SiteCatalyst Pre-Implementation Training Course

 Adobe SiteCatalyst Pre-Implementation Training - Omniture

Friday, September 30, 2011, 9:00 am to 1:00 pm, MST

SiteCatalyst Pre-Implementation Training - VIRTUAL TRAINING

This instructor-led online course focuses on the essential concepts as you prepare for the SiteCatalyst implementation process. The course provides the participants (technical or business leads) with detailed implementation recommendations and best practices enabling you to make the right decisions as you customize the SiteCatalyst reports, features, and tools. The course emphasizes real-world case studies and detailed explanations to reinforce principles and build confidence in mapping out business solutions in order to facilitate a quicker more efficient implementation. Anyone implementing SiteCatalyst should know the information that is covered in this class. It's definitely a "must have."


Registration Fee

Introduction to SiteCatalyst Implementation - Training Course

 Introduction to SiteCatalyst Implementation

Wednesday, October 19, 2011, 9:00 am to 11:00 am, MST

Introduction to SiteCatalyst Implementation - VIRTUAL TRAININGDESCRIPTION:
This Webinar provides students with an overview of the Omniture Implementation Methodology, including typical variables used during the implementation process. Primarily for technical leads, the content discusses best practices for translating their clients? business requirements into specific SiteCatalyst variables and functions, as well as coaching the deployment of SiteCatalyst code on their Web sites.
Topics include:

Overview of variables
Conversion events
Configuration variables
Overview of link tracking


Registration Fee

Adobe Certified Expert: Insight Architect - SiteCatalyst Training Courses

Adobe Certified Expert: Insight Architect

Adobe Certified Expert: Insight Architect McLean, VA 09/27/2011 - 09/30/2011 $3,930.00 5 View Register
Adobe Certified Expert: Insight Architect San Francisco, CA 10/25/2011 - 10/28/2011 $3,930.00 9 View Register
Adobe Certified Expert: Insight Architect Maidenhead, United Kingdom 11/08/2011 - 11/11/2011 2,400.00 £ 8 View Register

Adobe Certified Expert: Insight Analyst - Omniture Training

Adobe Certified Expert: Insight Analyst

Adobe Certified Expert: Insight Analyst Orem, UT 09/13/2011 - 09/16/2011 $3,930.00 4 View Register
Adobe Certified Expert: Insight Analyst San Francisco, CA 10/04/2011 - 10/07/2011 $3,930.00 9 View Register
Adobe Certified Expert: Insight Analyst Maidenhead, United Kingdom 10/11/2011 - 10/14/2011 2,400.00 £ 9 View Register
Adobe Certified Expert: Insight Analyst McLean, VA 11/01/2011 - 11/04/2011 $3,930.00 8 View Register
Adobe Certified Expert: Insight Analyst New York, NY 12/06/2011 - 12/09/2011 $3,930.00 9 View Register

UCSD Extension’s San Diego Web Analytics Course Begins on July 25, 2011

PRLog (Press Release) – Jul 19, 2011 – Web Analytics: Techniques, Tools and Tricks, a comprehensive web analytics training course offered by UCSD Extension, is set to begin on July 25, 2011 at a new location in San Diego. This course will be offered on Mondays at 5:30 PM starting on July 25, 2011 at the new UCSD Extension University City Center at 6256 Greenwich Dr., San Diego, CA 92122. The course is designed to help web professionals in San Diego learn the ins-and-outs of popular web analytics programs such as Google Analytics and apply that knowledge toward improving their skills as a webmaster or online marketing professional. Web Analytics: Techniques, Tools and Tricks is now offered as part of the Web Publishing Certificate program and the Interactive Marketing certificate program at UCSD Extension. This class is also available for anyone seeking to expand their knowledge of web analytics and online marketing. 

This web analytics training course is designed for web professionals of all skill levels, including novices and more advanced and experienced professionals. Professionals from many different internet-related fields, including web design, web development, online marketing and search engine optimization, can benefit from the lessons taught during this course. Students will be exposed to many aspects of web analytics and analysis, including basics of web analytics and more advanced topics on web metrics and analysis. During this course, students will receive in-depth, hands-on Google Analytics training - a comprehensive, free web analytics package offered by Google, the most well-known name in search. Google Analytics is currently one of the most popular web analytics programs available online and is used by many top companies in the world.

