Course Description
This course consists of three two-hour training segments designed for the specific needs of the
government administrator using Webtrends Analytics. First, we will review the key tagging
methodologies used by Webtrends Analytics. Next, we will discuss approaches to capturing
web 2.0 activities in Webtrends Analytics reports. Finally, we will review key strategic
considerations for enterprise portal analytics.
Note: This course supplements the other courses offered in the Webtrends Analytics for
Technical Professionals track by teaching specific topics of interest to government agencies. It
is not a comprehensive configuration and administration course for Webtrends Analytics, and it
is recommended that government administrators also attend the other courses in the
Webtrends Analytics for Technical Professionals track.
Learning Outcomes
After finishing this series, you will be able to:
• Understand the multiple methods of tagging used for Webtrends Analytics data capture
• Recognize when and where you might be able to use cookies to gather data about your
visitors
• Begin using Webtrends Analytics to track dynamic interactions on your web presences
• Recognize how analytics differs when measuring portal usage
• Begin to develop a tagging and reporting strategy for your organization’s site or portals
Products Covered
• Webtrends Analytics On Demand and On Premises
Who Should Attend?
Administrators of Webtrends for government agencies, and anyone responsible for Webtrends
Analytics data collection strategy and capture within a government organization.
Prerequisites
None, though Webtrends Analytics for Technical Professionals I: Essentials or at least 6
months of experience with Webtrends Analytics is highly recommended.
Availability and Pricing
You may choose to attend a public online course or schedule a private online class.
• Public Online: $500 per participant Training Syllabus
851 SW 6th Ave, Suite 1600 1.877.932.8736
Portland, OR 97204 sales@webtrends.com Page 2
ADMINISTRATOR FOR GOVERNMENT
851 SW 6th Ave, Suite 1600
Portland, OR 97204
1.877.932.8736
sales@webtrends.com
• Private Online: Please contact your account manager for pricing.
Duration
• 3 two-hour weekly sessions, 9:00 am - 11:00 am Pacific Time each
Agenda
Session Description
Tagging 101 More and more organizations are implementing an alternative
technique to collect web site traffic information rather than relying
on web server log files. This technique is called client-side data
collection, or tagging for short. In this session, learn how tagging
works, the advantages and disadvantages of using cookies as well
as some best practices around implementing tagging.
Web 2.0 Tracking Tracking visits to pages using AJAX (Web 2.0 stuff), Flash, and
even downloads can be difficult to track. Not now. Learn how you
can use Webtrends Analytics to track when people use different
dynamic elements in AJAX, Flash, and more.
Portal Deployment Deploying enterprise portals requires significant investments in
time, effort and money. With the evolution and broad adoption of
portals, organizations have become keenly interested in measuring
portal usage. Knowing how the portal is being used and mapping
usage trends over time can provide evidence of a successful portal
initiative. With Webtrends training, understand how the unique
attributes of portals can pose specific challenges when it comes to
tracking usage and learn how Webtrends can help you gain
insights about portal usage and user behavior.
https://www.eiseverywhere.com/file_uploads/d7152517012721b01118a1f116694ec5_9_Government_admin_series_110111.pdf
Showing posts with label webtrends-training. Show all posts
Showing posts with label webtrends-training. Show all posts
Webtrends Training–Webtrends Certification - Certified Professional – Analytics: Administrator Exam
Overview
The Certified Analytics Professional Exam is a exam that tests an individual's knowledge of the
technical fundamentals and custom reporting knowledge required to support Webtrends
Analytics solutions. Prior completion of the Webtrends Analytics for Technical Professionals:
Essentials and Custom Reporting courses are strongly recommended. However, experienced
Webtrends administrators can take this test as a stand-alone exam to gain Certified Analytics
Administrator status.
Products Covered
• Webtrends Analytics 9 On Demand and On Premises
Who Should Attend?
Webtrends Analytics administrators and anyone responsible for configuring Webtrends
Analytics features (data sources, profiles, filters, templates, etc.). Technical professionals
responsible for configuring Webtrends Analytics to meet the advanced reporting needs of
marketing professionals.
Prerequisites
Webtrends generally discourages individuals from taking only the exam unless the individual
has significant real-world experience in configuring Webtrends Analytics solutions. The
preferred path is to complete the full training program, which will enable individuals to learn key
skills required to successfully pass the exam. For those individuals who feel they have all the
relevant experience required, we do offer the exam-only option.
