Older Posts</a></span><a class="home-link" href="http://www.webanalyticstraining.com/" style="background-color: #fff9ee; color: #993300; padding-bottom: 5px; padding-left: 5px; padding-right: 5px; padding-top: 5px; text-decoration: none;">Home</a></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-76260070955895681542011-04-05T00:35:00.000-07:002011-04-05T00:35:22.692-07:00Omniture Training Courses<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-family: inherit;"><b>Omniture Training - Courses Schedule from Adobe Website</b></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"></div><ul style="text-align: left;"><li><b>Courses: Omniture Web Analytics Training</b></li>
<li><b>Courses: Site Catalyst Training - SiteCatalyst Training</b></li>
</ul><br />
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-size: 19px; font-weight: bold;">Links:</span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-size: 19px; font-weight: bold;"><br />
</span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="font-size: 19px;"><span class="Apple-style-span" style="font-family: inherit; font-size: small;"><a href="http://www.webanalyticstraining.com/2011/04/omniture-training-adobe-sitecatalyst.html">Omniture Training: Adobe SiteCatalyst eLearning Schedule</a></span></span><span class="Apple-style-span" style="font-size: 19px;"><a href="http://www.webanalyticstraining.com/2011/04/omniture-training-adobe-sitecatalyst.html"><span class="Apple-style-span" style="font-family: inherit; font-size: small;">Adobe Online Marketing Suite: eLearning Schedule</span></a></span></div><h3 class="post-title entry-title"><div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b><span class="Apple-style-span" style="font-family: inherit; font-size: small;"><b></b></span></b></div></div></div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #222222; line-height: 19px;">-------------------</span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #222222; font-size: small; line-height: 19px;"><a href="http://www.webanalyticstraining.com/2011/04/omniture-training-adobe-sitecatalyst_05.html">Omniture Training: Adobe SiteCatalyst Training</a></span></div></div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #222222; line-height: 19px;"><span class="Apple-style-span" style="font-family: inherit; font-size: small;"><a href="http://www.webanalyticstraining.com/2011/04/omniture-training-adobe-sitecatalyst_05.html">Adobe Omniture SiteCatalyst Training: </a></span></span></div></div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="color: #222222; line-height: 19px;"><span class="Apple-style-span" style="font-family: inherit; font-size: small;"><a href="http://www.webanalyticstraining.com/2011/04/omniture-training-adobe-sitecatalyst_05.html">Adobe Online Marketing Suite: Training Course Schedule</a></span></span></div></div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b><span class="Apple-style-span" style="font-family: inherit; font-size: small;"><br />
</span></b></div></div></h3><h3 class="post-title entry-title"><span class="Apple-style-span" style="font-family: inherit; font-size: small;"> </span></h3></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-77113857044457898792011-04-05T00:20:00.000-07:002011-04-05T00:20:13.408-07:00Omniture Training: Adobe SiteCatalyst Training<div dir="ltr" style="text-align: left;" trbidi="on"><b><span class="Apple-style-span" style="font-size: x-large;">Adobe Omniture SiteCatalyst Training: </span><br />
<br />
<span class="Apple-style-span" style="font-size: large;">Adobe Online Marketing Suite: Training Course Schedule</span></b><br />
<br />
Look no further! Whether via video, online or through our extensive<br />
classroom-based training offerings, Adobe Training Services has the tools you need to get the most out of your Adobe solution.<br />
<br />
Adobe Training Services offers a spectrum of courses and delivery styles certain to meet your needs. Delivered around the globe by full-time Adobe training professionals, our courses are designed to provide you with plenty of opportunities to learn using real-world examples and hands-on exercises. Whether you're an analyst, engineer or CMO, we're sure you'll find something to help you drive ROI in your organization and make the most out of your investment in the Adobe® Online Marketing Suite.<br />
<br />
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<br />
<a href="https://www.onlineregistrationcenter.com/registerlist.asp?m=313&sb=1&font=1&deh=1&rt=View%20%20Register&group=1&lf=1&keyword=&p=3&zip=&radius=&esd=1&s=1">Event<img border="0" src="https://www.onlineregistrationcenter.com/images/arrow_down.gif" /></a> <img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /> <img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /> <img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /> <a href="https://www.onlineregistrationcenter.com/registerlist.asp?m=313&sb=1&font=1&deh=1&rt=View%20%20Register&group=1&lf=1&keyword=&p=3&zip=&radius=&dsd=0&s=4">Date<img border="0" src="https://www.onlineregistrationcenter.com/images/arrow_down.gif" /></a> <img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /> <img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /> Price <img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /> Available <img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /> <br />