During UCSD Extension's web analytics course, students will receive extensive training on many aspects of web analytics, including set-up, data manipulation, interpretation and analysis. Students will receive instruction on a wide range of topics, including how to install web analytics programs such as Google Analytics, how to collect and analyze user data, how to set up custom reporting, and much more.

If you are interested in learning basic, intermediate and advanced web analytics, sign up for Web Analytics: Techniques, Tools and Tricks at UCSD Extension today. Register for this course today! Registration ends on July 25, 2011.

Learn more at

Register here: ...

web analytics training course: california ca

San Diego Web Analytics Course Begins on April 18, 2011 at UCSD Extension

UCSD Extension is offering a web analytics training course starting April 18, 2011 for those interested in learning basic to advanced web analytics strategies used by top web professionals to improve their website and meet business goals.

Registration is currently open for the Spring semester of Web Analytics: Techniques, Tools and Tricks - a comprehensive web analytics training course offered by UCSD Extension to help web professionals in San Diego learn the ins-and-outs of popular web analytics programs such as Google Analytics and apply that knowledge toward improving user experience and engagement on their websites. The course begins on April 18, 2011. Classes will be held every Monday at 5:30 PM at UCSD Extension - La Jolla Campus located at 9600 N. Torrey Pines Road, La Jolla, California 92037. Web Analytics: Techniques, Tools and Tricks is offered as part of the Web Publishing Certificate program at UCSD, but is also available as an individual course for those seeking to expand their knowledge of web development and online marketing.

This web analytics training course is designed for web professionals of all skill levels, including novices and more advanced and experienced professionals. It is also applicable for people in many different internet-related fields, including web design, web development, online marketing and search engine optimization. As part of this course, students will learn everything from the very basics of web analytics to more advanced topics on web metrics and analysis. For much of the course, students will receive in-depth, hands-on Google Analytics training - a free, robust web analytics package provided by the world leader in search. Google Analytics is one of the most popular web analytics programs available on the market because of its robust feature set, user friendly design and highly affordable price point.

During UCSD Extension's web analytics course, students will receive extensive training on many aspects of web analytics, such as setup, data manipulation, interpretation and analysis. Students will receive instruction on a wide range of topics, including how to install web analytics programs such as Google Analytics, how to collect and analyze user data, how to set up custom reporting, and much more.

If you are interested in learning basic, intermediate and advanced web analytics techniques and how to apply web metrics toward improving website performance and conversions, sign up for Web Analytics: Techniques, Tools and Tricks at UCSD Extension today. Register for this course today! Registration ends prior to April 18, 2011.

Contact Info

Gregory Magaril

9600 N. Torrey Pines Road, La Jolla, California 92037

Phone: (858) 534-9358


Advanced Web Analytics Training Program

Previewing Think Tank: Advanced Web Analytics Training

There’s less than a month now until our X Change Web Analytics Conference kicks-off, making this a typically frantic time (we’re extremely busy too boot). We’re getting close to our maximum capacity, so if you do want to come, I STRONGLY advise you register soon. I’ve already posted a series of blogs on X Change Huddles, and I hope to do a couple more. But I didn’t want to forget about Think Tank – our day of advanced Web analytics training right before X Change.

We started Think Tank last year for reasons similar to those that made me create X Change in the first place. I felt like there was a substantial hole in the market when it came to Advanced training in web analytics. Advanced training is hard to do for a number of reasons: it’s expensive; you can’t get large classes because the topics need to be highly specific, and it’s hard to find the trainers.

I see plenty of options for training in basic tool use - from the vendors or around GA - in basic reporting, and in basic Web analytics. But if you’re an analyst with more than a year of experience, none of that training is likely to be very interesting. We routinely send new analysts off for Omniture certification (as an example), but we’ve found it’s really only useful for people with less than 6 months experience. 

The idea behind Think Tank was to take advantage of the audience at X Change and the attendance of much of our staff (it used to almost everybody but as we’ve grown that’s become impossible) to offer a whole set of classes in Advanced web analytics. The classes are all taught by experienced professionals; they focus on topics that go beyond basic tool use; and they are kept quite small and interactive. It’s everything advanced training should be.

Think Tank at X Change this year will feature more than twenty classes. And even if you attended last year, you should check it out since there are many new classes.

Some of the new classes include Greg Dowling doing a deep-dive on Mobile Measurement, Phil Kemelor on Web Analytics Communication, June Dershewitz on Social Measurement tools, Allison Hartsoe and Ryan Praskievicz on Using Google Analytics as a Second Measurement tool in the Enterprise, and a class focused on Use-Case Analysis that I’m developing.