The following courses are recommended prior to taking the exam:
• Webtrends Analytics for Technical Professionals: Essentials
• Webtrends Analytics for Technical Professionals: Custom Reports
Exam Details
To gain certification, an individual must pass the exam with a score of 85% or better.
Availability and Pricing
You may choose to take the exam online or at a public training center.
• Public Online: $400 per participant
• Public Training Center: $400 per participant Certification Exam Details
851 SW 6th Ave, Suite 1600 1.877.932.8736
Portland, OR 97204 sales@webtrends.com Page 2 CERTIFIED ADMINISTRATOR EXAM
851 SW 6th Ave, Suite 1600
Portland, OR 97204
1.877.932.8736
sales@webtrends.com
Duration
• Public Online: 2 hours
• Training Center: 3 hours, 9:00 am – 12:00 pm
Features Covered
The exam tests participants’ knowledge of the following Webtrends Analytics features:
• Client-side tagging
• Query parameters
• Profiles, data sources and filters
• Templates and dashboards
• Parameter analysis
• Content groups
• Path analysis
• Session tracking
• User rights and privileges
• Scenario analysis
• Campaigns
• Visitor history
• Custom reports
• Custom drilldown reports
Webtrends Training–Webtrends Certification - Certified Professional – Analytics: Administrator Exam
https://www.eiseverywhere.com/file_uploads/1efaa4b97d94607cc7ec2dfafde0b6ed_9_Analytics_Admin_Exam_Overview_101213.pdf
The Certified Analytics Professional Exam is a exam that tests an individual's knowledge of the
technical fundamentals and custom reporting knowledge required to support Webtrends
Analytics solutions. Prior completion of the Webtrends Analytics for Technical Professionals:
Essentials and Custom Reporting courses are strongly recommended. However, experienced
Webtrends administrators can take this test as a stand-alone exam to gain Certified Analytics
Administrator status.
Products Covered
• Webtrends Analytics 9 On Demand and On Premises
Who Should Attend?
Webtrends Analytics administrators and anyone responsible for configuring Webtrends
Analytics features (data sources, profiles, filters, templates, etc.). Technical professionals
responsible for configuring Webtrends Analytics to meet the advanced reporting needs of
marketing professionals.
Prerequisites
Webtrends generally discourages individuals from taking only the exam unless the individual
has significant real-world experience in configuring Webtrends Analytics solutions. The
preferred path is to complete the full training program, which will enable individuals to learn key
skills required to successfully pass the exam. For those individuals who feel they have all the
relevant experience required, we do offer the exam-only option.
The following courses are recommended prior to taking the exam:
• Webtrends Analytics for Technical Professionals: Essentials
• Webtrends Analytics for Technical Professionals: Custom Reports
Exam Details
To gain certification, an individual must pass the exam with a score of 85% or better.
Availability and Pricing
You may choose to take the exam online or at a public training center.
• Public Online: $400 per participant
• Public Training Center: $400 per participant Certification Exam Details
851 SW 6th Ave, Suite 1600 1.877.932.8736
Portland, OR 97204 sales@webtrends.com Page 2 CERTIFIED ADMINISTRATOR EXAM
851 SW 6th Ave, Suite 1600
Portland, OR 97204
1.877.932.8736
sales@webtrends.com
Duration
• Public Online: 2 hours
• Training Center: 3 hours, 9:00 am – 12:00 pm
Features Covered
The exam tests participants’ knowledge of the following Webtrends Analytics features:
• Client-side tagging
• Query parameters
• Profiles, data sources and filters
• Templates and dashboards
• Parameter analysis
• Content groups
• Path analysis
• Session tracking
• User rights and privileges
• Scenario analysis
• Campaigns
• Visitor history
• Custom reports
• Custom drilldown reports
Webtrends Training–Webtrends Certification - Certified Professional – Analytics: Administrator Exam
https://www.eiseverywhere.com/file_uploads/1efaa4b97d94607cc7ec2dfafde0b6ed_9_Analytics_Admin_Exam_Overview_101213.pdf
Webtrends Training–Web Analytics Training for Technical Professionals II: Custom Reporting
Course Description
Many organizations have sophisticated reporting requirements that are not met with standard
Webtrends Analytics features. In Webtrends Analytics for Technical Professionals II: Custom
Reporting, you will learn how to configure and implement custom reporting features to create
advanced reports to meet the specific needs of your organization.
Our expert instructors use demonstrations, hands-on labs and lecture to guide you through the
configuration and use of custom reports. You will learn how to design reports using the vast
number of preconfigured components supplied in Webtrends Analytics and how to build your
own customized dimensions and measures. In addition, you will also learn how to design
custom drilldown reports for campaigns, products and other business processes.
