UCSD Extension’s San Diego Web Analytics Course Begins on July 25, 2011

PRLog (Press Release) – Jul 19, 2011 – Web Analytics: Techniques, Tools and Tricks, a comprehensive web analytics training course offered by UCSD Extension, is set to begin on July 25, 2011 at a new location in San Diego. This course will be offered on Mondays at 5:30 PM starting on July 25, 2011 at the new UCSD Extension University City Center at 6256 Greenwich Dr., San Diego, CA 92122. The course is designed to help web professionals in San Diego learn the ins-and-outs of popular web analytics programs such as Google Analytics and apply that knowledge toward improving their skills as a webmaster or online marketing professional. Web Analytics: Techniques, Tools and Tricks is now offered as part of the Web Publishing Certificate program and the Interactive Marketing certificate program at UCSD Extension. This class is also available for anyone seeking to expand their knowledge of web analytics and online marketing. 

This web analytics training course is designed for web professionals of all skill levels, including novices and more advanced and experienced professionals. Professionals from many different internet-related fields, including web design, web development, online marketing and search engine optimization, can benefit from the lessons taught during this course. Students will be exposed to many aspects of web analytics and analysis, including basics of web analytics and more advanced topics on web metrics and analysis. During this course, students will receive in-depth, hands-on Google Analytics training - a comprehensive, free web analytics package offered by Google, the most well-known name in search. Google Analytics is currently one of the most popular web analytics programs available online and is used by many top companies in the world.

During UCSD Extension's web analytics course, students will receive extensive training on many aspects of web analytics, including set-up, data manipulation, interpretation and analysis. Students will receive instruction on a wide range of topics, including how to install web analytics programs such as Google Analytics, how to collect and analyze user data, how to set up custom reporting, and much more.

If you are interested in learning basic, intermediate and advanced web analytics, sign up for Web Analytics: Techniques, Tools and Tricks at UCSD Extension today. Register for this course today! Registration ends on July 25, 2011.



Learn more at http://www.discoverwebanalytics.com

Register here: http://extension.ucsd.edu/studyarea/index.cfm?vAction=si ...

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San Diego Web Analytics Course Begins on April 18, 2011 at UCSD Extension
UCSD Extension is offering a web analytics training course starting April 18, 2011 for those interested in learning basic to advanced web analytics strategies used by top web professionals to improve their website and meet business goals.

Registration is currently open for the Spring semester of Web Analytics: Techniques, Tools and Tricks - a comprehensive web analytics training course offered by UCSD Extension to help web professionals in San Diego learn the ins-and-outs of popular web analytics programs such as Google Analytics and apply that knowledge toward improving user experience and engagement on their websites. The course begins on April 18, 2011. Classes will be held every Monday at 5:30 PM at UCSD Extension - La Jolla Campus located at 9600 N. Torrey Pines Road, La Jolla, California 92037. Web Analytics: Techniques, Tools and Tricks is offered as part of the Web Publishing Certificate program at UCSD, but is also available as an individual course for those seeking to expand their knowledge of web development and online marketing.


This web analytics training course is designed for web professionals of all skill levels, including novices and more advanced and experienced professionals. It is also applicable for people in many different internet-related fields, including web design, web development, online marketing and search engine optimization. As part of this course, students will learn everything from the very basics of web analytics to more advanced topics on web metrics and analysis. For much of the course, students will receive in-depth, hands-on Google Analytics training - a free, robust web analytics package provided by the world leader in search. Google Analytics is one of the most popular web analytics programs available on the market because of its robust feature set, user friendly design and highly affordable price point.

During UCSD Extension's web analytics course, students will receive extensive training on many aspects of web analytics, such as setup, data manipulation, interpretation and analysis. Students will receive instruction on a wide range of topics, including how to install web analytics programs such as Google Analytics, how to collect and analyze user data, how to set up custom reporting, and much more.

If you are interested in learning basic, intermediate and advanced web analytics techniques and how to apply web metrics toward improving website performance and conversions, sign up for Web Analytics: Techniques, Tools and Tricks at UCSD Extension today. Register for this course today! Registration ends prior to April 18, 2011.



