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Web Analytics Training from USF - Web Analytics Training Courses


Harness the Power of Advanced Web Analytics Training and Convert Data Into Profits!

Interactive marketing has exploded in popularity and usage, due in large part to its measurability. In fact, Forrester predicts that U.S. businesses will spend approximately $953 million on web analytics software in 2014, with an average compound growth rate of 17%.* At the same time, new research from Econsultancy and Lynchpin shows a shift from spending on technology (which decreased from 45% to 38%) to spending on internal staff (which increased from 36% to 42%)** — highlighting a growing need for trained web analytics consulting professionals.


Web analytics tools make it possible to track everything from page hits to visitor demographics to advertising ROI. However, the key to success is not just obtaining accurate and plentiful data — it’s knowing how to use that information to your advantage. If you’re not making optimal use of your findings, it could be costing you money, customers and your competitive edge.

Advanced Web Analytics goes beyond the platform and empowers you to master the discipline. Not only will you learn what to measure and how to measure it, but you’ll also discover how to analyze the data and use it to optimize your website and campaigns.

Accomplished web analytics experts provide a high-level strategic view, focusing on the core concepts that will remain constant even as the tools continue to evolve. In just eight weeks, this advanced specialized certificate course will equip you with the web analytics training you need to leverage your metrics and maximize your marketing success!
Who Should Register?

This 100% online advanced analytics training course is ideal for marketing professionals and webmasters in agencies and corporate marketing departments. It is also essential for managers and executives who are responsible for setting goals and producing results, as well as for entrepreneurs seeking to optimize interactive marketing expenditures. Students may find it helpful to have some familiarity with basic web analytics tools, which are covered in 

USF’s Master Certificate in Internet Marketing program.
What You’ll Learn
Introduction to Advanced Analytics and Measurement
History of web analytics
Critical considerations for web analytics installations
Overview of web analytics providers
Best practices for analytics
Key analytics and conversion-tracking concepts
Traditional Analytics Components
Vital visitor info: user variables and site interaction
Tracking traffic sources: direct, referring sites, paid and organic
Optimizing site performance and ROI functionality
Goal-setting: paths, funnels and conversions
Google Analytics
Pros and cons of Google Analytics
Installations, profiles and configurations
AdWords integration and goal/ROI tracking
Custom segments and reports
Site overlay, maps and motion charts
Analytics Tracking and E-Commerce
Analyzing goal performance
Successful e-commerce installation and tracking
Alternative ways to measure e-commerce
Communicating reports externally and internally
E-commerce optimization
Measuring Off Site
Off-site metrics: top tracking and reporting methods for email, online advertising, video, social media, blogs, viral marketing and print media
Analytics Reports
Essential reports for webmasters, marketers, executives and small-business owners
Establishing benchmarks, KPIs and success metrics
Google Analytics: auto-reports and dashboards
Interpreting web analytics reports
Advanced Analytics
Google Analytics: custom filters, event tracking, e-commerce tracking over multiple domains and tagging campaigns
Top troubleshooting tips for web analytics
Evaluating external sources for web metrics: comScore, Nielsen and MRI
Must-know Omniture features
Testing: landing pages, design and Website Optimizer
Analytics Case Studies
Installations: standard and e-commerce
AdWords reports
Server-side example
Visualizing data to drive results
Troubleshooting
Analytics report-based marketing and design optimization


http://www.usanfranonline.com/online-courses/web-analytics-training.aspx

* “U.S. Web Analytics Forecast, 2008 to 2014”; published on Forrester.com, May 27, 2009.
** “Online Measurement and Strategy Report 2009”; published by Econsultancy, June 2009.
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Phoenix SEO Firm to Lead Google Analytics Training Presentation


Phoenix SEO Firm, KEO Marketing, to Lead Google Analytics Training Presentation

Phoenix SEO firm, KEO Marketing, will be leading a Google Analytics Training presentation hosted by the Phoenix Chapter of the American Marketing Association



Phoenix SEO firm, KEO Marketing, will be leading a Google Analytics Training presentation hosted by the Phoenix Chapter of the American Marketing Association.
In this hands-on session, entitled ‘Top 10 Recent Enhancements to Google Analytics,’ Phoenix SEO expert, Sheila Kloefkorn, President of KEO Marketing and Director of Business Intelligence, Ryan Grimes will teach attendees how Google Analytics can give them the knowledge they need to improve the performance of their website and their marketing campaigns. In addition, two companies will have the opportunity to receive a complimentary detailed audit of their Google Analytics implementation.