Learning Outcomes
As a result of attending the course, participants will be able to:
• Navigate the Webtrends Analytics custom reporting interface
• Understand the importance of visitor history
• Design and create custom reports
• Create custom report hit and visit filters to segment traffic
• Create custom components such as dimensions and measures
• Understand lookup tables and how to implement them
• Implement advanced campaign and product reporting
• Design and create drilldown reports
Products Covered
• Webtrends Analytics 9 On Demand and On Premises, Advanced Marketing or Commerce
Package
Who Should Attend?
Administrators of Webtrends Analytics and anyone responsible for configuring custom reports
to meet the reporting needs of their organization.
Prerequisites
Webtrends Analytics for Technical Professionals I: Essentials or equivalent experience. Student
must be able to configure profiles, create and manage data sources, use filters and configure
advanced features such as content groups and path analysis Training Syllabus
851 SW 6th Ave, Suite 1600 1.877.932.8736
Portland, OR 97204 sales@webtrends.com Page 2 CUSTOM REPORTING
851 SW 6th Ave, Suite 1600
Portland, OR 97204
1.877.932.8736
sales@webtrends.com
Note: Custom Report functionality covered in this course is only available in the Advanced
Marketing or Commerce Package of Webtrends Analytics On Demand and the Advanced
Analysis Package of Webtrends Analytics On Premises.
Availability and Pricing
You may choose to attend a public course online or at a training center or schedule a private
class online or on-site at your location.
• Public Online: $600 per participant
• Public Training Center: $700 per participant
• Private Online or On-Site: Please contact your account manager for pricing.
Duration
• Public Online: 1 day, 9:00 am – 2:00 pm Pacific Time
• Training Center: 1 day, 9:00 am – 3:00 pm
Agenda
• Visitor History
Importance and use of visitor history
• Basic Custom Report Components and Setup
Navigating the Webtrends Analytics custom reports interface
Creating categories
Setting up your templates to auto populate custom reports
Custom report structure
• Filters and Calculated Measures
Create and apply custom report filters
Create calculated measures
• Custom Dimensions and Measures
Creating new dimensions and measures
Using custom tags in reports
Lookup tables
• Drilldown Reports
Building hierarchy reports
Advanced campaign and product reporting
https://www.eiseverywhere.com/file_uploads/ba3182ac58b92cd6d5ce2b08f7e7b6bf_9_CR_Syllabus_101213.pdf
Many organizations have sophisticated reporting requirements that are not met with standard
Webtrends Analytics features. In Webtrends Analytics for Technical Professionals II: Custom
Reporting, you will learn how to configure and implement custom reporting features to create
advanced reports to meet the specific needs of your organization.
Our expert instructors use demonstrations, hands-on labs and lecture to guide you through the
configuration and use of custom reports. You will learn how to design reports using the vast
number of preconfigured components supplied in Webtrends Analytics and how to build your
own customized dimensions and measures. In addition, you will also learn how to design
custom drilldown reports for campaigns, products and other business processes.
Learning Outcomes
As a result of attending the course, participants will be able to:
• Navigate the Webtrends Analytics custom reporting interface
• Understand the importance of visitor history
• Design and create custom reports
• Create custom report hit and visit filters to segment traffic
• Create custom components such as dimensions and measures
• Understand lookup tables and how to implement them
• Implement advanced campaign and product reporting
• Design and create drilldown reports
Products Covered
• Webtrends Analytics 9 On Demand and On Premises, Advanced Marketing or Commerce
Package
Who Should Attend?
Administrators of Webtrends Analytics and anyone responsible for configuring custom reports
to meet the reporting needs of their organization.
Prerequisites
Webtrends Analytics for Technical Professionals I: Essentials or equivalent experience. Student
must be able to configure profiles, create and manage data sources, use filters and configure
advanced features such as content groups and path analysis Training Syllabus
851 SW 6th Ave, Suite 1600 1.877.932.8736
Portland, OR 97204 sales@webtrends.com Page 2 CUSTOM REPORTING
851 SW 6th Ave, Suite 1600
Portland, OR 97204
1.877.932.8736
sales@webtrends.com
Note: Custom Report functionality covered in this course is only available in the Advanced
Marketing or Commerce Package of Webtrends Analytics On Demand and the Advanced
Analysis Package of Webtrends Analytics On Premises.
Availability and Pricing
You may choose to attend a public course online or at a training center or schedule a private
class online or on-site at your location.