Contact Info

Gregory Magaril

9600 N. Torrey Pines Road, La Jolla, California 92037

Phone: (858) 534-9358

Website: http://www.discoverwebanalytics.com

Advanced Web Analytics Training Program

Previewing Think Tank: Advanced Web Analytics Training

There’s less than a month now until our X Change Web Analytics Conference kicks-off, making this a typically frantic time (we’re extremely busy too boot). We’re getting close to our maximum capacity, so if you do want to come, I STRONGLY advise you register soon. I’ve already posted a series of blogs on X Change Huddles, and I hope to do a couple more. But I didn’t want to forget about Think Tank – our day of advanced Web analytics training right before X Change.

We started Think Tank last year for reasons similar to those that made me create X Change in the first place. I felt like there was a substantial hole in the market when it came to Advanced training in web analytics. Advanced training is hard to do for a number of reasons: it’s expensive; you can’t get large classes because the topics need to be highly specific, and it’s hard to find the trainers.

I see plenty of options for training in basic tool use - from the vendors or around GA - in basic reporting, and in basic Web analytics. But if you’re an analyst with more than a year of experience, none of that training is likely to be very interesting. We routinely send new analysts off for Omniture certification (as an example), but we’ve found it’s really only useful for people with less than 6 months experience. 

The idea behind Think Tank was to take advantage of the audience at X Change and the attendance of much of our staff (it used to almost everybody but as we’ve grown that’s become impossible) to offer a whole set of classes in Advanced web analytics. The classes are all taught by experienced professionals; they focus on topics that go beyond basic tool use; and they are kept quite small and interactive. It’s everything advanced training should be.

Think Tank at X Change this year will feature more than twenty classes. And even if you attended last year, you should check it out since there are many new classes.

Some of the new classes include Greg Dowling doing a deep-dive on Mobile Measurement, Phil Kemelor on Web Analytics Communication, June Dershewitz on Social Measurement tools, Allison Hartsoe and Ryan Praskievicz on Using Google Analytics as a Second Measurement tool in the Enterprise, and a class focused on Use-Case Analysis that I’m developing.

I’ve been lending a hand on several of these and I think they should be really interesting. Greg is doing a much deeper dive into mobile measurement than we did together at eMetrics. He’ll be overviewing some of the key tools that have emerged, diving down into the basic problems in capture and measurement design in mobile, and then working through an interactive exercise in mobile application measurement design. June’s class on Social Measurement tools follows a similar arc. She’ll be overviewing some of the key tools in the space, highlighting measurement issues and opportunities, and then diving down into a real-world example pulled from our Web analytics world. My own Use-case analysis class will show the key segmentation techniques we’ve developed for building use-case signatures, discuss how to measure different types of use-cases effectively, and then I’ll work through an interactive example of identifying behavioral use-cases on a site.

That’s just a sample of the new stuff. There’s a slew of really cool courses coming back from last year. Eric (with John Lovett added) will be doing a whole track on People, Process and Technology for Web Analytics. I’ll be reprising my Data Warehousing Online Analytics class as well as my Survey and Web Analytics Integration class.

Some of the highest rated classes last year were the Testing & Auditing Class (a deep-dive into tools and techniques for testing and governance in Web Analytics) taught by Jon Entwistle and Breen Baker, Functional Analysis with June Dershewitz, and Jon’s Business Requirements to Tag Design to Tag class. He and Breen will also be reprising their Tagging a Web 2.0 site class.

Because X Change isn’t just about theory and concepts, some of the classes have to be tool specific. We did Think Tank at the Unica Conference (which was great) and we taught a Functional Analysis, Database Marketing, and SEM Analytics class all geared toward NetInsight. For X Change, we have tool specific offerings around Omniture and Excel including Jesse Gross’ class on When and How to Use Omniture Tools and his Excel Tips&Tricks class. The former focuses on what types of jobs/applications each tool in the Omniture Suite is best at and some the key limitations it’s important to understand before trying to tackle a job with each. Paul Legutko will be reprising his class on Using Discover for Analysis as well as the class I taught at Unica’s Think Tank on SEM Analytics (tool neutral at X Change) with an expanded section on attribution.

There is just too much cool stuff to describe.