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Adobe Certified Expert: Insight Analyst<br />
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Adobe Certified Expert: Insight Analyst McLean, VA 04/12/2011 - 04/15/2011 $3,930.00 11 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=44">View / Register</a><br />
Adobe Certified Expert: Insight Analyst San Francisco, CA 04/19/2011 - 04/22/2011 $3,930.00 13 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=54">View / Register</a><br />
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Adobe Certified Expert: Insight Architect<br />
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Adobe Certified Expert: Insight Architect McLean, VA 04/05/2011 - 04/08/2011 $3,930.00 1 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=39">View / Register</a><br />
Adobe Certified Expert: Insight Architect San Francisco, CA 04/12/2011 - 04/15/2011 $3,930.00 13 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=51">View / Register</a><br />
Adobe Certified Expert: Insight Architect Uxbridge, GB 04/18/2011 - 04/21/2011 2,400.00 £ 0 <br />
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CQ 5.3 Author Training<br />
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CQ 5.3 Author Training Uxbridge, GB 05/09/2011 400.00 £ 9 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=156">View / Register</a><br />
CQ 5.3 Author Training San Francisco, CA 05/17/2011 $800.00 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=107">View / Register</a><br />
CQ 5.3 Author Training Uxbridge, GB 06/06/2011 400.00 £ 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=157">View / Register</a><br />
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CQ 5.3 Developer Training<br />
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CQ 5.3 Developer Training Basel, CH 04/26/2011 - 04/29/2011 1,900.00 € 7 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=177">View / Register</a><br />
CQ 5.3 Developer Training Orem, UT 04/26/2011 - 04/29/2011 $3,000.00 5 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=105">View / Register</a><br />
CQ 5.3 Developer Training Uxbridge, GB 05/10/2011 - 05/13/2011 1,700.00 £ 10 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=158">View / Register</a><br />
CQ 5.3 Developer Training New York, NY 05/10/2011 - 05/13/2011 $3,000.00 1 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=106">View / Register</a><br />
CQ 5.3 Developer Training Uxbridge, GB 06/07/2011 - 06/10/2011 1,700.00 £ 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=159">View / Register</a><br />
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CQ 5.3 System Administration Training<br />
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CQ 5.3 System Administration Training Basel, CH 04/18/2011 - 04/20/2011 1,400.00 € 5 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=152">View / Register</a><br />
CQ 5.3 System Administration Training Uxbridge, GB 04/26/2011 - 04/28/2011 1,100.00 £ 8 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=154">View / Register</a><br />
CQ 5.3 System Administration Training San Francisco, CA 05/18/2011 - 05/20/2011 $2,200.00 9 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=108">View / Register</a><br />
CQ 5.3 System Administration Training Uxbridge, GB 05/24/2011 - 05/26/2011 1,100.00 £ 10 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=155">View / Register</a><br />
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Discover User Training<br />
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Discover User Training San Francisco, CA 04/05/2011 $900.00 8 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=42">View / Register</a><br />
Discover User Training Orem, UT 04/12/2011 $900.00 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=48">View / Register</a><br />
Discover User Training New York, NY 04/26/2011 $900.00 15 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=57">View / Register</a><br />
Discover User Training Uxbridge, GB 04/27/2011 550.00 £ 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=133">View / Register</a><br />
Discover User Training Hamburg, DE 05/03/2011 600.00 € 6 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=144">View / Register</a><br />
Discover User Training McLean, VA 05/03/2011 $900.00 15 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=60">View / Register</a><br />
Discover User Training San Francisco, CA 05/10/2011 $900.00 14 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=97">View / Register</a><br />
Discover User Training Hamburg, DE 08/02/2011 600.00 € 6 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=145">View / Register</a><br />
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Insight Analyst<br />
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Insight Analyst McLean, VA 04/11/2011 $1,200.00 15 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=45">View / Register</a><br />
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SearchCenter User Training<br />