• Public Online: $600 per participant
• Public Training Center: $700 per participant
• Private Online or On-Site: Please contact your account manager for pricing.
Duration
• Public Online: 1 day, 9:00 am – 2:00 pm Pacific Time
• Training Center: 1 day, 9:00 am – 3:00 pm
Agenda
• Visitor History
Importance and use of visitor history
• Basic Custom Report Components and Setup
Navigating the Webtrends Analytics custom reports interface
Creating categories
Setting up your templates to auto populate custom reports
Custom report structure
• Filters and Calculated Measures
Create and apply custom report filters
Create calculated measures
• Custom Dimensions and Measures
Creating new dimensions and measures
Using custom tags in reports
Lookup tables
• Drilldown Reports
Building hierarchy reports
Advanced campaign and product reporting
https://www.eiseverywhere.com/file_uploads/ba3182ac58b92cd6d5ce2b08f7e7b6bf_9_CR_Syllabus_101213.pdf
Webtrends Training–Web Analytics Training for Technical Professionals I: Essentials
Course Description
In Webtrends Analytics for Technical Professionals I: Essentials you will learn how to configure
and implement the base functionality provided in Webtrends Analytics 9. This class is designed
for technical professionals who are responsible for configuring Webtrends Analytics features to
produce reports required by business users and other Webtrends end users in the organization.
The class utilizes multiple training methodologies such as lecture, discussion, demonstration,
and hands-on exercises to promote learning. Participants will learn how to configure profiles,
filters, templates, and a wide-array for reporting features. In addition, the class focuses on using
SmartSource Data Collection (SDC) and will describe the SDC JavaScript tag and Webtrends
query parameters available to enhance reporting options.
Learning Outcomes
As a result of attending the course participants will be able to:
• Navigate the Webtrends Analytics interface and interpret reports
• Understand the various methods of collecting data and describe the advantages of each
• Create profiles, data sources, templates, and dashboards
• Understand the purpose of JavaScript tag and basic Webtrends parameters
• Create hit and visit filters to segment traffic
• Understand the purpose of the DCSMulti-Track function in regards to Web 2.0 tracking
• Implement basic campaign reporting
• Set up a scenario analysis to measure website conversion rates
• Implement paid search tracking
• Set up user rights, permissions, and roles
• Export information to a SmartReport or ODBC format
• Analyze web-site effectiveness via the configuration of various reports such as content
groups, path analysis, parameter analysis
Products Covered
• Webtrends Analytics 9 On Demand and On Premises
Who Should Attend?
Administrators of Webtrends Analytics and anyone responsible for configuring Webtrends
Analytics features such as data sources, profiles, reports, filters, templates, etc.
Prerequisites
None
Availability and Pricing
You may choose to attend a public course online or at a training center or schedule a private
class online or on-site at your location.
• Public Online: $1,800 per participant
• Public Training Center: $2,100 per participant
• Private Online or On-Site: Please contact your account manager for pricing.
Note: Individuals enrolling in this class often choose to also enroll in Webtrends Analytics for
Technical Professionals II: Custom Reporting. This one-day advanced class will provide you the
skills to create custom reports, drill-down reports, and campaign reporting for your organization.
Duration
• Public Online: 3 days, 9:00 am – 2:00 pm Pacific Time
• Training Center: 3 days, 9:00 am – 4:30 pm
Agenda
• Viewing Reports
Navigating the Webtrends Analytics interface
Locating and interpreting reports
• SmartSource Data Collection
Various methods for collecting data – web logs and SDC
Advantages and disadvantages of various methods
Webtrends Analytics implementation model - software vs. hosted
• Data Sources
How to create a data source
Best practices for creating data sources
• JavaScript Tag and Query Parameters
How to implement the JavaScript tag on your website
How to utilize query parameters and meta tags to enhance reporting
• Profiles
Creating a standard and advanced profiles
Understanding the purpose of a profile in regard to segmenting traffic
• Filters
Implementing filters to refine reporting results
Hit filter vs. visit filters
• Templates
Creating templates to organize and simply your reporting solutions
Creating dashboard to summarize report results
• Regular Expressions
Understanding the purpose of a regular expression
Using regular expressions to specify a URL pattern
• Content Effectiveness and Navigation
Creating content groups to determine traffic patterns
Implementing parameter analysis to determine traffic patterns
Setting up path analysis reporting to view visitor paths
• Advanced Tracking
Understanding the DCSMultiTrack function
Using the DCSMultiTrack function to enable Web 2.0 reporting
• Paid vs. Organic Search
Tracking ROI as a result of Paid Search
Enabling paid vs. organic search reports
• Conversion
Tracking website conversion rates
Tracking conversion via tagging and UI methods
• Campaigns
Implementing campaign tracking
Enabling visitor history and campaign reporting
• Users
Creating, modifying, and deleting users
Creating and assigning user roles
• Exporting
Utilize Excel SmartReports for data analysis
Making an ODBC connection for data mining and analysis
https://www.eiseverywhere.com/file_uploads/c63a21bf0ab2b19c187d4cac15a481f4_9_Tech_Ess_Syllabus_101213.pdf
In Webtrends Analytics for Technical Professionals I: Essentials you will learn how to configure
and implement the base functionality provided in Webtrends Analytics 9. This class is designed
for technical professionals who are responsible for configuring Webtrends Analytics features to
produce reports required by business users and other Webtrends end users in the organization.