I’ve been lending a hand on several of these and I think they should be really interesting. Greg is doing a much deeper dive into mobile measurement than we did together at eMetrics. He’ll be overviewing some of the key tools that have emerged, diving down into the basic problems in capture and measurement design in mobile, and then working through an interactive exercise in mobile application measurement design. June’s class on Social Measurement tools follows a similar arc. She’ll be overviewing some of the key tools in the space, highlighting measurement issues and opportunities, and then diving down into a real-world example pulled from our Web analytics world. My own Use-case analysis class will show the key segmentation techniques we’ve developed for building use-case signatures, discuss how to measure different types of use-cases effectively, and then I’ll work through an interactive example of identifying behavioral use-cases on a site.
That’s just a sample of the new stuff. There’s a slew of really cool courses coming back from last year. Eric (with John Lovett added) will be doing a whole track on People, Process and Technology for Web Analytics. I’ll be reprising my Data Warehousing Online Analytics class as well as my Survey and Web Analytics Integration class.
Some of the highest rated classes last year were the Testing & Auditing Class (a deep-dive into tools and techniques for testing and governance in Web Analytics) taught by Jon Entwistle and Breen Baker, Functional Analysis with June Dershewitz, and Jon’s Business Requirements to Tag Design to Tag class. He and Breen will also be reprising their Tagging a Web 2.0 site class.

Because X Change isn’t just about theory and concepts, some of the classes have to be tool specific. We did Think Tank at the Unica Conference (which was great) and we taught a Functional Analysis, Database Marketing, and SEM Analytics class all geared toward NetInsight. For X Change, we have tool specific offerings around Omniture and Excel including Jesse Gross’ class on When and How to Use Omniture Tools and his Excel Tips&Tricks class. The former focuses on what types of jobs/applications each tool in the Omniture Suite is best at and some the key limitations it’s important to understand before trying to tackle a job with each. Paul Legutko will be reprising his class on Using Discover for Analysis as well as the class I taught at Unica’s Think Tank on SEM Analytics (tool neutral at X Change) with an expanded section on attribution.

There is just too much cool stuff to describe.

How does Think Tank work? It’s pretty simple really. It’s a full day of training with three sets of classes. When you sign-up, you pick the classes you want from each session. Unlike X Change where you aren’t guaranteed a Huddle, you’ll get the classes you pick at Think Tank. We’ll let you know if a class is closed. We target about 7 people per class – though some we’ll let float a little bit if they are less interactive. In a way, each class is like an X Change Huddle but on steroids. The conversation is highly directed and topic specific. All use powerpoint, some go hands on to the tools, and many feature interactive sessions. It’s a lot of fun – and the type of training you simply can’t get anywhere else.
Check out the full listings on our site – and remember – if you’re coming out to X Change and you didn’t sign up for Think Tank you can just reach out to me and we’ll get you the Bundle price. You can also have an analyst come out and get the bundle price with your X Change admission (again, just let me know if you’d like to do that). And, of course, you can even attend just Think Tank and not X Change.
You can register now for X Change and Think Tank here!

Web Analytics Training & Certification - Philadelphia

Web Analytics Training & Certification 

Web Analytics Program Overview 

While Internet marketing has many facets, all of them intersect at one discipline--Web Analytics. Finding success with SEO, Social Media or Paid Search requires a keen understanding of web metrics.

This program will help improve your site's performance and ROI by simplifying the complex world of Web Analytics. Use segmenting to gain insight about online traffic and discover tools that help businesses understand the behavior of website visitors. Start reading search data much more effectively, identify your "home pages," understand "conversion behavior," revisit linking strategies for your core pages, and isolate emerging trends in your data.

Web Analytics Module

Month 1 Modules

Introduction to Web Analytics

 Month 1
This comprehensive overview of the foundations of Web Analytics, focuses on challenges at a conceptual level, as well as outlines the ways that all future topic relate.

You will learn:

  • What metrics are worthy of being a key performance indicator
  • Why aggregate data has no insights and how segmentation overcomes this problem
  • Why your reports should contain different information depending on your audience
  • The number of survey responses you need for a statistically significant result
  • How multi-channel analytics allows for the efficient allocation of the marketing budget

Introduction to Key Performance Indicators (KPIs) 

Month 1
In this module, learn four attributes of a great KPI, six examples of common KPIs, and what makes them great metrics. Additional focus is on selecting the most appropriate KPIs for your business and how to present them to your team as actionable directives.