“Google Analytics allows you to analyze various facets of your website and is the most widely used analytics application on the Web,” said Sheila Kloefkorn, President of Arizona online marketing company KEO Marketing. “This presentation will teach attendees how to properly leverage Google Analytics to make significant improvement to their marketing campaigns and overall business.”
The ‘Top 10 Recent Enhancements to Google Analytics,’ presentation will be held on Thursday, October 28, 2010 from 3 p.m. to 5 p.m. at the Jobing.com headquarters located at 4747 N. 22nd St. in Phoenix.
Interested parties can find more information about the event or register online at http://www.amaphoenix.org.
KEO Marketing is committed to developing marketing strategies and plans that help clients succeed online. Some of the world's largest brands have depended on KEO for marketing programs that deliver tangible and substantial results.
About KEO Marketing
KEO Marketing specializes in innovative online marketing strategy and solutions including search engine marketing and optimization, online advertising, social networking and social media. Some of the companies that KEO Marketing has provided online strategy for include: General Motors, FedEx, Profiles International Inc. and many more. For more information, visit http://www.KEOMarketing.com.
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Google Analytics Training Course

Google Analytics Training


1 day - £250 + vat
SUMMER PICK & MIX on Social Media and SEO Training
5-day training packages for just £795 + vat (normally up to £1,195)
Google Analytics provides you with free, in-depth data on your web traffic and enables you to increase online sales by understanding where your visitors are coming from and how they are using your website. Effective Google Analytics training will help you to make the best of this fantastic free tool.
This hands on Google Analytics course will provide you with the knowledge you need to install Google Analytics, understand Traffic and Content Reports, use AdWords to create effective pay-per-click campaigns and use Goals and Filters to help you improve Search Engine Optimisation (SEO) and increase online sales
Experienced users can attend our Advanced Google Analytics course

Google Analytics Training Course Objectives

On Completion of this Google Analytics course delegates will be able to:
  • Install Google Analytics on their website
  • Understand basic Traffic and Content Reports
  • Set up AdWords, select Campaign Keywords and track results
  • Use Goals and Filters effectively 

Google Analytics Course Content

Introduction to web analytics

  • The Google Analytics story, introduction to complementary Google products
  • Successful Web Analytics Approaches
  • Case study

Reports interface

  • Introduction to reports: Overview, Visitors, Traffic, Content, E-Commerce
  • Discuss interface features
  • Date selection tool
  • Exporting and saving reports
  • Customizing dashboards
  • Emailing reports

Administrative interface

  • Setting up an account and profile
  • Adding users
  • Overview of standard filters
  • Overview of Goals and funnels
  • Overview of Site Search
  • Linking with AdWords

The Importance of Goals

  • Non e-commerce vs. e-commerce

Case study

What do you want to track?

  • Key Performance Indicators (KPIs)
  • Traffic Sources analysis
  • Lead Generation metrics
  • Branding and Rich Internet Application (RIA) metrics
  • Keyword analysis
  • Website design/Site Content Optimization
  • E-commerce

Case Studies

Optimizing AdWords and PPC campaigns

  • Campaign tracking
  • Targeting campaigns around location, site, time of day, keyword position
  • AdWords tips and tricks: budget controls, keyword types

Introduction to experimentation and tracking

  • Ad Creatives, Landing Pages, Refining Keywords, Shopping Cart Funnels
  • Manual Campaign Tracking
  • Other Google products: Website Optimizer, Feedburner, Webmaster Tools