The class utilizes multiple training methodologies such as lecture, discussion, demonstration,
and hands-on exercises to promote learning. Participants will learn how to configure profiles,
filters, templates, and a wide-array for reporting features. In addition, the class focuses on using
SmartSource Data Collection (SDC) and will describe the SDC JavaScript tag and Webtrends
query parameters available to enhance reporting options.
Learning Outcomes
As a result of attending the course participants will be able to:
• Navigate the Webtrends Analytics interface and interpret reports
• Understand the various methods of collecting data and describe the advantages of each
• Create profiles, data sources, templates, and dashboards
• Understand the purpose of JavaScript tag and basic Webtrends parameters
• Create hit and visit filters to segment traffic
• Understand the purpose of the DCSMulti-Track function in regards to Web 2.0 tracking
• Implement basic campaign reporting
• Set up a scenario analysis to measure website conversion rates
• Implement paid search tracking
• Set up user rights, permissions, and roles
• Export information to a SmartReport or ODBC format
• Analyze web-site effectiveness via the configuration of various reports such as content
groups, path analysis, parameter analysis
Products Covered
• Webtrends Analytics 9 On Demand and On Premises
Who Should Attend?
Administrators of Webtrends Analytics and anyone responsible for configuring Webtrends
Analytics features such as data sources, profiles, reports, filters, templates, etc.
Prerequisites
None
Availability and Pricing
You may choose to attend a public course online or at a training center or schedule a private
class online or on-site at your location.
• Public Online: $1,800 per participant
• Public Training Center: $2,100 per participant
• Private Online or On-Site: Please contact your account manager for pricing.
Note: Individuals enrolling in this class often choose to also enroll in Webtrends Analytics for
Technical Professionals II: Custom Reporting. This one-day advanced class will provide you the
skills to create custom reports, drill-down reports, and campaign reporting for your organization.
Duration
• Public Online: 3 days, 9:00 am – 2:00 pm Pacific Time
• Training Center: 3 days, 9:00 am – 4:30 pm
Agenda
• Viewing Reports
Navigating the Webtrends Analytics interface
Locating and interpreting reports
• SmartSource Data Collection
Various methods for collecting data – web logs and SDC
Advantages and disadvantages of various methods
Webtrends Analytics implementation model - software vs. hosted
• Data Sources
How to create a data source
Best practices for creating data sources
• JavaScript Tag and Query Parameters
How to implement the JavaScript tag on your website
How to utilize query parameters and meta tags to enhance reporting
• Profiles
Creating a standard and advanced profiles
Understanding the purpose of a profile in regard to segmenting traffic
• Filters
Implementing filters to refine reporting results
Hit filter vs. visit filters
• Templates
Creating templates to organize and simply your reporting solutions
Creating dashboard to summarize report results
• Regular Expressions
Understanding the purpose of a regular expression
Using regular expressions to specify a URL pattern
• Content Effectiveness and Navigation
Creating content groups to determine traffic patterns
Implementing parameter analysis to determine traffic patterns
Setting up path analysis reporting to view visitor paths
• Advanced Tracking
Understanding the DCSMultiTrack function
Using the DCSMultiTrack function to enable Web 2.0 reporting
• Paid vs. Organic Search
Tracking ROI as a result of Paid Search
Enabling paid vs. organic search reports
• Conversion
Tracking website conversion rates
Tracking conversion via tagging and UI methods
• Campaigns
Implementing campaign tracking
Enabling visitor history and campaign reporting
• Users
Creating, modifying, and deleting users
Creating and assigning user roles
• Exporting
Utilize Excel SmartReports for data analysis
Making an ODBC connection for data mining and analysis
https://www.eiseverywhere.com/file_uploads/c63a21bf0ab2b19c187d4cac15a481f4_9_Tech_Ess_Syllabus_101213.pdf
Webtrends Training in London–web Analytics training in UK for Marketing Professionals
Webtrends Training - Analytics for Marketing Professionals is designed for individuals who will use Webtrends Analytics data to understand and improve their organization’s online presence.