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SearchCenter User Training Uxbridge, GB 05/31/2011 550.00 £ 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=132">View / Register</a><br />
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SiteCatalyst Advanced Features & Tools<br />
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SiteCatalyst Advanced Features & Tools Orem, UT 04/07/2011 - 04/08/2011 $1,800.00 7 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=41">View / Register</a><br />
SiteCatalyst Advanced Features & Tools Paris, FR 04/14/2011 - 04/15/2011 1,150.00 € 7 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=163">View / Register</a><br />
SiteCatalyst Advanced Features & Tools New York, NY 04/21/2011 - 04/22/2011 $1,800.00 9 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=53">View / Register</a><br />
SiteCatalyst Advanced Features & Tools Hong Kong, HK 04/28/2011 - 04/29/2011 $1,800.00 10 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=121">View / Register</a><br />
SiteCatalyst Advanced Features & Tools McLean, VA 04/28/2011 - 04/29/2011 $1,800.00 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=56">View / Register</a><br />
SiteCatalyst Advanced Features & Tools Auckland, NZ 05/03/2011 - 05/04/2011 $1,800.00 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=127">View / Register</a><br />
SiteCatalyst Advanced Features & Tools Melbourne, AU 05/05/2011 - 05/06/2011 $1,800.00 9 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=118">View / Register</a><br />
SiteCatalyst Advanced Features & Tools San Francisco, CA 05/05/2011 - 05/06/2011 $1,800.00 13 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=64">View / Register</a><br />
SiteCatalyst Advanced Features & Tools Uxbridge, GB 05/11/2011 - 05/12/2011 1,100.00 £ 11 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=131">View / Register</a><br />
SiteCatalyst Advanced Features & Tools Orem, UT 05/12/2011 - 05/13/2011 $1,800.00 14 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=95">View / Register</a><br />
SiteCatalyst Advanced Features & Tools Sydney, AU 05/26/2011 - 05/27/2011 $1,800.00 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=124">View / Register</a><br />
SiteCatalyst Advanced Features & Tools Hamburg, DE 06/16/2011 - 06/17/2011 1,200.00 € 6 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=141">View / Register</a><br />
SiteCatalyst Advanced Features & Tools Hamburg, DE 07/14/2011 - 07/15/2011 1,200.00 € 4 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=142">View / Register</a><br />
SiteCatalyst Advanced Features & Tools Hamburg, DE 09/29/2011 - 09/30/2011 1,200.00 € 6 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=143">View / Register</a><br />
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SiteCatalyst Implementation Training<br />
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SiteCatalyst Implementation Training Orem, UT 04/13/2011 - 04/15/2011 $2,700.00 7 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=49">View / Register</a><br />
SiteCatalyst Implementation Training New York, NY 04/27/2011 - 04/29/2011 $2,700.00 13 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=58">View / Register</a><br />
SiteCatalyst Implementation Training Hamburg, DE 05/04/2011 - 05/06/2011 1,800.00 € 6 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=146">View / Register</a><br />
SiteCatalyst Implementation Training McLean, VA 05/04/2011 - 05/06/2011 $2,700.00 13 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=61">View / Register</a><br />
SiteCatalyst Implementation Training Auckland, NZ 05/09/2011 - 05/11/2011 $2,700.00 11 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=122">View / Register</a><br />
SiteCatalyst Implementation Training San Francisco, CA 05/11/2011 - 05/13/2011 $2,700.00 15 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=96">View / Register</a><br />
SiteCatalyst Implementation Training Sydney, AU 05/30/2011 - 06/01/2011 $2,700.00 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=123">View / Register</a><br />
SiteCatalyst Implementation Training Hong Kong, HK 06/14/2011 - 06/16/2011 $2,700.00 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=172">View / Register</a><br />
SiteCatalyst Implementation Training Hamburg, DE 08/23/2011 - 08/25/2011 1,800.00 € 4 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=147">View / Register</a><br />
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SiteCatalyst User Training<br />
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SiteCatalyst User Training Orem, UT 04/05/2011 - 04/06/2011 $1,800.00 8 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=40">View / Register</a><br />
SiteCatalyst User Training Paris, FR 04/12/2011 - 04/13/2011 1,150.00 € 6 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=170">View / Register</a><br />
SiteCatalyst User Training New York, NY 04/19/2011 - 04/20/2011 $1,800.00 10 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=52">View / Register</a><br />
SiteCatalyst User Training Hong Kong, HK 04/26/2011 - 04/27/2011 $1,800.00 10 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=120">View / Register</a><br />
SiteCatalyst User Training McLean, VA 04/26/2011 - 04/27/2011 $1,800.00 9 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=55">View / Register</a><br />