You will learn:

  • Identifying great KPIs that are uncomplex, timely, relevant, and useful
  • The difference between macro and micro conversions
  • How to present KPIs to drive action
  • How segmentation can make your KPIs more useful
  • Setting up the ideal dashboard

Advanced KPI Analysis Techniques 

Month 1
Learn to go beyond your initial KPI training with four unique metrics. You'll also discover multiple ways to improve your KPI's by changing how they are presented, simplifying them into their most basic forms, or combining them with other metrics.

You will learn:

  • How to limit the presentation of your data to create greater insights
  • The utilization of raw numbers to clarify the meaning of percentages
  • Setting up proper incentives
  • How to avoid compound metrics
  • Avoiding averages and what to look towards instead

Month 2 Modules

Segmentation: Introduction & Advanced Segmentation Techniques 

Month 2
This introduction to Web Analytics segmentation covers invaluable tips for easily segmenting your data. Learn why this excellent strategy works for gaining insights into your visitors. You'll learn five easy ways to segment your data using analytics software and what actions you can take with your new insights.

You will learn:

  • Why segmentation is so important
  • How to do basic segmentation in Google Analytics, ClickTracks, and IndexTools
  • How to segment by new vs. returning users and how this allows you to customize user experiences
  • How to segment based on search traffic
  • How to segment by referring sites and how this allows you to optimize your acquisitions
  • How to build micro segments

Google Analytics Features: Segmentation 

Month 2
This module covers the more advanced capabilities built into Google Analytics and why they take analytics data to a whole new dimension.

You will learn:

  • How to use motion charts in Google Analytics to analyze multi-dimensional data
  • How to see how your data changes over time
  • How to use the custom reporting feature in Google Analytics
  • How to use the segmentation capabilities in Google Analytics
  • How to use the ecommerce reporting in Google Analytics to track affiliate data

Generating Engaging & Actionable Web Analytics Reports 

Month 2
Review real web analytics reports; each offers actionable insights. Learn to look at your search data much more effectively, identify all your "home pages," understand "conversion behavior," revisit the linking strategy for your core pages and help you isolate emerging trends in your data.

You will learn:

  • Matching your keywords to the right search engine for the right purpose
  • Why your home page is less important today than it was in the past
  • How to segment by days- and visits-to-purchase to understand customer purchase behavior
  • How the "time to page" report can make you revisit your linking strategy
  • How the "What's Changed Report" is such a powerful tool for taking action
  • How you can use Greasmonkey to add a "What's Changed Report" to Google Analytics

Generating Valuable Data from Internal Search Analytics 

Month 2
Learn to read your internal data and set context around trends that are driving usage of search on your website. Start understanding why it's critical to access and analyze this all-important data from your website and incorporate it into your Web Analytics process. Learn four different types of analysis that you should be doing with your internal search data, including "What are people searching for?" and "How good is my search results quality?"

You will learn:

  • Why internal site search is important
  • The two things that are critical to getting benefits from your internal site search data
  • How you can get your hands on internal site search data
  • What internal site search metrics you should focus on
  • How to segment your internal search data

Month 3 Modules

Website Surveys Part I: The Basics 

Month 3
Learn why surveys are a key component of your web analytics strategy and how you can gain tremendous insight into your website visitors by asking three simple questions. Learn the types of surveys you should be running on your website, the strengths and weaknesses of each type, and how to invite users to fill out a survey without sending them running for the back button.

You will learn:

  • Why surveys are a key component of your web analytics strategy
  • Why web analytics is good at the "what?" and bad at the "why?"
  • Which survey invitation methods are most effective
  • Three simple questions to ask your visitors
  • Three golden nuggets of information you are looking for from surveys

Experimentation & Testing: Why You Can't Survive Without It 

Month 3
In this section, you'll learn how to unlock the power of testing. Stop guessing what makes a great site experience; learn how to 'ask' your visitors.

You will learn:

  • Why you are at a strategic disadvantage if you are not testing
  • The three questions you should be asking your visitors
  • The greatest challenge for any marketer
  • Why relevancy is most important to improving conversion rates
  • The enormous benefits of experimentation and testing

Experimentation & Testing Demystified: A/B & Multivariate Testing 

Month 3
There are two main types of testing, each right to solve a particular set of problems. After reviewing this module, you will never be confused about how to use A/B or multivariate tests on your site.