Creating a data driven culture

Troubleshooting

  • “Not set”, “other”, sampling, set up, linking
  • Common errors and how to avoid them
  • Help Center, GAAC program, Discussion Forum

Open questions & answers

Google Analytics Training Course Pre-requisites

Prior to attending this Google Analytics course delegates should have:
  • Good basic PC / Mac skills
  • An understanding of the web and how websites are structured

Google Analytics Training Course Recommended Reading

Google Analytics
- Jerri L. Ledford, Joe Teixeira and Mary E. Tyler - buy from amazon
Advanced Web Metrics with Google Analytics
- Brian Clifton - buy from amazon

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Google Analytics Training | Google Web Analytics Training

Google Analytics Training - Google Web Analytics Training


Econsultancy

Econsultancy are a favourite training provider of mine. They offer great training, at great value and the trainers are always experts in their field.

Econsultancy online marketing training

Silicon Beach Training, Brighton

Silicon Beach Training run regular hands-on Google Analytics Training and Advanced Google Analytics Training courses at their training centre in central Brighton. All courses are delivered by experienced industry professionals.


Analytics Training | Google Analytics Training
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Webtrends web analytics training - Webtrends Certified Professional


Become a Webtrends Certified Professional

The best and brightest minds in web analytics are Webtrends Certified Professionals. We offer comprehensive training and certification programs in:
  • Technical administration
  • Data analysis
  • Website optimization
Our Webtrends Certified Analytics Administrators complete an intensive four-day training curriculum covering the topics in Analytics for Technical Professionals Essentials and Custom Reports, followed by a certification exam on the fifth day. This program provides the in-depth knowledge to implement and customize Webtrends Analytics to meet your organization’s business requirements.
Webtrends Certified Data Analysts know how to make sense of data and how to recommend action steps for their organizations to improve business results. Becoming a certified analyst requires completion of our case-basedWebtrends Certified Professional – Analytics: Analyst course and exam.
Webtrends Certified Optimization Analysts are skilled in the field of site optimization and in the use of Webtrends Optimize. The know how to begin developing an approach to site optimization, develop a testing strategy, and work with an optimization team. Becoming certified requires completing the strategic certification self-paced training available within the Webtrends Optimize Resource Center and completing the online exam with review from a Webtrends instructor.
Webtrends Certified Optimization Developers are skilled in the advanced concepts of A/B/n and multivariate testing. They know how to design effective tests, analyze the results, and automate ongoing optimization. Becoming certified requires completing the technical certification training available within the Webtrends Optimize Resource Center and completing the online exam with review from a Webtrends Instructor.

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The Real Value of Web Analytics Training « Official Webtrends Company Blog



When I was asked to join the WebTrends blog, I was excited but also a little nervous. The level of expertise within this particular author-crowd is extensive and while I’ve been in the industry for a decade, I’ve only been with the company since June! What could I possibly have to add to their insights and their knowledge? Fear not – I got my answer this past week.

I was teaching an Understanding Reports class to a group of people who had not had any WebTrends training, even though the company had implemented our analytics product more than three years ago. As I walked them through some of their reports, explaining how the data was collected and what it could be used to do, I heard “Oh, Wow!” from people on the phone many times. The one comment that stood out above all others: “I’ve wanted that information for over a year, and it’s been here all along. I never knew what to ask for!”

I hear these kinds of comments all the time in my classes for marketing and business professionals. The people in my classes are marketing and/or web experts with a wealth of experience and knowledge in their respective fields. However, their companies don’t get the full value of that expertise until they know where to find the analytics data they need or simplyhow to ask for the data they need (sometimes it’s even who to ask!). That’s what training can do for them, and what hopefully I can do here – add value by helping them put their knowledge and experience to use with the tools we provide.