SiteCatalyst User Training Melbourne, AU 05/02/2011 - 05/03/2011 $1,800.00 10 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=200">View / Register</a><br />
SiteCatalyst User Training San Francisco, CA 05/03/2011 - 05/04/2011 $1,800.00 13 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=63">View / Register</a><br />
SiteCatalyst User Training Auckland, NZ 05/05/2011 - 05/06/2011 $1,800.00 11 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=126">View / Register</a><br />
SiteCatalyst User Training Uxbridge, GB 05/09/2011 - 05/10/2011 1,100.00 £ 8 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=169">View / Register</a><br />
SiteCatalyst User Training Orem, UT 05/10/2011 - 05/11/2011 $1,800.00 15 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=87">View / Register</a><br />
SiteCatalyst User Training Sydney, AU 05/24/2011 - 05/25/2011 $1,800.00 10 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=125">View / Register</a><br />
SiteCatalyst User Training Hamburg, DE 06/14/2011 - 06/15/2011 1,200.00 € 6 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=167">View / Register</a><br />
SiteCatalyst User Training Hamburg, DE 07/12/2011 - 07/13/2011 1,200.00 € 6 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=166">View / Register</a><br />
SiteCatalyst User Training Hamburg, DE 09/27/2011 - 09/28/2011 1,200.00 € 6 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=168">View / Register</a><br />
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SiteSearch User Training<br />
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SiteSearch User Training McLean, VA 04/14/2011 - 04/15/2011 $1,800.00 15 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=47">View / Register</a><br />
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Test&Target Power User Training<br />
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Test&Target Power User Training New York, NY 04/06/2011 - 04/08/2011 $2,700.00 10 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=148">View / Register</a><br />
Test&Target Power User Training Munchen, DE 04/27/2011 - 04/29/2011 1,650.00 € 11 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=199">View / Register</a><br />
Test&Target Power User Training San Francisco, CA 04/27/2011 - 04/29/2011 $2,700.00 5 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=59">View / Register</a><br />
Test&Target Power User Training Uxbridge, GB 05/03/2011 - 05/05/2011 1,650.00 £ 5 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=113">View / Register</a><br />
Test&Target Power User Training Orem, UT 05/04/2011 - 05/06/2011 $2,700.00 13 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=62">View / Register</a><br />
Test&Target Power User Training Orem, UT 05/11/2011 - 05/13/2011 $2,700.00 14 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=94">View / Register</a><br />
Test&Target Power User Training Sydney, AU 06/07/2011 - 06/09/2011 $2,700.00 10 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=174">View / Register</a><br />
<br />
<div><a href="https://www.onlineregistrationcenter.com/registerlist.asp?m=313&sb=1&s=1&p=3&font=1&deh=1&rt=View%20/%20Register&group=1&lf=1">https://www.onlineregistrationcenter.com/registerlist.asp?m=313&sb=1&s=1&p=3&font=1&deh=1&rt=View%20/%20Register&group=1&lf=1</a></div><div><br />
</div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-54696815622197145582011-04-05T00:15:00.000-07:002011-04-05T00:21:02.059-07:00Omniture Training: Adobe SiteCatalyst eLearning Schedule<div dir="ltr" style="text-align: left;" trbidi="on"><b><span class="Apple-style-span" style="font-weight: normal;"><b><span class="Apple-style-span" style="font-size: x-large;">Adobe Online Marketing Suite: </span></b></span></b><br />
<div><b><span class="Apple-style-span" style="font-weight: normal;"><b><span class="Apple-style-span" style="font-size: x-large;">eLearning Schedule</span></b></span></b><br />
<div><b><span class="Apple-style-span" style="font-weight: normal;"><b></b></span><br />
</b></div><div><b>Look no further! Whether via video, online or through our extensive<br />
classroom-based training offerings, Adobe Training Services has the tools you need to get the most out of your Adobe solution.<br />
<br />
Adobe Training Services offers a spectrum of Omniture Training courses and delivery styles certain to meet your needs. Delivered around the globe by full-time Adobe training professionals, our courses are designed to provide you with plenty of opportunities to learn using real-world examples and hands-on exercises. Whether you're an analyst, engineer or CMO, we're sure you'll find something to help you drive ROI in your organization and make the most out of your investment in the Adobe® Online Marketing Suite.<br />
<br />
<img border="0" src="https://www.onlineregistrationcenter.com/images/pixel.gif" /><br />
<img border="0" src="https://www.onlineregistrationcenter.com/images/pixel.gif" /></b><br />
<div><br />