You will learn:

  • The definition of A/B testing
  • The pros and cons of A/B testing
  • How multivariate testing works
  • Who the major multivariate testing vendors are
  • The pros and cons of multivariate testing

Multi-Channel Analytics: Going Beyond the Website 

Month 3
Not all campaigns originate and finish online. As a result, it's important to understand how to test, measure, and join your offline activity with your online data. Learn four ways to measure the effects your offline marketing has on your online goals to finally overcome that nagging fear that you're losing data.

You will learn:

  • Why multi-channel analytics is so important to your business
  • The challenges that you face in measuring multi-channel activity
  • Four ways to measure how your online channel is benefitting from offline activity
  • How to use unique coupons and offers in offline campaigns
  • How to correlate traffic patterns with offline campaigns

google analytics training information

google analytics training information
and links to recent posts


google analytics training SINGAPORE

training on google analytics in Singapore
Web Analytics

Keep an Eye on Your ROI:
Yahoo! Web Analytics
Yahoo! Web Analytics® is a free world-class web analytics tool for your business. Get it today with the online and search marketing experts atAcronym Asia.
  • Exclusive access: Only available through Key Alliance Partners
  • Advanced features: Get the reporting you need for real insight into your customers
  • Expert support: Utilize our specialists for the support you need
  • Robust features: Find out how to increase conversions and lower marketing costs

Expert Implementation Support

Let Acronym Media guide you step by step through our comprehensive implementation process. Our specialists remove the hassle of implementation by ensuring that you have a complete roll-out strategy and thorough documentation and support.

Web Analytics Consulting Singapore

Just having the tool doesn't tell you what to do next. The Web Analysts at Acronym Media mine the mountains of data to reveal real-world insightsthat are actionable for your business.
Yahoo! Web Analytics Training

Web Analytics Training Singapore

We want to teach you what we know. Acronym Media's Web Analytics Trainers will help you harness the power of this tool by outlining how it can be most powerfully used to drive customer insight and campaign optimization.Keyword-Driven is a leading search engine marketing blog with commentary on Industry news, practices and insight. Read our latest Articles,

Why Different Web Analytics Report Different Numbers?

Why Different Web Analytics Report Different Numbers?

questions and answersThis post is part of the Friday Q&A section. If you want to ask a question just send it via the contact form.
Mayur asks:
Is the number of pages viewed on my site equal to the number of banner ad impressions I should have? Because my Aw Stats shows a higher number than the ad networks I work with. Google Analytics shows even lower numbers. What is the deal?
Welcome to the world of web analytics!
As you already noticed, each web analytics software, ad network and traffic estimation service (e.g., Compete, Alexa, Quantcast) will report a different number.
Why is that the case? Because what represents a unique visitor and a page view to your website is subjective (i.e., each service and software has its own criteria for deciding when a visit and a page load happens). For example, some services and software count search bots as visitors, while others don’t.
Second, different services and analytics programs use different tracking methods (e.g., JavaScript, pixel tracking) so not all visitor will be tracked equally. For example, a visitor with JavaScript disabled will not be counted by a service using JavaScript tracking, while it will be a service using pixel tracking.
Given all these differences and nuances, here are some rules of thumb most webmasters and online marketers use:
1. Raw logs are useless
Most servers store raw logs, which are lists of all the accesses and page requests on your website. It’s possible to interpret those raw logs with special programs, creating graphic reports which will contain the number of visitors, page views and so on.
Those numbers are grossly overestimated, though, because all kinds of search bots and automated queries are counted together.
2. Webalizer and AW Stats overestimate
Webalizer and AW Stats are very popular web analytics programs, and that is because they are usually installed by default on cPanel (the control panel software on most hosting companies). Both of them tend to overestimate the number of visitors and page views your website receives, however, and such data should always be used with a grain of salt.
3. Ad networks underestimate a bit, but there is nothing you can do about it
The number of impressions you’ll see on most ad networks control panel usually is an underestimation of your total traffic, and that is because they won’t track people who can’t see ads or who block them on purpose.
There is nothing you can do about it though, and if you want to make money using ad networks you need to play under their rules. The alternative is to have your own banners embed with HTML code, in which case they would be seen by 100% of your visitors.
4. Google Analytics underestimates a bit, but it’s the industry standard
The numbers reported by Google Analytics also underestimate your traffic slightly, and that is because the software has very strict rules regarding what should be considered a visitors and a page view.
GA’s tracking is very reliable, though, and that is why it’s used as the industry standard. If you want to sell a website, for example, most serious buyers will ask for Google Analytics data before they make an offer.
Summing up: Go with Google Analytics if you want to get a sense of your “real” traffic.