While the key to a successful analytics implementations is widely regarded to be governance, you shouldn’t overlook collaboration. Collaboration between IT, web design/developers, marketing groups (among others – your company may also have content developers, web administrators, server gurus, database developers) and such. All of these teams should all be involved in the analytics process and ideally training. One of the difficulties most companies face is that each of these groups brings different but necessary skills to the table - and those skills were developed through very different educational environments and experiences.

Web developers know how to talk to other web developers, but do they speak marketing? Do marketing experts speak server administration? Do administrators speak web design? If not, these groups, which need to work together to make good, data-driven changes to your web site, are going to have a hard time working efficiently together – and, therefore, a hard time building a solid foundation for your web analytics.

The real value of analytics training comes when it helps create that foundation. Training provides a common language and toolset for marketers, developers, and administrators to use when setting up their analytics tool(s) and reports. It helps experts in one area understand the needs of experts in other areas, and it helps them come together and make better collaborative decisions, simply because they understand one another better. Any training will teach you the point-and-click trails to follow, the rules of the game, – but the real value comes when training gives people the tools to ask the right questions of the right people to get the right results.

That’s the kind of training I’m working to create and provide here at WebTrends. From the responses I get in class I know we’re providing great value in this arena – I see the lights go on and know I’m helping. I know that we can do more – and that’s the value I look forward adding to our blog. Via the blog I can give you some little hints or tricks on what you can do with our tool, point you toward the right questions and even the right people at the right time.

While governance is key for analytics, let me mention one of the metrics of training success isyour feedback. So please consider this an open invitation to connect with me. Let me know what you need to make web analytics more successful in your organization, and I’ll do what I can to post here, one of our other social channel or develop new training that meets those needs. I look forward to hearing from you!



The Real Value of Analytics Training « Official Webtrends Company Blog
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Visits or Visitors.. Top Web Analytics Training Questions Webtrends Hears

“Visits or Visitors?” Top Analytics Training Questions Webtrends Hears

Webtrends Loves Training
“Should I look at Visits or Visitors? Which one matters?”
Okay, this is a question I get a lot in my training classes. And the answer begins as all good answers do in the field of analytics: It depends.
I know you hate to hear that, but it’s true. I tend to answer this question with other questions, such as:
What goal(s) do you have for this page/site/campaign? 
Obviously, if your goal is to entice former customers/readers/donors/whatever back to the site, your returning visitor count (and percentage of new versus returning) is the important metric. If, though, you’re trying to grow awareness of a brand or offering, visits may be a better indicator (think, for example, about the percentage of visits that see that brand or offering!).
What is your team used to seeing?
If they’ve become used to using visits, it may be best to stick with that metric for a while (at least long enough to educate them on why visitors might be a better indicator of success if, in fact, it is). Likewise, if they’ve been looking at the visitor numbers for the past year, you’ll need some time to introduce them to another metric and explain why they should consider it as well. There’s context to build — context your team may not have yet.
Who do you need to convince, and what do they think is important?
I know, I know – we don’t want to make decisions based solely on what other people think is important, but realistically, we need to consider our audience and their expertise and expectations.
What analytics solutions did you look at before?
This matters more than you might think. Webtrends counts visits and visitors differently than other tools out there; in fact, we allow your administrators to customize (somewhat) how we get these numbers. If you’ve been looking at “unique visitors” in Google, for example don’t be surprised to find your Webtrends numbers show a radical change (up or down is possible!). Don’t start throwing out visitor numbers until you get a much clearer picture of how they’re being counted in your implementation, as you won’t be ready to answer the questions that will inevitably arise.
These questions, in my opinion, are pretty important in deciding which metric you should look at to measure success. The limit here, though, is that these questions reflect only my experience. They don’t finally answer the question — but they get you to think about your business and your responsibilities as an analyst.
So expect a follow-up blog post. We’re putting out feelers to people inside the company, asking them when visits matter and when visitors matter. As soon as we get a few answers compiled, I’ll share them with you!
How would you answer?
In the meantime, how would you respond if someone asked YOU the question? “Visits or visitors? Which should we be looking at?”

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