google analytics training information

google analytics training information
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google analytics training SINGAPORE

training on google analytics in Singapore
Web Analytics

Keep an Eye on Your ROI:
Yahoo! Web Analytics
Yahoo! Web Analytics® is a free world-class web analytics tool for your business. Get it today with the online and search marketing experts atAcronym Asia.
  • Exclusive access: Only available through Key Alliance Partners
  • Advanced features: Get the reporting you need for real insight into your customers
  • Expert support: Utilize our specialists for the support you need
  • Robust features: Find out how to increase conversions and lower marketing costs

Expert Implementation Support

Let Acronym Media guide you step by step through our comprehensive implementation process. Our specialists remove the hassle of implementation by ensuring that you have a complete roll-out strategy and thorough documentation and support.

Web Analytics Consulting Singapore

Just having the tool doesn't tell you what to do next. The Web Analysts at Acronym Media mine the mountains of data to reveal real-world insightsthat are actionable for your business.
Yahoo! Web Analytics Training

Web Analytics Training Singapore

We want to teach you what we know. Acronym Media's Web Analytics Trainers will help you harness the power of this tool by outlining how it can be most powerfully used to drive customer insight and campaign optimization.Keyword-Driven is a leading search engine marketing blog with commentary on Industry news, practices and insight. Read our latest Articles,

Why Different Web Analytics Report Different Numbers?

Why Different Web Analytics Report Different Numbers?

questions and answersThis post is part of the Friday Q&A section. If you want to ask a question just send it via the contact form.
Mayur asks:
Is the number of pages viewed on my site equal to the number of banner ad impressions I should have? Because my Aw Stats shows a higher number than the ad networks I work with. Google Analytics shows even lower numbers. What is the deal?
Welcome to the world of web analytics!
As you already noticed, each web analytics software, ad network and traffic estimation service (e.g., Compete, Alexa, Quantcast) will report a different number.
Why is that the case? Because what represents a unique visitor and a page view to your website is subjective (i.e., each service and software has its own criteria for deciding when a visit and a page load happens). For example, some services and software count search bots as visitors, while others don’t.
Second, different services and analytics programs use different tracking methods (e.g., JavaScript, pixel tracking) so not all visitor will be tracked equally. For example, a visitor with JavaScript disabled will not be counted by a service using JavaScript tracking, while it will be a service using pixel tracking.
Given all these differences and nuances, here are some rules of thumb most webmasters and online marketers use:
1. Raw logs are useless
Most servers store raw logs, which are lists of all the accesses and page requests on your website. It’s possible to interpret those raw logs with special programs, creating graphic reports which will contain the number of visitors, page views and so on.
Those numbers are grossly overestimated, though, because all kinds of search bots and automated queries are counted together.
2. Webalizer and AW Stats overestimate
Webalizer and AW Stats are very popular web analytics programs, and that is because they are usually installed by default on cPanel (the control panel software on most hosting companies). Both of them tend to overestimate the number of visitors and page views your website receives, however, and such data should always be used with a grain of salt.
3. Ad networks underestimate a bit, but there is nothing you can do about it
The number of impressions you’ll see on most ad networks control panel usually is an underestimation of your total traffic, and that is because they won’t track people who can’t see ads or who block them on purpose.
There is nothing you can do about it though, and if you want to make money using ad networks you need to play under their rules. The alternative is to have your own banners embed with HTML code, in which case they would be seen by 100% of your visitors.
4. Google Analytics underestimates a bit, but it’s the industry standard
The numbers reported by Google Analytics also underestimate your traffic slightly, and that is because the software has very strict rules regarding what should be considered a visitors and a page view.
GA’s tracking is very reliable, though, and that is why it’s used as the industry standard. If you want to sell a website, for example, most serious buyers will ask for Google Analytics data before they make an offer.
Summing up: Go with Google Analytics if you want to get a sense of your “real” traffic.

Why Different Web Analytics Report Different Numbers?

Web Analytics Training from USF - Web Analytics Training Courses

Harness the Power of Advanced Web Analytics Training and Convert Data Into Profits!