<a href="https://www.onlineregistrationcenter.com/registerlist.asp?m=313&sb=1&font=1&deh=1&rt=View%20%20Register&group=2&dl=1&keyword=&p=3&zip=&radius=&esd=1&s=1">Event<img border="0" src="https://www.onlineregistrationcenter.com/images/arrow_down.gif" /></a> <img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /> <img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /> <img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /> <a href="https://www.onlineregistrationcenter.com/registerlist.asp?m=313&sb=1&font=1&deh=1&rt=View%20%20Register&group=2&dl=1&keyword=&p=3&zip=&radius=&dsd=0&s=4">Date<img border="0" src="https://www.onlineregistrationcenter.com/images/arrow_down.gif" /></a> <img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /> <img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /> Price <img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /> Available <img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /> <br />
<img src="https://www.onlineregistrationcenter.com/images/pixel.gif" /><br />
Campaign Management<br />
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Campaign Management 04/28/2011 $239.00 11 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=81">View / Register</a><br />
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Custom Variables & Events<br />
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Custom Variables & Events 04/27/2011 $239.00 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=80">View / Register</a><br />
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Introduction to SiteCatalyst Implementation<br />
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Introduction to SiteCatalyst Implementation 04/26/2011 $239.00 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=79">View / Register</a><br />
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SiteCatalyst Advanced Features & Tools - VIRTUAL TRAINING<br />
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SiteCatalyst Advanced Features & Tools - VIRTUAL TRAINING 04/12/2011 - 04/15/2011 $1,800.00 5 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=160">View / Register</a><br />
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SiteCatalyst Implementation Training - VIRTUAL TRAINING<br />
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SiteCatalyst Implementation Training - VIRTUAL TRAINING 04/18/2011 - 04/22/2011 $2,700.00 9 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=162">View / Register</a><br />
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SiteCatalyst Overview<br />
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SiteCatalyst Overview 04/25/2011 $239.00 11 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=78">View / Register</a><br />
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SiteCatalyst Pre-Implementation Training<br />
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SiteCatalyst Pre-Implementation Training 04/11/2011 $440.00 9 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=111">View / Register</a><br />
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SiteCatalyst User Training - VIRTUAL TRAINING<br />
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SiteCatalyst User Training - VIRTUAL TRAINING 04/05/2011 - 04/08/2011 $1,800.00 3 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=161">View / Register</a><br />
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Test&Target AdBox Testing<br />
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Test&Target AdBox Testing 05/04/2011 $239.00 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=84">View / Register</a><br />
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Test&Target Basic Operations<br />
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Test&Target Basic Operations 05/02/2011 $239.00 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=82">View / Register</a><br />
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Test&Target Behavorial Targeting for Marketers<br />
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Test&Target Behavorial Targeting for Marketers 05/06/2011 $239.00 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=86">View / Register</a><br />
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Test&Target Target & Segment<br />
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Test&Target Target & Segment 05/05/2011 $239.00 12 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=85">View / Register</a><br />
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Test&Target Technical Training<br />
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Test&Target Technical Training 05/03/2011 $239.00 11 <a href="https://www.onlineregistrationcenter.com/register.asp?m=313&c=83">View / Register</a><br />
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</div></div></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-75422120639479294512011-01-31T14:17:00.000-08:002011-01-31T14:17:35.252-08:00singapore web analyticssingapore web analytics <br />
<br />
5 Ways to Create a Data-Driven Culture<br />
<br />
<br />
Analyze a campaign? No problem. Optimize a conversion funnel? Sure thing. Sell the value of search and analytics to the CEO? Um…what?<br />
<br />