Add to shopping cart
Remove from shopping cart
Webtrends Training - Analytics for Marketing Professionals:
Fundamentals I
Learn the fundamentals of using Webtrends Analytics to measure the success of your online presence. This class provides an understanding of Webtrends Analytics core features, terminology, and key reports. Duration: 1 day or 2 half-days.
View the full syllabus
28 March, 2011 - London, UK: Fundamentals I
27 April, 2011 - London, UK: Fundamentals I
24 May, 2011 - London, UK: Fundamentals I
Webtrends Training - Analytics for Marketing Professionals:
Fundamentals II
Building on the concepts learned in Fundamentals I, this course will teach you how to use Analytics to improve acquisition, deepen visitor engagement, optimize site design to increase conversion, and create customer loyalty through retention. Duration: 1 day or 2 half-days.
View the full syllabus
29 March, 2011 - London, UK: Fundamentals II
28 April, 2011 - London, UK: Fundamentals II
25 May, 2011 - London, UK: Fundamentals II
Webtrends Training
Add to shopping cartRemove from shopping cart Webtrends Training - Analytics for Marketing Professionals:
Fundamentals I
Learn the fundamentals of using Webtrends Analytics to measure the success of your online presence. This class provides an understanding of Webtrends Analytics core features, terminology, and key reports. Duration: 1 day or 2 half-days.
28 March, 2011 - London, UK: Fundamentals I
27 April, 2011 - London, UK: Fundamentals I
24 May, 2011 - London, UK: Fundamentals I
Webtrends Training - Analytics for Marketing Professionals:
Fundamentals II
Building on the concepts learned in Fundamentals I, this course will teach you how to use Analytics to improve acquisition, deepen visitor engagement, optimize site design to increase conversion, and create customer loyalty through retention. Duration: 1 day or 2 half-days.
29 March, 2011 - London, UK: Fundamentals II
28 April, 2011 - London, UK: Fundamentals II
25 May, 2011 - London, UK: Fundamentals II
Webtrends Training
Webtrends Training–Webtrends Analytics Courses for Marketing Professionals
Webtrends Training - Analytics for Marketing Professionals is designed for individuals who will use Webtrends Analytics data to understand and improve their organization’s online presence.
Add to shopping cart
Remove from shopping cart
Webtrends Training - Analytics for Marketing Professionals:
Fundamentals I
Learn the fundamentals of using Webtrends Analytics to measure the success of your online presence. This class provides an understanding of Webtrends Analytics core features, terminology, and key reports. Duration: 1 day or 2 half-days.
View the full syllabus
February 8, 2011 - Portland, OR: Fundamentals I
February 14 - 15, 2011 - Public Online: Fundamentals I
March 14 - 15, 2011 - Public Online: Fundamentals I
Webtrends Training - Analytics for Marketing Professionals:
Fundamentals II
Building on the concepts learned in Fundamentals I, this course will teach you how to use Analytics to improve acquisition, deepen visitor engagement, optimize site design to increase conversion, and create customer loyalty through retention. Duration: 1 day or 2 half-days.
View the full syllabus
February 9, 2011 - Portland, OR: Fundamentals II
February 17 - 18, 2011 - Public Online: Fundamentals II
March 17 - 18, 2011 - Public Online: Fundamentals II
Webtrends Training - Certified Professional – Analytics:
Analyst Course & Exam
Learn best practices for analytics-driven organizations and use real-world business cases to develop your abilities in analyzing web analytic data and communicating insight to your organization. Then, complete an Analytics case study exam to become a Webtrends Certified Analyst. Duration: 2 days.
View the full syllabus
February 10 - 11, 2011 - Portland, OR: Certified Analyst
February 22 - 23, 2011 - Public Online: Certified Analyst
March 22 - 23, 2011 - Public Online: Certified Analyst
Webtrends Training - Analytics for Marketing Professionals: Mobile Analytics
Webtrends Mobile Analytics provides deep insight into your mobile sites and apps. Understand how Webtrends Mobile Analytics works, the reports, and how to determine KPIs for your mobile investments. Duration: 4 hours.