Interactive marketing has exploded in popularity and usage, due in large part to its measurability. In fact, Forrester predicts that U.S. businesses will spend approximately $953 million on web analytics software in 2014, with an average compound growth rate of 17%.* At the same time, new research from Econsultancy and Lynchpin shows a shift from spending on technology (which decreased from 45% to 38%) to spending on internal staff (which increased from 36% to 42%)** — highlighting a growing need for trained web analytics consulting professionals.

Web analytics tools make it possible to track everything from page hits to visitor demographics to advertising ROI. However, the key to success is not just obtaining accurate and plentiful data — it’s knowing how to use that information to your advantage. If you’re not making optimal use of your findings, it could be costing you money, customers and your competitive edge.

Advanced Web Analytics goes beyond the platform and empowers you to master the discipline. Not only will you learn what to measure and how to measure it, but you’ll also discover how to analyze the data and use it to optimize your website and campaigns.

Accomplished web analytics experts provide a high-level strategic view, focusing on the core concepts that will remain constant even as the tools continue to evolve. In just eight weeks, this advanced specialized certificate course will equip you with the web analytics training you need to leverage your metrics and maximize your marketing success!
Who Should Register?

This 100% online advanced analytics training course is ideal for marketing professionals and webmasters in agencies and corporate marketing departments. It is also essential for managers and executives who are responsible for setting goals and producing results, as well as for entrepreneurs seeking to optimize interactive marketing expenditures. Students may find it helpful to have some familiarity with basic web analytics tools, which are covered in 

USF’s Master Certificate in Internet Marketing program.
What You’ll Learn
Introduction to Advanced Analytics and Measurement
History of web analytics
Critical considerations for web analytics installations
Overview of web analytics providers
Best practices for analytics
Key analytics and conversion-tracking concepts
Traditional Analytics Components
Vital visitor info: user variables and site interaction
Tracking traffic sources: direct, referring sites, paid and organic
Optimizing site performance and ROI functionality
Goal-setting: paths, funnels and conversions
Google Analytics
Pros and cons of Google Analytics
Installations, profiles and configurations
AdWords integration and goal/ROI tracking
Custom segments and reports
Site overlay, maps and motion charts
Analytics Tracking and E-Commerce
Analyzing goal performance
Successful e-commerce installation and tracking
Alternative ways to measure e-commerce
Communicating reports externally and internally
E-commerce optimization
Measuring Off Site
Off-site metrics: top tracking and reporting methods for email, online advertising, video, social media, blogs, viral marketing and print media
Analytics Reports
Essential reports for webmasters, marketers, executives and small-business owners
Establishing benchmarks, KPIs and success metrics
Google Analytics: auto-reports and dashboards
Interpreting web analytics reports
Advanced Analytics
Google Analytics: custom filters, event tracking, e-commerce tracking over multiple domains and tagging campaigns
Top troubleshooting tips for web analytics
Evaluating external sources for web metrics: comScore, Nielsen and MRI
Must-know Omniture features
Testing: landing pages, design and Website Optimizer
Analytics Case Studies
Installations: standard and e-commerce
AdWords reports
Server-side example
Visualizing data to drive results
Analytics report-based marketing and design optimization

* “U.S. Web Analytics Forecast, 2008 to 2014”; published on, May 27, 2009.
** “Online Measurement and Strategy Report 2009”; published by Econsultancy, June 2009.

Phoenix SEO Firm to Lead Google Analytics Training Presentation

Phoenix SEO Firm, KEO Marketing, to Lead Google Analytics Training Presentation


Phoenix SEO firm, KEO Marketing, will be leading a Google Analytics Training presentation hosted by the Phoenix Chapter of the American Marketing Association.
In this hands-on session, entitled ‘Top 10 Recent Enhancements to Google Analytics,’ Phoenix SEO expert, Sheila Kloefkorn, President of KEO Marketing and Director of Business Intelligence, Ryan Grimes will teach attendees how Google Analytics can give them the knowledge they need to improve the performance of their website and their marketing campaigns. In addition, two companies will have the opportunity to receive a complimentary detailed audit of their Google Analytics implementation.