Let’s face it: getting buy-in from key stakeholders can be difficult at best, downright daunting at worst. But more and more, it’s becoming a task marketers need to be adept at, especially in an economy that demands accountability from every dollar. Moreover, stakeholder buy-in is a critical factor for success – organizational support and resources often play a key role in determining the effectiveness of a campaign or engagement – and therefore needs to be an integral part of the marketing toolbox.<br />
With that in mind, here are 5 ways you can start creating a data-driven culture today:<br />
1. Tie Data to Revenue. It’s much easier to get stakeholders’ attention and buy-in when they understand how changes in a particular variable can affect their bottom line. Web analytics – like any other marketing channel – must consistently prove its worth, so be sure to present data in a way that clearly demonstrates its contribution to ROI.<br />
2. Paint the Big Picture. A caution: don’t place too much emphasis on single session data in isolation. Instead, show how an analytics view that ties together multiple sessions and a more holistic perspective can provide the most accurate insights. After all, while isolated sets of data can seem as different as apples and oranges (when compared to one another), they may in fact be telling the same story if they’re both rolling down the hill, so to speak.<br />
3. Avoid Analysis Paralysis. Build custom reporting dashboards so that stakeholders see only the metrics important to them and can make decisions accordingly. Too much data can equal information overload, clouding key trends and preventing decisive action.<br />
4. Unearth the Holy Grail. Discover that “one thing” stakeholders have been unable to successfully measure for years…and find a way to track it. Once you’ve helped them with their Holy Grail, they’ll be much more willing to look at other data you have to offer.<br />
5. Share Your Successes. Promote instances where analytics was used intelligently to drive ROI and smarter business decisions. Be sure to also spotlight big wins – a little publicity can pay huge dividends.<br />
<br />
As digital marketers, we’re in a unique position to help create and grow a data-driven culture. In many cases, the numbers speak for themselves; it’s more a matter of communicating these successes and bottom-line benefits in a way that resonates with decision-makers. So don’t be shy. Search and analytics flourishes the most when stakeholders are all on the same page, and with a little persistence – and a clear voice – you’ll be well on your way towards getting the buy-in you need to succeed.<br />
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singapore web analyticsUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-73493048881065960212011-01-31T14:15:00.000-08:002011-01-31T14:15:31.793-08:00webtrends singaporeWebtrends Singapore Training – Web Analytics Training for Technical Professionals I: Essentials <br />
<br />
Course Description <br />
In Webtrends Analytics for Technical Professionals I: Essentials you will learn how to configure <br />
and implement the base functionality provided in Webtrends Analytics 9. This class is designed <br />
for technical professionals who are responsible for configuring Webtrends Analytics features to <br />
produce reports required by business users and other Webtrends end users in the organization. <br />
The class utilizes multiple training methodologies such as lecture, discussion, demonstration, <br />
and hands-on exercises to promote learning. Participants will learn how to configure profiles, <br />
filters, templates, and a wide-array for reporting features. In addition, the class focuses on using <br />
SmartSource Data Collection (SDC) and will describe the SDC JavaScript tag and Webtrends <br />
query parameters available to enhance reporting options. <br />
Learning Outcomes <br />
As a result of attending the course participants will be able to: <br />
• Navigate the Webtrends Analytics interface and interpret reports <br />
• Understand the various methods of collecting data and describe the advantages of each <br />
• Create profiles, data sources, templates, and dashboards <br />
• Understand the purpose of JavaScript tag and basic Webtrends parameters <br />
• Create hit and visit filters to segment traffic <br />
• Understand the purpose of the DCSMulti-Track function in regards to Web 2.0 tracking <br />
• Implement basic campaign reporting <br />
• Set up a scenario analysis to measure website conversion rates <br />
• Implement paid search tracking <br />
• Set up user rights, permissions, and roles <br />
• Export information to a SmartReport or ODBC format <br />
• Analyze web-site effectiveness via the configuration of various reports such as content <br />
groups, path analysis, parameter analysis <br />
Products Covered <br />
• Webtrends Analytics 9 On Demand and On Premises <br />
Who Should Attend? <br />
Administrators of Webtrends Analytics and anyone responsible for configuring Webtrends <br />
Analytics features such as data sources, profiles, reports, filters, templates, etc. <br />
Prerequisites<br />
None<br />
Availability and Pricing <br />
You may choose to attend a public course online or at a training center or schedule a private <br />
class online or on-site at your location. <br />
• Public Online: $1,800 per participant <br />
• Public Training Center: $2,100 per participant <br />