View the full syllabus
February 8, 2011 - Public Online: Mobile Analytics
March 8, 2011 - Public Online: Mobile Analytics
Webtrends Training - Analytics: Marketing Short Course for Government
This course supplements the other Analytics marketing courses by teaching 3 topics of interest to government marketers in a series of two-hour sessions. Topics include: the business case for analytics, measurement strategies, and communicating results. Duration: 6 hours.
View the full syllabus
March 10, 17, & 24 - Public Online: Govt Marketing
Webtrends Training - Understanding Webtrends Analytics Reports
Designed to teach end users how to effectively interpret information in their Webtrends Analytics reports, this class reviews the report interface and your Webtrends Analytics reports in a private course. Duration: 1 day.
View the full syllabus
This course is available as a private course only. Please contact your Webtrends sales representative at 1.877.932.8736 or sales@webtrends.com for more details.
Webtrends Training
Add to shopping cartRemove from shopping cart Webtrends Training - Analytics for Marketing Professionals:
Fundamentals I
Learn the fundamentals of using Webtrends Analytics to measure the success of your online presence. This class provides an understanding of Webtrends Analytics core features, terminology, and key reports. Duration: 1 day or 2 half-days.
February 8, 2011 - Portland, OR: Fundamentals I
February 14 - 15, 2011 - Public Online: Fundamentals I
March 14 - 15, 2011 - Public Online: Fundamentals I
Webtrends Training - Analytics for Marketing Professionals:
Fundamentals II
Building on the concepts learned in Fundamentals I, this course will teach you how to use Analytics to improve acquisition, deepen visitor engagement, optimize site design to increase conversion, and create customer loyalty through retention. Duration: 1 day or 2 half-days.
February 9, 2011 - Portland, OR: Fundamentals II
February 17 - 18, 2011 - Public Online: Fundamentals II
March 17 - 18, 2011 - Public Online: Fundamentals II
Webtrends Training - Certified Professional – Analytics:
Analyst Course & Exam
Learn best practices for analytics-driven organizations and use real-world business cases to develop your abilities in analyzing web analytic data and communicating insight to your organization. Then, complete an Analytics case study exam to become a Webtrends Certified Analyst. Duration: 2 days.
February 10 - 11, 2011 - Portland, OR: Certified Analyst
February 22 - 23, 2011 - Public Online: Certified Analyst
March 22 - 23, 2011 - Public Online: Certified Analyst
Webtrends Training - Analytics for Marketing Professionals: Mobile Analytics
Webtrends Mobile Analytics provides deep insight into your mobile sites and apps. Understand how Webtrends Mobile Analytics works, the reports, and how to determine KPIs for your mobile investments. Duration: 4 hours.
February 8, 2011 - Public Online: Mobile Analytics
March 8, 2011 - Public Online: Mobile Analytics
Webtrends Training - Analytics: Marketing Short Course for Government
This course supplements the other Analytics marketing courses by teaching 3 topics of interest to government marketers in a series of two-hour sessions. Topics include: the business case for analytics, measurement strategies, and communicating results. Duration: 6 hours.
March 10, 17, & 24 - Public Online: Govt Marketing
Webtrends Training - Understanding Webtrends Analytics Reports
Designed to teach end users how to effectively interpret information in their Webtrends Analytics reports, this class reviews the report interface and your Webtrends Analytics reports in a private course. Duration: 1 day.
This course is available as a private course only. Please contact your Webtrends sales representative at 1.877.932.8736 or sales@webtrends.com for more details.
Webtrends Training
Webtrends Training for Technical Professionals–Europe/global
The Webtrends Analytics Training for Technical Professionals track is designed for administrators and other individuals responsible for configuring Webtrends Analytics to create customized reports to meet the specific needs of their organizations.
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Webtrends Training - Analytics for Technical Professionals I: Essentials
Learn the essentials for configuring and administering Webtrends Analytics. Includes hands-on experience in creating profiles, filters, templates, path analysis, conversion funnels, and more. Duration: 3 days.
View the full syllabus
7 - 9 March, 2011 - London, UK: Essentials
4 - 6 April, 2011 - London, UK: Essentials
Webtrends Training - Analytics for Technical Professionals II: Custom Reporting
Building on the concepts learned in Essentials, this class teaches you how to create advanced reports to meet the specific needs of your organization using Webtrends Analytics’ powerful custom reporting functionality.Duration: 1 day.