How does Think Tank work? It’s pretty simple really. It’s a full day of training with three sets of classes. When you sign-up, you pick the classes you want from each session. Unlike X Change where you aren’t guaranteed a Huddle, you’ll get the classes you pick at Think Tank. We’ll let you know if a class is closed. We target about 7 people per class – though some we’ll let float a little bit if they are less interactive. In a way, each class is like an X Change Huddle but on steroids. The conversation is highly directed and topic specific. All use powerpoint, some go hands on to the tools, and many feature interactive sessions. It’s a lot of fun – and the type of training you simply can’t get anywhere else.

Check out the full listings on our site – and remember – if you’re coming out to X Change and you didn’t sign up for Think Tank you can just reach out to me and we’ll get you the Bundle price. You can also have an analyst come out and get the bundle price with your X Change admission (again, just let me know if you’d like to do that). And, of course, you can even attend just Think Tank and not X Change.

You can register now for X Change and Think Tank here!

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Learn how to respond to customer trends as they emerge it's the perfect recipe for higher rankings with less competition.

Wise spending is a necessity for any business. But too often, a directive to "spend less" or "do more with the budget" just leads to cost-cutting that ultimately reduces productivity and return even more.

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The value of keyword analytics is especially measurable in SEO, where timely customer intelligence and insight can help you capitalize on industry trends and user needs way before the competition does. We call this head-start First-Mover Intelligence, and it's an invaluable way to drive results from organic search without maxing out your budget. Take a look below as Director of User Experience Tami Dalley explains exactly how to transform your SEO into a powerful catalyst for increased conversions, not costs

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Our Webtrends Certified Analytics Administrators complete an intensive four-day training curriculum covering the topics in Analytics for Technical Professionals Essentials and Custom Reports, followed by a certification exam on the fifth day. This program provides the in-depth knowledge to implement and customize Webtrends Analytics to meet your organization’s business requirements.

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Visits or Visitors.. Top Web Analytics Training Questions Webtrends Hears

“Visits or Visitors?” Top Analytics Training Questions Webtrends Hears

“Should I look at Visits or Visitors? Which one matters?”

Okay, this is a question I get a lot in my training classes. And the answer begins as all good answers do in the field of analytics: It depends.

I know you hate to hear that, but it’s true. I tend to answer this question with other questions, such as:

What goal(s) do you have for this page/site/campaign? 
Obviously, if your goal is to entice former customers/readers/donors/whatever back to the site, your returning visitor count (and percentage of new versus returning) is the important metric. If, though, you’re trying to grow awareness of a brand or offering, visits may be a better indicator (think, for example, about the percentage of visits that see that brand or offering!).

What is your team used to seeing?
If they’ve become used to using visits, it may be best to stick with that metric for a while (at least long enough to educate them on why visitors might be a better indicator of success if, in fact, it is). Likewise, if they’ve been looking at the visitor numbers for the past year, you’ll need some time to introduce them to another metric and explain why they should consider it as well. There’s context to build — context your team may not have yet.

Who do you need to convince, and what do they think is important?
I know, I know – we don’t want to make decisions based solely on what other people think is important, but realistically, we need to consider our audience and their expertise and expectations.

What analytics solutions did you look at before?
This matters more than you might think. Webtrends counts visits and visitors differently than other tools out there; in fact, we allow your administrators to customize (somewhat) how we get these numbers. If you’ve been looking at “unique visitors” in Google, for example don’t be surprised to find your Webtrends numbers show a radical change (up or down is possible!). Don’t start throwing out visitor numbers until you get a much clearer picture of how they’re being counted in your implementation, as you won’t be ready to answer the questions that will inevitably arise.

These questions, in my opinion, are pretty important in deciding which metric you should look at to measure success. The limit here, though, is that these questions reflect only my experience. They don’t finally answer the question — but they get you to think about your business and your responsibilities as an analyst.

So expect a follow-up blog post. We’re putting out feelers to people inside the company, asking them when visits matter and when visitors matter. As soon as we get a few answers compiled, I’ll share them with you!

How would you answer?
In the meantime, how would you respond if someone asked YOU the question? “Visits or visitors? Which should we be looking at?”

http://blogs.webtrends.com/blog/2010/06/03/visits-or-visitors-top-analytics-training-questions-webtrends-hears/