• Private Online or On-Site: Please contact your account manager for pricing. <br />
Note: Individuals enrolling in this class often choose to also enroll in Webtrends Analytics for <br />
Technical Professionals II: Custom Reporting. This one-day advanced class will provide you the <br />
skills to create custom reports, drill-down reports, and campaign reporting for your organization. <br />
Duration <br />
• Public Online: 3 days, 9:00 am – 2:00 pm Pacific Time <br />
• Training Center: 3 days, 9:00 am – 4:30 pm <br />
Agenda <br />
• Viewing Reports <br />
Navigating the Webtrends Analytics interface <br />
Locating and interpreting reports <br />
• SmartSource Data Collection <br />
Various methods for collecting data – web logs and SDC <br />
Advantages and disadvantages of various methods <br />
Webtrends Analytics implementation model - software vs. hosted <br />
• Data Sources <br />
How to create a data source <br />
Best practices for creating data sources <br />
• JavaScript Tag and Query Parameters <br />
How to implement the JavaScript tag on your website <br />
How to utilize query parameters and meta tags to enhance reporting <br />
• Profiles <br />
Creating a standard and advanced profiles <br />
Understanding the purpose of a profile in regard to segmenting traffic <br />
• Filters <br />
Implementing filters to refine reporting results <br />
Hit filter vs. visit filters <br />
• Templates <br />
Creating templates to organize and simply your reporting solutions <br />
Creating dashboard to summarize report results <br />
• Regular Expressions <br />
Understanding the purpose of a regular expression <br />
Using regular expressions to specify a URL pattern<br />
• Content Effectiveness and Navigation <br />
Creating content groups to determine traffic patterns <br />
Implementing parameter analysis to determine traffic patterns <br />
Setting up path analysis reporting to view visitor paths <br />
• Advanced Tracking <br />
Understanding the DCSMultiTrack function <br />
Using the DCSMultiTrack function to enable Web 2.0 reporting <br />
• Paid vs. Organic Search <br />
Tracking ROI as a result of Paid Search <br />
Enabling paid vs. organic search reports <br />
• Conversion <br />
Tracking website conversion rates <br />
Tracking conversion via tagging and UI methods <br />
• Campaigns <br />
Implementing campaign tracking <br />
Enabling visitor history and campaign reporting <br />
• Users <br />
Creating, modifying, and deleting users <br />
Creating and assigning user roles <br />
• Exporting <br />
Utilize Excel SmartReports for data analysis <br />
Making an ODBC connection for data mining and analysisUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-2370421711356634374.post-71419443188240813372011-01-25T11:30:00.001-08:002011-01-25T11:35:34.364-08:00google analytics training SINGAPORE<p>training on <strong>google analytics</strong> in Singapore <p><img title="Web Analytics" border="0" alt="Web Analytics" src="http://www.acronym.com/asia/webanalytics/images/RoiCoverflow.gif" width="281" height="231"> <p> <p> <p>Keep an Eye on Your ROI:<br>Yahoo! Web Analytics <p><strong>Yahoo! Web Analytics</strong><sup>®</sup> is a <strong>free</strong> world-class web analytics tool for your business. Get it today with the online and search marketing experts at <a href="http://www.acronym.com/asia/en/contact-us.html">Acronym Asia</a>. <ul> <li><strong>Exclusive access:</strong> Only available through Key Alliance Partners <li><strong>Advanced features:</strong> Get the reporting you need for real insight into your customers <li><strong>Expert support:</strong> Utilize our specialists for the support you need <li><strong>Robust features:</strong> Find out how to increase conversions and lower marketing costs</li></ul> <p> <h4>Expert Implementation Support</h4>Let Acronym Media guide you <strong>step by step</strong> through our comprehensive implementation process. Our <strong>specialists</strong> remove the hassle of implementation by ensuring that you have a complete roll-out strategy and thorough documentation and support. <p><img alt="" src="http://www.acronym.com/asia/webanalytics/images/spacer.gif" width="480" height="12"> <p> <h4>Web Analytics Consulting Singapore</h4>Just having the tool doesn't tell you what to do next. The Web Analysts at Acronym Media mine the mountains of data to reveal <strong>real-world insights</strong> that are <strong>actionable</strong> for your business. <p><img alt="" src="http://www.acronym.com/asia/webanalytics/images/spacer.gif" width="480" height="12"> <p><img title="Yahoo! Web Analytics Training" alt="Yahoo! Web Analytics Training" src="http://www.acronym.com/asia/webanalytics/images/training-2.gif" width="45" height="50"> <h4>Web Analytics Training Singapore</h4>We want to teach you what we know. Acronym Media's Web Analytics Trainers will help you harness the power of this tool by outlining how it can be most powerfully used to <strong>drive customer insight</strong> and campaign optimization.Keyword-Driven is a leading search engine marketing blog with commentary on Industry news, practices and insight. Read our latest Articles, <a href="http://www.keyworddriven.com/">www.keyworddriven.com</a>. Unknownnoreply@blogger.com0