Why Different Web Analytics Report Different Numbers?

Web Analytics Training from USF - Web Analytics Training Courses

Harness the Power of Advanced Web Analytics Training and Convert Data Into Profits!

Interactive marketing has exploded in popularity and usage, due in large part to its measurability. In fact, Forrester predicts that U.S. businesses will spend approximately $953 million on web analytics software in 2014, with an average compound growth rate of 17%.* At the same time, new research from Econsultancy and Lynchpin shows a shift from spending on technology (which decreased from 45% to 38%) to spending on internal staff (which increased from 36% to 42%)** — highlighting a growing need for trained web analytics consulting professionals.

Web analytics tools make it possible to track everything from page hits to visitor demographics to advertising ROI. However, the key to success is not just obtaining accurate and plentiful data — it’s knowing how to use that information to your advantage. If you’re not making optimal use of your findings, it could be costing you money, customers and your competitive edge.

Advanced Web Analytics goes beyond the platform and empowers you to master the discipline. Not only will you learn what to measure and how to measure it, but you’ll also discover how to analyze the data and use it to optimize your website and campaigns.

Accomplished web analytics experts provide a high-level strategic view, focusing on the core concepts that will remain constant even as the tools continue to evolve. In just eight weeks, this advanced specialized certificate course will equip you with the web analytics training you need to leverage your metrics and maximize your marketing success!
Who Should Register?

This 100% online advanced analytics training course is ideal for marketing professionals and webmasters in agencies and corporate marketing departments. It is also essential for managers and executives who are responsible for setting goals and producing results, as well as for entrepreneurs seeking to optimize interactive marketing expenditures. Students may find it helpful to have some familiarity with basic web analytics tools, which are covered in 

USF’s Master Certificate in Internet Marketing program.
What You’ll Learn
Introduction to Advanced Analytics and Measurement
History of web analytics
Critical considerations for web analytics installations
Overview of web analytics providers
Best practices for analytics
Key analytics and conversion-tracking concepts
Traditional Analytics Components
Vital visitor info: user variables and site interaction
Tracking traffic sources: direct, referring sites, paid and organic
Optimizing site performance and ROI functionality
Goal-setting: paths, funnels and conversions
Google Analytics
Pros and cons of Google Analytics
Installations, profiles and configurations
AdWords integration and goal/ROI tracking
Custom segments and reports
Site overlay, maps and motion charts
Analytics Tracking and E-Commerce
Analyzing goal performance
Successful e-commerce installation and tracking
Alternative ways to measure e-commerce
Communicating reports externally and internally
E-commerce optimization
Measuring Off Site
Off-site metrics: top tracking and reporting methods for email, online advertising, video, social media, blogs, viral marketing and print media
Analytics Reports
Essential reports for webmasters, marketers, executives and small-business owners
Establishing benchmarks, KPIs and success metrics
Google Analytics: auto-reports and dashboards
Interpreting web analytics reports
Advanced Analytics
Google Analytics: custom filters, event tracking, e-commerce tracking over multiple domains and tagging campaigns
Top troubleshooting tips for web analytics
Evaluating external sources for web metrics: comScore, Nielsen and MRI
Must-know Omniture features
Testing: landing pages, design and Website Optimizer
Analytics Case Studies
Installations: standard and e-commerce
AdWords reports
Server-side example
Visualizing data to drive results
Analytics report-based marketing and design optimization

* “U.S. Web Analytics Forecast, 2008 to 2014”; published on, May 27, 2009.
** “Online Measurement and Strategy Report 2009”; published by Econsultancy, June 2009.

Phoenix SEO Firm to Lead Google Analytics Training Presentation

Phoenix SEO Firm, KEO Marketing, to Lead Google Analytics Training Presentation


Phoenix SEO firm, KEO Marketing, will be leading a Google Analytics Training presentation hosted by the Phoenix Chapter of the American Marketing Association.
In this hands-on session, entitled ‘Top 10 Recent Enhancements to Google Analytics,’ Phoenix SEO expert, Sheila Kloefkorn, President of KEO Marketing and Director of Business Intelligence, Ryan Grimes will teach attendees how Google Analytics can give them the knowledge they need to improve the performance of their website and their marketing campaigns. In addition, two companies will have the opportunity to receive a complimentary detailed audit of their Google Analytics implementation.