View the full syllabus
10 March, 2011 - London, UK: Custom Reports
7 April, 2011 - London, UK: Custom Reports
Webtrends Certified Professional - Analytics: Administrator Exam
Become a Webtrends Certified Analytics Administrator by taking this practical exam that tests your knowledge of Webtrends Analytics technical fundamentals and custom reporting. Duration: 2-3 hours.
View the full syllabus
24 June, 2011 - London, UK: Partner Exam
Webtrends Certified Professional - Analytics: Partner Certification Course
Attendees complete an intensive four-day training curriculum covering the topics in Analytics for Technical Professionals Essentials and Custom Reports, followed by a certification exam on the fifth day. This program provides the in-depth knowledge to implement and customize Webtrends Analytics to meet your organization’s business requirements. Duration: 5 days.
View the full syllabus
20 - 24 June, 2011 - London, UK: Partner Course
Webtrends Training
Add to shopping cartRemove from shopping cart Webtrends Training - Analytics for Technical Professionals I: Essentials
Learn the essentials for configuring and administering Webtrends Analytics. Includes hands-on experience in creating profiles, filters, templates, path analysis, conversion funnels, and more. Duration: 3 days.
7 - 9 March, 2011 - London, UK: Essentials
4 - 6 April, 2011 - London, UK: Essentials
Webtrends Training - Analytics for Technical Professionals II: Custom Reporting
Building on the concepts learned in Essentials, this class teaches you how to create advanced reports to meet the specific needs of your organization using Webtrends Analytics’ powerful custom reporting functionality.Duration: 1 day.
10 March, 2011 - London, UK: Custom Reports
7 April, 2011 - London, UK: Custom Reports
Webtrends Certified Professional - Analytics: Administrator Exam
Become a Webtrends Certified Analytics Administrator by taking this practical exam that tests your knowledge of Webtrends Analytics technical fundamentals and custom reporting. Duration: 2-3 hours.
24 June, 2011 - London, UK: Partner Exam
Webtrends Certified Professional - Analytics: Partner Certification Course
Attendees complete an intensive four-day training curriculum covering the topics in Analytics for Technical Professionals Essentials and Custom Reports, followed by a certification exam on the fifth day. This program provides the in-depth knowledge to implement and customize Webtrends Analytics to meet your organization’s business requirements. Duration: 5 days.
20 - 24 June, 2011 - London, UK: Partner Course
Webtrends Training
Webtrends Training–Webtrends Analytics for Technical Professionals–North America
The Webtrends Analytics for Technical Professionals track is designed for administrators and other individuals responsible for configuring Webtrends Analytics to create customized reports to meet the specific needs of their organizations.
Add to shopping cartRemove from shopping cart
Analytics for Technical Professionals I: Essentials
Learn the essentials for configuring and administering Webtrends Analytics. Includes hands-on experience in creating profiles, filters, templates, path analysis, conversion funnels, and more. Duration: 3 days. View the full syllabus
February 1 - 3, 2011 - Public Online: Essentials
February 14 - 16, 2011 - Portland, OR: Essentials
March 22 - 24, 2011 - Public Online: Essentials
Analytics for Technical Professionals II: Custom Reporting
Building on the concepts learned in Essentials, this class teaches you how to create advanced reports to meet the specific needs of your organization using Webtrends Analytics’ powerful custom reporting functionality.Duration: 1 day. View the full syllabus
February 4, 2011 - Public Online: Custom Reports
February 17, 2011 - Portland, OR: Custom Reports
March 25, 2011 - Public Online: Custom Reports
Webtrends Certified Professional - Analytics: Administrator Exam
Become a Webtrends Certified Analytics Administrator by taking this practical exam that tests your knowledge of Webtrends Analytics technical fundamentals and custom reporting. Duration: Up to 3 hours. View the full syllabus
February 8, 2011 - Public Online: Admin Exam
February 18, 2011 - Portland, OR: Admin Exam
March 29, 2011 - Public Online: Admin Exam
Using Webtrends REST API to Build Analytics Scorecards
Learn the fundamentals of creating powerful Microsoft Excel-based scorecards using the Webtrends Analytics REST API. Duration: 2 hours. View the full syllabus
February 9, 2011 - Public Online: REST API
March 9, 2011 - Public Online: REST API
Analytics: Administrator Short Course for Government
This course supplements the other Analytics technical courses by teaching 3 topics of interest to government administrators in a series of two-hour sessions covering tagging methodologies, web 2.0 tracking, and portal deployment. Duration: 6 hours. View the full syllabus
March 9, 16, & 23 - Public Online: Govt Administrator
http://www.webtrends.com/education/trainingcourses
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