“Google Analytics allows you to analyze various facets of your website and is the most widely used analytics application on the Web,” said Sheila Kloefkorn, President of Arizona online marketing company KEO Marketing. “This presentation will teach attendees how to properly leverage Google Analytics to make significant improvement to their marketing campaigns and overall business.”
The ‘Top 10 Recent Enhancements to Google Analytics,’ presentation will be held on Thursday, October 28, 2010 from 3 p.m. to 5 p.m. at the headquarters located at 4747 N. 22nd St. in Phoenix.
Interested parties can find more information about the event or register online at
KEO Marketing is committed to developing marketing strategies and plans that help clients succeed online. Some of the world's largest brands have depended on KEO for marketing programs that deliver tangible and substantial results.
About KEO Marketing
KEO Marketing specializes in innovative online marketing strategy and solutions including search engine marketing and optimization, online advertising, social networking and social media. Some of the companies that KEO Marketing has provided online strategy for include: General Motors, FedEx, Profiles International Inc. and many more. For more information, visit

Google Analytics Training Course

1 day - £250 + vat
SUMMER PICK & MIX on Social Media and SEO Training
5-day training packages for just £795 + vat (normally up to £1,195)
Google Analytics provides you with free, in-depth data on your web traffic and enables you to increase online sales by understanding where your visitors are coming from and how they are using your website. Effective Google Analytics training will help you to make the best of this fantastic free tool.
This hands on Google Analytics course will provide you with the knowledge you need to install Google Analytics, understand Traffic and Content Reports, use AdWords to create effective pay-per-click campaigns and use Goals and Filters to help you improve Search Engine Optimisation (SEO) and increase online sales
Experienced users can attend our Advanced Google Analytics course


On Completion of this Google Analytics course delegates will be able to:
  • Install Google Analytics on their website
  • Understand basic Traffic and Content Reports
  • Set up AdWords, select Campaign Keywords and track results
  • Use Goals and Filters effectively 


Introduction to web analytics

  • The Google Analytics story, introduction to complementary Google products
  • Successful Web Analytics Approaches
  • Case study

Reports interface

  • Introduction to reports: Overview, Visitors, Traffic, Content, E-Commerce
  • Discuss interface features
  • Date selection tool
  • Exporting and saving reports
  • Customizing dashboards
  • Emailing reports

Administrative interface

  • Setting up an account and profile
  • Adding users
  • Overview of standard filters
  • Overview of Goals and funnels
  • Overview of Site Search
  • Linking with AdWords

The Importance of Goals

  • Non e-commerce vs. e-commerce

Case study

What do you want to track?

  • Key Performance Indicators (KPIs)
  • Traffic Sources analysis
  • Lead Generation metrics
  • Branding and Rich Internet Application (RIA) metrics
  • Keyword analysis
  • Website design/Site Content Optimization
  • E-commerce

Case Studies

Optimizing AdWords and PPC campaigns

  • Campaign tracking
  • Targeting campaigns around location, site, time of day, keyword position
  • AdWords tips and tricks: budget controls, keyword types

Introduction to experimentation and tracking

  • Ad Creatives, Landing Pages, Refining Keywords, Shopping Cart Funnels
  • Manual Campaign Tracking
  • Other Google products: Website Optimizer, Feedburner, Webmaster Tools

Creating a data driven culture


  • “Not set”, “other”, sampling, set up, linking
  • Common errors and how to avoid them
  • Help Center, GAAC program, Discussion Forum

Open questions & answers


Prior to attending this Google Analytics course delegates should have:
  • Good basic PC / Mac skills
  • An understanding of the web and how websites are structured


Google Analytics
- Jerri L. Ledford, Joe Teixeira and Mary E. Tyler - buy from amazon
Advanced Web Metrics with Google Analytics
- Brian Clifton - buy from amazon

Google Analytics Training | Google Web Analytics Training



Econsultancy are a favourite training provider of mine. They offer great training, at great value and the trainers are always experts in their field.
Econsultancy online marketing training

Silicon Beach Training, Brighton

Silicon Beach Training run regular hands-on Google Analytics Training and Advanced Google Analytics Training courses at their training centre in central Brighton. All courses are delivered by experienced industry professionals.

Analytics Training | Google Analytics Training

google analytics training

google analytics training for web analytics training

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