“Google Analytics allows you to analyze various facets of your website and is the most widely used analytics application on the Web,” said Sheila Kloefkorn, President of Arizona online marketing company KEO Marketing. “This presentation will teach attendees how to properly leverage Google Analytics to make significant improvement to their marketing campaigns and overall business.”
The ‘Top 10 Recent Enhancements to Google Analytics,’ presentation will be held on Thursday, October 28, 2010 from 3 p.m. to 5 p.m. at the headquarters located at 4747 N. 22nd St. in Phoenix.
Interested parties can find more information about the event or register online at
KEO Marketing is committed to developing marketing strategies and plans that help clients succeed online. Some of the world's largest brands have depended on KEO for marketing programs that deliver tangible and substantial results.
About KEO Marketing
KEO Marketing specializes in innovative online marketing strategy and solutions including search engine marketing and optimization, online advertising, social networking and social media. Some of the companies that KEO Marketing has provided online strategy for include: General Motors, FedEx, Profiles International Inc. and many more. For more information, visit

Google Analytics Training Course

1 day - £250 + vat
SUMMER PICK & MIX on Social Media and SEO Training
5-day training packages for just £795 + vat (normally up to £1,195)
Google Analytics provides you with free, in-depth data on your web traffic and enables you to increase online sales by understanding where your visitors are coming from and how they are using your website. Effective Google Analytics training will help you to make the best of this fantastic free tool.
This hands on Google Analytics course will provide you with the knowledge you need to install Google Analytics, understand Traffic and Content Reports, use AdWords to create effective pay-per-click campaigns and use Goals and Filters to help you improve Search Engine Optimisation (SEO) and increase online sales
Experienced users can attend our Advanced Google Analytics course


On Completion of this Google Analytics course delegates will be able to:
  • Install Google Analytics on their website
  • Understand basic Traffic and Content Reports
  • Set up AdWords, select Campaign Keywords and track results
  • Use Goals and Filters effectively 


Introduction to web analytics

  • The Google Analytics story, introduction to complementary Google products
  • Successful Web Analytics Approaches
  • Case study

Reports interface

  • Introduction to reports: Overview, Visitors, Traffic, Content, E-Commerce
  • Discuss interface features
  • Date selection tool
  • Exporting and saving reports
  • Customizing dashboards
  • Emailing reports

Administrative interface

  • Setting up an account and profile
  • Adding users
  • Overview of standard filters
  • Overview of Goals and funnels
  • Overview of Site Search
  • Linking with AdWords

The Importance of Goals

  • Non e-commerce vs. e-commerce

Case study

What do you want to track?

  • Key Performance Indicators (KPIs)
  • Traffic Sources analysis
  • Lead Generation metrics
  • Branding and Rich Internet Application (RIA) metrics
  • Keyword analysis
  • Website design/Site Content Optimization
  • E-commerce

Case Studies

Optimizing AdWords and PPC campaigns

  • Campaign tracking
  • Targeting campaigns around location, site, time of day, keyword position
  • AdWords tips and tricks: budget controls, keyword types

Introduction to experimentation and tracking

  • Ad Creatives, Landing Pages, Refining Keywords, Shopping Cart Funnels
  • Manual Campaign Tracking
  • Other Google products: Website Optimizer, Feedburner, Webmaster Tools

Creating a data driven culture


  • “Not set”, “other”, sampling, set up, linking
  • Common errors and how to avoid them
  • Help Center, GAAC program, Discussion Forum

Open questions & answers


Prior to attending this Google Analytics course delegates should have:
  • Good basic PC / Mac skills
  • An understanding of the web and how websites are structured


Google Analytics
- Jerri L. Ledford, Joe Teixeira and Mary E. Tyler - buy from amazon
Advanced Web Metrics with Google Analytics
- Brian Clifton - buy from amazon

Google Analytics Training | Google Web Analytics Training



Econsultancy are a favourite training provider of mine. They offer great training, at great value and the trainers are always experts in their field.
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Silicon Beach Training, Brighton

Silicon Beach Training run regular hands-on Google Analytics Training and Advanced Google Analytics Training courses at their training centre in central Brighton. All courses are delivered by experienced industry professionals.

Analytics Training | Google Analytics Training

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